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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Follow these guidelines to give more effective research presentations
When presenting research results, you don’t have the right to bore your audience. The author offers five principles for more effective presentations.
Data Use: Marketplace segmentation by demographic characteristics
Researchers today have an abundance of information and sophisticated tools with which to work. Still, the best trained statisticians are not always clear how best to use these materials and methods. This article addresses geo-demographic clusters, which are marketed by their developers as the definitive answer to market-segmentation problems.
Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
Data Use: Predicting housing value from income: a simple example of the logit response model
The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.
Traditional methods of analyzing the effects of line extensions no longer suffice
Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
By the Numbers: The top five mistakes in marketing statistics
From asking too many questions to falling for the latest technique, here is a statistician’s take on marketers’ common statistics-related mistakes.
Modeling the drivers of Net Promoter Score
How driver analysis can help you determine which controllable factors have an effect on NPS and how much of an impact they have.

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