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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 59 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Working with a statistical expert and surviving
The author gives advice, aid and comfort to all of those marketing professionals who have required the services of a statistician. While the prospect of hiring a statistician is not always appealing, the author gives a few tips to help the relationship between statistician and market professional.
Correspondence analysis in action
This article describes some uses of correspondence analysis for analyzing survey research and market research data, comparing this approach to the traditional analysis of tabular data.
Data Use: Computers know 'how' but they don't know 'what'
This article points to several potential pitfalls of taking statistical software results at face value.
Six questions to ask your supplier about multivariate analysis
The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.
Data Use: Mapping the future
This article describes the use of correspondence analysis to predict the impact of various marketing strategies on their brand's competitive position. In contrast to other types of perceptual mapping, correspondence analysis summarizes nominal data rather than metric data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number
When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.
Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
Data Use: Bayes nets: Understanding the best newest thing - Part I
In the first of a two-part series, Steven Struhl explains what Bayes nets are and why researchers should care about them.
Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.
Considerations in using the Kano method for international new-product surveys
A report on a research-on-research project involving potential problems with using the Kano method for international studies.

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