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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 58 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Data Use: Spurious enhancement of statistical significance
Researchers must take care to conduct analyses with multiple criteria appropriately when incorporating statistics in a decision-making process.
Working with a statistical expert and surviving
The author gives advice, aid and comfort to all of those marketing professionals who have required the services of a statistician. While the prospect of hiring a statistician is not always appealing, the author gives a few tips to help the relationship between statistician and market professional.
Data Use: 'No preference' in paired-preference testing
In simple paired comparison tests, the authors argue that the trinomial approach is fundamentally correct.
Correspondence analysis in action
This article describes some uses of correspondence analysis for analyzing survey research and market research data, comparing this approach to the traditional analysis of tabular data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number
When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.
Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
Data Use: Bayes nets: Understanding the best newest thing - Part I
In the first of a two-part series, Steven Struhl explains what Bayes nets are and why researchers should care about them.
Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.
Considerations in using the Kano method for international new-product surveys
A report on a research-on-research project involving potential problems with using the Kano method for international studies.

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