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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 54 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make sure your physician surveys are giving you accurate information
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.
Data Use: 'No preference' in paired-preference testing
In simple paired comparison tests, the authors argue that the trinomial approach is fundamentally correct.
Data Use: Spurious enhancement of statistical significance
Researchers must take care to conduct analyses with multiple criteria appropriately when incorporating statistics in a decision-making process.
Follow these guidelines to give more effective research presentations
When presenting research results, you don’t have the right to bore your audience. The author offers five principles for more effective presentations.
Five pitfalls to avoid for successful linkage analysis
Whether simple or complex, the linkage process is fraught with potential perils. This article outlines five of them and offers strategies to work around them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
By the Numbers: The top five mistakes in marketing statistics
From asking too many questions to falling for the latest technique, here is a statistician’s take on marketers’ common statistics-related mistakes.

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