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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 58 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Let's test everything
In statistical testing, the key is to make sure the right numbers are being tested.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Using marketing mix modeling to improve marketing decisions and ROMI
The authors provide an in-depth look at marketing mix modeling and how it can be used to improve marketing decisions and increase ROMI.
Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.
Data Use: An alternative to finding the best of the best
Ranking long feature lists is an onerous task for respondents. This article explores the pros and cons of various approaches to using the Bradley-Terry method to assign scores to tested features.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using marketing mix modeling to improve marketing decisions and ROMI
The authors provide an in-depth look at marketing mix modeling and how it can be used to improve marketing decisions and increase ROMI.
Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.

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