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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 58 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Traditional methods of analyzing the effects of line extensions no longer suffice
Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.
Risky business: How research can find the truth about respondents' bad behavior
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.
Data Use: 'No preference' in paired-preference testing
In simple paired comparison tests, the authors argue that the trinomial approach is fundamentally correct.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using marketing mix modeling to improve marketing decisions and ROMI
The authors provide an in-depth look at marketing mix modeling and how it can be used to improve marketing decisions and increase ROMI.
Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.

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