Learn About Statistical Analysis For Marketing Research

Related Articles

There are 48 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An examination of strategies for panel-blending

This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

Take a risk, keep it simple

When presenting research results, you don’t have the right to bore your audience. The author offers five principles for more effective presentations.

Rapport and reports - what matters to health-care research end users?

Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.

Computers know "how" but they don't know "what"

This article points to several potential pitfalls of taking statistical software results at face value.

Risky business: How research can find the truth about respondents' bad behavior

Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

Considerations in using the Kano method for international new-product surveys

A report on a research-on-research project involving potential problems with using the Kano method for international studies.

Data Use: Bayes nets: Understanding the best newest thing - Part II

In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.

Data Use: Bayes nets: Understanding the best newest thing - Part I

In the first of a two-part series, Steven Struhl explains what Bayes nets are and why researchers should care about them.

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