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Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
What can text analytics teach us?
A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.
Six questions to ask your supplier about multivariate analysis
The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
How to make sure your physician surveys are giving you accurate information
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.

See more articles on this topic

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