Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Statistical Analysis For Marketing Research

We've grouped together all the information our site contains on Statistical Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Structured Equation Models: an introduction
This article describes an analysis technique known as Structured Equations Models (SEM), also called Causal Modeling, Latent Variable Modeling, and LISREL models. The author illustrates how SEM can help analyze results of conjoint analysis to more fully understand the motivational, perceptual or psychological determinants of perceived value.
Data Use: Predicting housing value from income: a simple example of the logit response model
The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.
Data Use: How to think about your tables
This article explores different ways of viewing data analysis in tabular form to better understand and show the pattern of association in two-way tables. The author derives percentages, the percentage difference, odds, odds ratios and the log-odds ratios in the two examples shown.
By the Numbers: Let's test everything
In statistical testing, the key is to make sure the right numbers are being tested.
Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.