Articles And More Related To Store Simulation Studies

Related Articles

There are 5 articles in our archive related to this topic.

Research improves sweetener packaging

When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

The pharmacist is foremost

Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.

Packaging change boosts coffee's identity

A change in packaging has turned the Johann Jacobs brand of coffees into a viable competitor in the coffee industry. Visibility and projected imagery tests helped create a more contemporary design to make the coffee stand out on supermarket shelves.

Trade Talk: Improving the odds with STMs

Quirk's Editor Joseph Rydholm reviews the book Simulated Test Marketing.

Research shows risk of package redesign

General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.

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