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Learn About Syndicated Research

We've grouped together all the information our site contains on Syndicated Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 5 articles in our archive related to this topic.

Understanding European youth
The world of children and teenagers has changed a great deal during the last decade. In order to get a better understanding of young people in Europe, GfK Europe Ad hoc Research has established a continuous tracking survey entitled “Hopes and Fears: Young European Opinion Leaders.” This article discusses the survey, including its methodology, objectives and findings.
Syndicated study tracks trends in office furniture
Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.
Syndicated survey monitors airline performance around the world
This article discusses the Global Airline Performance (GAP) study, a joint venture between P. Robert and Partners (PRP), a Swiss research firm, and the London-based Aviation Information and Research unit of IATA, the International Air Transport Association. The syndicated study uses a two-part survey to measure the opinions of air travelers on 22 airlines departing from 30 airports in North America, Europe and Asia. Each year, 240,000 passengers are interviewed. Depending on the airline routes being researched, the survey can be conducted in seven languages: English, French, Dutch, German, Swedish, Chinese or Japanese.
Marketers track, understand teens with syndicated studies
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.
Scan data adds up to big numbers
This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.

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