Everything You Need To Understand T-Scope Research

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There are 4 articles in our archive related to this topic.

Begin at the beginning

Rather than blindly approaching a packaging or repackaging effort, marketing research must be used to guide the process by helping to set goals for the new packaging, measure its impact and also fine-tune the design process.

Packaging change boosts coffee's identity

A change in packaging has turned the Johann Jacobs brand of coffees into a viable competitor in the coffee industry. Visibility and projected imagery tests helped create a more contemporary design to make the coffee stand out on supermarket shelves.

Research improves sweetener packaging

When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Europeans discover T-Scope for packaging research

The tachistoscope, or T-Scope, is a slide projector with a timing device that allows visual stimuli to be exposed at fast and consistently accurate speeds. This article describes two case studies that applied T-Scope techniques.