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Everything You Need To Understand T-Scope Research

We've grouped together all the information our site contains on T Scope Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 4 articles in our archive related to this topic.

Packaging change boosts coffee's identity
A change in packaging has turned the Johann Jacobs brand of coffees into a viable competitor in the coffee industry. Visibility and projected imagery tests helped create a more contemporary design to make the coffee stand out on supermarket shelves.
Europeans discover T-Scope for packaging research
The tachistoscope, or T-Scope, is a slide projector with a timing device that allows visual stimuli to be exposed at fast and consistently accurate speeds. This article describes two case studies that applied T-Scope techniques.
Research improves sweetener packaging
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.
Research should be involved at the outset of any (re)packaging process
Rather than blindly approaching a packaging or repackaging effort, marketing research must be used to guide the process by helping to set goals for the new packaging, measure its impact and also fine-tune the design process.