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How To Conduct Focus Groups via Teleconference

We've grouped together all the information our site contains on Teleconference Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When using laddering in B2B research, target your probes effectively
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Trade Talk: She wrote the book on moderating
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.
The benefits of telephone depth sessions
By way of a case study, this article discusses the benefits of telephone depth sessions, which combine the probing benefits of traditional focus groups with the confidentiality provided by one-on-one interviews.
Qualitatively Speaking: How to get the most for your qualitative research dollar
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.
The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
Qualitatively Speaking: How to make good equal great
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
September 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 15-17 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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