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Conducting Computer Aided Telephone Interviewing

We've grouped together all the information our site contains on Telephone Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 158 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research guides Holiday Corp.'s creation of a lodging chain for business travelers
Holiday Corporation purchased consumer panel mail survey results to track trends in consumer travel habits. It also performed several follow-up research projects, including focus groups and follow-up telephone and mail surveys with panelists, to find out what features Homewood Suites would have to meet the specific needs of the target market and to test two potential concepts for its facilities.
Speed dialing
Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.
A look at the state of business-to-business research
The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.
Research-on-research helps American Cancer Society assess the best modes for an ongoing study
The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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