Conducting Computer Aided Telephone Interviewing

Related Articles

There are 155 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reaching IT professionals: online vs. telephone interviewing

Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.

Research shows niche in older adult market for "Grandparents" magazine

Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.

Ongoing treatment

To determine its marketing efforts, Yavapai Regional Medical Center in Prescott, Ariz., uses a regular cycle of surveys to gauge community awareness and perceptions of the hospital. In addition to surveying community members, it also conducted patient satisfaction surveys.

Your prescription is ready

United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.

Telephone research in Asia -- the wave of the future?

Marketing research in Asia has grown, but it is still in development. Clients interested in research in emerging markets often prefer to apply their existing research approaches. This article discusses the possibility of telephone research in Asia.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the Confirmit Market Research Software Survey

Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Back to basics: Six essential skills for telephone interviewing

Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

Generating B2B insights via catch-and-release interviews

Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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