Conducting Computer Aided Telephone Interviewing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Why researchers should embrace risk: Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.
Defining and evaluating the benefits of hybrid research: Hybrid has become a buzzword in recent years, and the question is what it means for research. A study from Denver research company iModerate revealed that it's widely understood as a combination of online quantitative and qualitative methodologies that are used concurrently as part of a single phase of a study.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.

See more articles on this topic

There are 101 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hand, meet glove: In the business-to-business research process, those on the client side and those on the research vendor side have much to learn from each other. The author outlines the responsibilities of the various parties in the business-to-business research process and explains how the groups can work together to create useful studies.
Regular check-ups: The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.
Don't eliminate — migrate!: Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.
Call result codes: A proposed universal system: Call result codes tend to be consistent across research organizations. While callers use these codes, they are rarely asked for input in code creation. This article proposes a universal coding system, detailing the codes the system would include.
Lingering differences: This research-on-research draws from several studies to examine differences between online findings and results from phone surveys. Results from surveys on different topics - media usage, brand awareness, etc. - are cited.