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Conducting Computer Aided Telephone Interviewing

We've grouped together all the information our site contains on Telephone Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 160 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at Web/phone hybrid survey development
Despite the surge in popularity of online methods, telephone deployment remains a viable technique. Combining a traditional telephone approach with innovative online deployment methods may be just the way to achieve marketers’ goal of low-cost research with high-quality results. This article discusses using the Web and telephone together, including how it works, response rates and limitations. A case study is also discussed.
Reaching IT professionals: online vs. telephone interviewing
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.
A look at some factors that affect telephone data collection costs
In addition to choosing the right research methodology, market researchers must make sure that their projects meet budgetary goals. This article quantifies some common issues encountered by telephone data collection firms estimating the resources necessary to complete a project, including incidence and population.
From telephone to the Web
While the Internet is not a research utopia, there are often cases where it is a methodologically better mode than the telephone. This article discusses one research team’s success using e-interviewing, including respondent group requirements, fielding requirements, transition to the Web and data quality.
Maker of design software uses telephone interviews to keep in touch with customers around the world
Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.

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