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Conducting Computer Aided Telephone Interviewing

We've grouped together all the information our site contains on Telephone Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 160 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hispanic telephone research or waiting for Godot to call
This article explores whether telephone or door-to-door research methodologies are more accurate when conducting marketing research to reach Hispanic consumers. The author states that choosing a telephone method ignores much of the unassimilated population, potentially skewing the results of a study.
Speed dialing
Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.
Research with drug store shoppers shapes advertising for Standard Drug
Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.
Comparing river respondents to panelists
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.
Supplier Side: Telephone data collection part 2: outsource it or do it yourself?
The second article in a two-part series about telephone data collection, this article examines schedule control and technology.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.

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February 23-24, 2015
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