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Conducting Computer Aided Telephone Interviewing

We've grouped together all the information our site contains on Telephone Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 160 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Digital audio gives a real 'voice' to respondents
Voice-capture can have a big impact on research. This article discusses voice-capture, including benefits and challenges of using this research tool.
Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Use research to keep customers happy and management well-informed
Researching the customer experience can and should involve the use of many methodologies. The author looks at mystery shopping, exit surveys, online and mail surveys, among other methods, and how they can be used to create a full picture of customer interactions with a company.
Satisfaction research confirms employees' view that Farm Bureau is tops in service
Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.
A government study investigates the issue of home taping and copyright violation
With extensive input from an advisory panel of stakeholders, a survey was developed to study consumer uses of home taping technology. The researchers delivered the survey in phone interviews. The questions addressed issues such as the importance of listening to music, type of material taped, reasons for taping, the extent of non-copyrighted material copied and feelings toward the ethics of home taping.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.

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