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Conducting Computer Aided Telephone Interviewing

We've grouped together all the information our site contains on Telephone Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 158 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tracking study shows pork ads effective
The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.
Tips on conducting telephone research in Latin America
Some companies have been mistakenly advised not to conduct telephone research in Latin America because it is infeasible and inappropriate. This article provides tips for conducting telephone research in Latin America.
Speed dialing
Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.
Supplier Side: Telephone data collection part 1: outsource or do it yourself?
In the early 1980s, many clients felt that if you didn’t do your own telephone interviewing, you couldn’t assure a quality job. A lot has changed since then. Part 1 in a two-part series, this article reviews the considerations when deciding whether to outsource telephone interviewing.
Back to basics: Six essential skills for telephone interviewing
Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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