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Using Telephone Research Panels

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is data from a representative online panel more valid?
The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.
Out with the old? Not so fast - how intercept interviewing is still valuable
Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.
A report on the 2009 Globalpark Market Research Software Survey
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
Trade Talk: Re-thinking the youth market
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.

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