Using Telephone Research Panels

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Take these steps to build your research on a solid foundation: Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
Out with the old? Not so fast - how intercept interviewing is still valuable: Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Questions you should ask when selecting a panel provider: Make sure you're asking the right questions to find the best panel provider for your needs.

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There are 3 articles in our archive related to this topic.

Selecting a consumer panel service: Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.
Painting a truer picture: The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.
Don't overlook panel research: This article describes the process of panel research and compares panel research with focus group research in terms of time, cost and potential benefits.