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Everything You Need To Understand Television Media Research

We've grouped together all the information our site contains on Television Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Keep America Beautiful uses one-on-ones to test replacement for long-running TV spot
Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.
Integrated testing for integrated ad campaigns
It is possible to test multiple facets of an ad campaign, from TV to print to Web, using an integrated measurement model, which the author presents and explains.
Understanding the effectiveness of television, online and magazine advertising in cross-media campaigns
The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.
Advertising movies during the Super Bowl
Every year, companies spend millions of dollars on Super Bowl advertising. This article is adapted from a presentation on Super Bowl advertising delivered at the Advertising Research Foundation Conference on Entertainment Research.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

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