Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Everything You Need To Understand Television Media Research

We've grouped together all the information our site contains on Television Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Do they work together?
The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.
Harness the medium’s power
Presents a case study of how one pharma company used an analysis of its direct-to-consumer advertising to determine the most sales-effective ad program.
There are Hispanics… and then there are Hispanics
Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.
Researcher as teacher
A researcher has two jobs: to learn something useful that the client didn’t know before and to teach them what was discovered. This article discusses the second job of researcher as teacher, with respect to advertising.
Adding a human touch
Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

ESOMAR 3D DIGITAL DIMENSIONS CONFERENCE
June 23-25, 2013
ESOMAR will hold its 3D digital dimensions conference, themed '(Online + Social Media + Mobile) Research,' on June 23-25 in Boston.