Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Everything You Need To Understand Television Media Research

We've grouped together all the information our site contains on Television Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A new perspective on Hispanic media planning
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.
Trade Talk: Study shows how Latinos' news media habits shape their views
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.
Research lays foundation for hospital’s non-traditional ad campaign
Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.
How images work to brand a quick-service restaurant
Quick-service restaurants must communicate three important ideas with their marketing and advertising, showing that they offer good-tasting food, good value and an enjoyable place to eat. This article explores the role of "place" in a restaurant and shows examples of 2008 TV spots that communicated "place," good-tasting food and good value.
Research on Kaiser Permanente ads explores influence of language preference
Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.

See more articles on this topic

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.