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Everything You Need To Understand Television Media Research

We've grouped together all the information our site contains on Television Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

All the right moves
Every year, companies spend millions of dollars on Super Bowl advertising. This article is adapted from a presentation on Super Bowl advertising delivered at the Advertising Research Foundation Conference on Entertainment Research.
Your language, their language, or both?
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.
Harness the medium’s power
Presents a case study of how one pharma company used an analysis of its direct-to-consumer advertising to determine the most sales-effective ad program.
Effectiveness by association?
Starcom Media Services used brainwave analysis to measure respondents’ involvement in a TV show and a series of commercials to find out if their engagement in the show carried over to the ads that followed it.
Adding a human touch
Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

How images work to brand a quick-service restaurant
Quick-service restaurants must communicate three important ideas with their marketing and advertising, showing that they offer good-tasting food, good value and an enjoyable place to eat. This article explores the role of "place" in a restaurant and shows examples of 2008 TV spots that communicated "place," good-tasting food and good value.

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