Everything You Need To Understand Television Media Research

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One size almost fits all

It is possible to test multiple facets of an ad campaign, from TV to print to Web, using an integrated measurement model, which the author presents and explains.

There are Hispanics… and then there are Hispanics

Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.

Trade Talk: I love my DVR

A report on a study of media consumption habits in the era of DVRs and other on-demand devices.

Trade Talk: Study shows how Latinos' news media habits shape their views

The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

How images work to brand a quick-service restaurant

Quick-service restaurants must communicate three important ideas with their marketing and advertising, showing that they offer good-tasting food, good value and an enjoyable place to eat. This article explores the role of "place" in a restaurant and shows examples of 2008 TV spots that communicated "place," good-tasting food and good value.

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