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Information And Resources Concerning Test-Market Simulation Research

We've grouped together all the information our site contains on Test Market Simulation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

The art and science of market testing
After 75 years, market testing is becoming the Cinderella of the research world. This article discusses market testing, including the matrix marketing strategy and a case study.
Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
Market simulation software becomes smarter all the time
Difficulty comes when market simulation software is used to try to find an optimum product (where optimum refers to maximizing the market share, revenue, or profit that the product attains) or optimize an entire product line. This article discusses how the problem can be addressed through linear programming and algorithms.

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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