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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 664 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Welcome to our first issue
Managing Editor Beth Hoffman offers an introduction to the first issue of Quirk's Marketing Research Review, a new business magazine aimed at the buyers and sellers of marketing research product and services.
From the Publisher October 1986
Publisher Tom Quirk offers a welcome to the first issue of Quirk's Marketing Research Review magazine.
Trade Talk: Accomplishments and concerns
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.
Trade Talk: Polling misuses hurt research efforts
A look at how some companies and organizations abuse research respondent information.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Research as a profit center? It's closer than you think.
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?
How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.

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Related Events

CASRO TECHNOLOGY AND INNOVATION EVENT
June 6-7, 2016
CASRO will hold its annual Technology and Innovation Event on June 6-7 in New York.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 6-7, 2016
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 6-7 in Rockville, Md.

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