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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 223 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding and retaining research staff: a perspective
Because the primary asset of a service business is its staff, recruiting and retaining a competent and enthusiastic staff is crucial. This article discusses the importance of and difficulties in recruiting and retaining quality research staff.
Trade Talk: A global economy, for good or ill
Against a backdrop of the current worldwide financial meltdown, a visit to the 2008 ESOMAR Congress brought back memories of another tumultuous Congress experience in Rome following the 9/11 attacks.
Trade Talk: DIY is OK
A review of three books - The Snapshot Survey, Guerrilla Marketing Research, and Don’t Get Fooled Again - which aim to improve the quality of research conducted by readers who want to do it themselves.
Clients should seek a SAFER and QUIRKY research vendor
Using two acronyms, the author outlines the many qualities that research clients should seek in a research vendor. Overall, vendors should display a drive for excellence on all fronts, and have superior communication skills while displaying a knack for listening to and understanding a client's needs.
Marketing research: On the threshold of opportunity?
Market research must change as society, family structures and consumer attitudes change. This article presents a roundtable discussion with five senior executives of major research organizations about the past, present and future of research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
Trade Talk: Using the past to improve the future
This article offers a review of Richard Banks' book, The Future of Looking Back, through a marketing research lens.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
The elevator speech: Your greatest networking tool
In this article, the author discusses the importance of an elevator pitch and offers advice on how to create consice, clear and unified messaging across an organization.

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Related Events

RIVA COURSE 202: SKILL ACCELERATION
February 13-15, 2012
RIVA Training Institute will hold a course, themed 'Skill Acceleration,' on February 13-15 in Rockville, Md.
HOW TO QUANTIFY THE ROI OF RESEARCH: A TRAINING WEBINAR
February 15 at 11:30 a.m. CST, 2012
Research Innovation and ROI and Quirk's Marketing Research Review will hold a 90-minute training Webinar, themed 'How to quantify the ROI of research,' on February 15 at 11:30 a.m. CST. Brett Hagins will present. The cost to attend is $199. The first five registrations will receive the Demonstrating ROI Guidebook, a 19-page Word document, at no additional charge.

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