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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 608 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Helping the seller-doer succeed
Paul Kirch provides tips for helping the seller-doer overcome skills and time-managment issues.
Using 7 steps – and common sense – to define the marketing and sales process
This article covers the seven steps of the author's Marketing & Sales Pyramid, a system used help companies develop a marketing and sales plan and engage with clients and sales prospects.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Defining and evaluating the benefits of hybrid research
Hybrid has become a buzzword in recent years, and the question is what it means for research. A study from Denver research company iModerate revealed that it's widely understood as a combination of online quantitative and qualitative methodologies that are used concurrently as part of a single phase of a study.
Why market research is a waste of money (and what you can do about it)
This article concentrates on how to do market research right - by building a team. The role of each key team member (internal researcher, internal client, vendor and company president) is described and defined.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Going all-in on SEO marketing? Don’t gamble with shoddy content
Hung up on SEO? Lucy Davison discusses why companies should be spending more time on creating quality content and less time on SEO.
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
Turning leads into clients
Are you making enough attempts to reach your prospects? Paul Kirch discusses why most sales professionals do not make enough attempts to connect and engage with leads.
Why the most important part of exhibiting comes after the conference
Steve Henke provides a three-step process for creating and executing post-conference follow-up.
Your checklist for picking the right research software
The author highlights areas to examine when searching for a software tool that is right for your current and future research needs.

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Related Events

May 4-6, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on May 4-6 in Rockville, Md.
April 20-22, 2015
IRI will hold its annual summit on April 20-22 at the J.W. Marriott in Austin, Texas.

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