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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 577 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Researchers talk about customer & employee satisfaction surveys at the American Quality Congress
National Computer Systems sponsored a roundtable discussion at the 1993 American Quality Congress on companies’ experience transforming survey information into action plans. This article summarizes that discussion, including confidentiality and anonymity, management buy-in, survey specificity and compensation.
Show me the numbers: Using marketing research to get media coverage
This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.
How to build an effective in-house market research practice
Using collective learning from present and previous corporate-based research experiences, with past supplier-side employment, this article offers practical suggestions for the internal research team aspiring to strengthen its customer relationships and increase its overall organizational value.
Recruiting for focus groups on colorectal cancer required a creatitve approach
Recruitment and execution of focus groups has become a major challenge for marketing and research firms in recent years. Research firms are forced to develop new and innovative ways to reach out to the general population. This article presents a case to provide some guidance to overcoming these challenges.
By the Numbers: Mastering the art of writing quantitative research reports
Quantitative research report-writing is really about telling a story. The authors provide tips and guidance on how to structure that story to create reports that enlighten and enthrall the end users.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Names of Note October 2014
Personnel changes in marketing and marketing research

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
November 12-14, 2014
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on November 12-14 in Rockville, Md.

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