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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 554 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The time-spec continuum
This article discusses the time needed between project approval and project fielding, including factors that determine time needed and how the additional time is used.
Meet your press: Tips for working with trade journalists
Eight guidelines for building successful and mutually-beneficial relationships with the research industry media.
Surveying focus group respondents yields unexpected benefits
A three-phase study, reported on in other issues of Quirk’s, involved asking focus group participants to complete a questionnaire asking why they participate in focus groups. Previous issues of Quirk’s have reported on the results of all three phases of the study. This article focuses on how the consultants distributing the questionnaires in Phase III felt about doing the research, including the usefulness of this type of surveying, their observations about participant reactions to the questionnaires, and reactions to sharing the results with field personnel.
A guide to successful offshore data collection management
Drawing from his experience gathering data in far-flung and often remote locales, the author offers several guidelines and tips for making sure that the contractors and subcontractors you work with for overseas data collection employ rigorous and verifiable data collection methods.
Asking the right questions to improve your consultative sales approach
This article outlines the four main types of questions that salespeople can use to be more consultative in their approach.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the 2014 Quirk's corporate researcher salary survey
Our annual look at corporate researcher salaries and job satisfaction finds things are fairly similar to 2013.
Does the market research industry have a Titanic data security problem?
The author offers five questions to ask fieldwork partners to ensure that research project and respondent data is being adequately safeguarded.
How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
How sex surveys launched online qualitative research
A profile of the early days of online research, through the eyes of Marian Salzman, who was there from the beginning.
How research can get its mojo back

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
August 11-13, 2014
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on August 11-13 in Rockville, Md.
LUXURY INTERACTIVE
October 1, 2014
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 1 in New York.

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