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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 603 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the 2005 Confirmit Annual MR Software Survey
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.
Why we go to trade shows when we shouldn't
A look at some of the topics covered at this year’s ASC conference
At the 2007 meeting of the Association for Survey Computing, presenters offered a number of provocative takes on the current state of data-gathering, specifically online research. Issues regarding data quality, problem panelist types and ways to earn respondent trust were explored.
Consultative selling starts with training
Improve your team's consultative selling approach by educating salespeople on product features and benefits; improving their question skills; and conducting evaluations.
Be selective: Tips for identifying your ideal clients
This article discusses why all business is not good business and what sales professionals can do to identify - and target - ideal clients.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Content marketing isn’t a one-time thing
Steve Henke discusses why few firms have consistent and structured content initiatives and provides tips for creating a solid content marketing program.
Don’t call me honey: 10 tips on how to sell to a corporate researcher
Drawing on her personal experience purchasing research services, Kristen Santos shares 10 dos and don’ts for market research providers selling to corporate researchers.
Is your sales team asking lazy questions?
The opportunity to connect with buyers is rapidly changing. Paul Kirch explains why it is important for salespeople to get personal and avoid lazy questions.
New media’s marketing potential in the MENA region
The authors discuss the rapid growth of Internet penetration in the MENA region and the impact this is having on organizations looking to use new media’s marketing power.
Creating internal ambassadors for research and insights across an organization
David Jastrow provides tips for creating research and insights ambassadors within organizations.

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Related Events

RIVA COURSE 195: PRINCIPLES OF QUALITATIVE RESEARCH
March 9, 2015
RIVA Training Institute will hold a course, themed 'Principles of Qualitative Research,' on March 9 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.

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