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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 623 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

8 steps to successful business blogging
The author provides eight steps to help create a compelling, business-driving blog.
Trade Talk: For many, big data not making big progress
A review of survey results shows market researchers are rolling with the punches when it comes to big data and its role in the industry.
Part III: Sit at the table, not behind the counter
With some clients calling for varying levels of moderator involvement in the qualitative process (for example, some just want moderating services, others want moderating and analysis of the findings), the author offers three approaches for handling these differing expectations.
Why size shouldn’t matter when it comes to sales
Tips for sales teams big and small to build confidence, work with what they have and not allow size to be a stumbling block.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
Are you supporting your own personal growth and promotion?
Paul Kirch discusses the importance of developing your personal brand through industry involvement.
Does your target market know you exist?
Steve Henke provides 10 ways businesses can build awareness to become known and stay known throughout the industry.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Q&A: Writing better questionnaires without sacrificing data quality
An interview with David Harris, head of marketing research and competitive intelligence at Merz North America, about questionnaire design and data quality.

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Related Events

RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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