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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 549 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

5 steps to set your MR project up for success
Laying out a five-step process for research design, this article details the questions practitioners should ask themselves before beginning a project to help ensure that it is successful.
Let’s be prudent in our use of neuroscience for marketing and advertising research
While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.
What an outside perspective can do for your market research business
Rather than go it alone as business owners, Paul Kirch advises those who run their own market research firms to reach out to friends, colleagues and mentors for advice, guidance and helpful criticism.
The top 10 things every entry-level marketing researcher should know
Marketing research is a highly complex and specialized field. Even fairly rigorous formal training lacks elements of practical significance critical to success in the workplace. This article reviews the insights gained by one practitioner during his first seven years of experience in the marketing research industry by listing 10 items every new entrant to the industry should be aware of.
One voice: The benefits of getting your sales team behind a unified message
The author emphasizes the importance of clear, consistent communication in business and details how to create strong, unified company messaging.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.
All in the execution: 11 tips to help you exceed client expectations
A research company’s actions speak louder than its words or reputation. This article offers 11 ways that MR professionals can go above and beyond to meet – and exceed – client expectations to build successful, lasting relationships.
Hiring to win: Part I: Dig deep to ensure a good fit
In this two-part series, Paul Kirch discusses how to ensure that 1) you’re hiring the appropriate candidates and 2) your infrastructure is conducive to the sales team’s success. The first installment addresses the hiring process.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 23-25, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 23 -April 25 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.

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