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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 558 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: A wasted opportunity
After witnessing too many focus groups in which no one from the client company bothered to attend in the back room, the author felt compelled to ask why marketers would waste a valuable opportunity to connect with their consumers.
Qualitatively Speaking: Qualitative researchers as methodologists
Researchers generally tend to specialize in qualitative or quantitative research. This article discusses the benefits of taking a methodological approach to the research function, encouraging researchers to focus on being a researcher.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.
Trade Talk: Coke’s Sthanunathan charts the future of research
Quirk's Editor Joseph Rydholm summarizes Coca-Cola's Stan Sthanunathan's presentation at The Market Research Technology Event, addressing the impact of technology on research.
Big Pharma, the new economy and its effect on marketing research
Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.
Hiring to win: Part II – resolving issues in the infrastructure
In this two-part series, Paul Kirch discusses how to ensure that 1) you’re hiring the appropriate candidates and 2) your infrastructure is conducive to the sales team’s success. The second installment addresses the infrastructure.
Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Why content marketing is a gift for researchers
Engagement in content marketing is proving to be much more than a fad. Lucy Davison explains why content marketing is a valuable resource for marketing research, specifically for those on the agency side.
A report on the 2014 Quirk's corporate researcher salary survey
Our annual look at corporate researcher salaries and job satisfaction finds things are fairly similar to 2013.

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
August 11-13, 2014
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on August 11-13 in Rockville, Md.
LUXURY INTERACTIVE
October 1, 2014
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 1 in New York.

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