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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 616 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Supplier Side: Report from the Technology Conference: CYA and CRM
The CASRO Technology Conference is held every June in New York City. This article shares highlights of 2002’s conference.
How to see yourself as clients see you
This article offers several tips on how firms can "mystery shop" themselves to improve their client-facing services.
In Case You Missed It... March 2014
News and notes on marketing and research: forecasted trends for 2014; challenges of real-time insights
Can you judge a research firm by how it handles an information request?
First impressions are essential for individuals and organizations alike. This article discusses the author's experiences when requesting information from research facilities nationwide.
Selecting a research firm in a foreign country
Market research is crucial when expanding to overseas markets. This article discusses how to identify a market research firm in a country where you want to do business.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Dear PowerPoint
The author takes a lighthearted look at our love-hate relationship with PowerPoint and argues that the issues we have with it may boil down to the user.
Is consultative selling a form of differentiation?
Paul Kirch discusses the elements of consultative selling and how it relates to brand differentiation.
Queue Bits
Marketing research and insights news and information. This issue's keywords: mobile wallets; location data quality; mobile advertising; EEGs; ethical companies
Stretch your research budget with an insight audit
The author explores the value of conducting an insight audit and provides examples on how it can act as a cost-effective way to gather insights for a new project.
The 13 most common Web site mistakes
Steve Henke discusses the 13 most common Web site mistakes and shares how MR companies can avoid these mistakes and impress prospective clients.

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Related Events

May 5-6, 2015
The Customer Experience Professionals Association will hold its members meeting on May 5-6 at the Hotel del Coronado, Coronado, California.
May 7-8, 2015
The NorthWest Chapter of the MRA will hold its Research Thought Leadership Forum on May 7-8 at the David Brower Center in Berkeley, Calif.

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