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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 632 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Virgins or veterans?
Most focus group facilities have respondent databases. This article discusses respondent databases, including when to use them and when to insist on recruiting from the general public.
Using 7 steps – and common sense – to define the marketing and sales process
This article covers the seven steps of the author's Marketing & Sales Pyramid, a system used help companies develop a marketing and sales plan and engage with clients and sales prospects.
Clients should seek a SAFER and QUIRKY research vendor
Using two acronyms, the author outlines the many qualities that research clients should seek in a research vendor. Overall, vendors should display a drive for excellence on all fronts, and have superior communication skills while displaying a knack for listening to and understanding a client's needs.
How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
By the Numbers: Tragedy of the commons revisited
In a follow-up to his 2005 article on telephone research, the author applies the same concept to online research, arguing that the industry has a duty to preserve and protect its most valuable natural resource: cooperative, willing research respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons for implementing an online presentation system
The author discusses the challenges of replacing an online presentation system and presents five lessons her firm learned during the transition.
Are you convincing yourself your tactics are a strategy?
From e-mail marketing to PR and Web design, Lucy Davison describes why many MR firms are focusing on marketing tactics rather than a long-term strategy and how this can negatively affect businesses.
Don’t ignore your privacy policy
The author discusses the importance of privacy policies in MR and provides steps to take to ensure your company has a transparent and effective policy.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Queue Bits: Same-day repeat of e-mail offer yields more profits

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Related Events

ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.
LUXURY INTERACTIVE
October 13-15, 2015
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 13-15 at the Time and Life Building in New York.