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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 571 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Program identifies repeat respondents
The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.
By the Numbers: Using online software to train the next generation of Web surveyors
Professors from Coastal Carolina University explain how their program of training students to use online survey software is helping ingrain and enforce best practices in marketing research.
Factors to consider when choosing field management companies
Researchers are increasingly turning to field management companies to increase their productivity while trimming their costs. This article presents criteria to help decide field management is right for a company and which field management company best suits your specific needs.
How to choose a data collection service
Lou Roth, president of The Wats Room, a data collection firm, provides 10 guidelines for selecting and working with data collection companies. The article highlights important steps to include in the data collection process.
In Case You Missed It... June 2013
News and notes on marketing and research: B2B marketers rate themselves; consumers fickle about social media monitoring

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
10 ways to leverage client support and increase sales
Steve Henke provides 10 ways firms can leverage existing client support to build trust with prospective clients.
Don’t forget the graphic! Multidimensional scaling
Multidimensional scaling is a visual tool that can help researchers classify objects and identify the causation of events. The author provides the basics on this form of perceptual mapping.
How to align innovation teams
Kip Creel outlines several best practices for assembling, guiding and getting the most from product and service innovation teams.

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Related Events

RIVA COURSE 195: FUNDAMENTALS OF QUALITATIVE RESEARCH
October 6, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Qualitative Research,' on October 6 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
October 7-9, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 7-9 in Rockville, Md.

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