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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 585 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to choose a data collection service
Lou Roth, president of The Wats Room, a data collection firm, provides 10 guidelines for selecting and working with data collection companies. The article highlights important steps to include in the data collection process.
How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
Results of respondent cooperation study yield optimism and pessimism
This article discusses the Council for Marketing and Opinion Research’s 1999 Respondent Cooperation & industry Image Study, the primary objectives of which are to serve as an industry benchmark for future measurement of cooperation levels and to generate data that might be used to formulate guidelines on best practices.
Trade Talk: Coke’s Sthanunathan charts the future of research
Quirk's Editor Joseph Rydholm summarizes Coca-Cola's Stan Sthanunathan's presentation at The Market Research Technology Event, addressing the impact of technology on research.
Reading between the lines of a salesperson's résumé
Salespeople are notorious for switching career positions frequently due to the unique nature of the job. There are various reasons outside of poor performance that a salesperson might seek new employment.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

4 approaches to influencing with impact
Effective influence doesn’t just happen. Paul Kirch provides four influencing approaches that can be used to get results and build relationships.
8 steps to successful business blogging
The author provides eight steps to help create a compelling, business-driving blog.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
Effective e-mail marketing in 7 simple steps
Steve Henke provides guidelines for creating and implementing an e-mail marketing campaign.
Promote, promote, promote: Life as an MR consultant
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 15-17 in Rockville, Md.

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