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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 577 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

War Stories June 2002
True-life tales in marketing research.
Is the market research industry failing its TQM clients?
Total quality management (TQM) and continuous quality improvement (CQI) emerged in the 1980s. Clients increasingly ask for more info more often with less budget, which begs the question, is the market research industry failing to meet clients' demands? This article describes the principles of TQM and CQI that researchers need to understand in order to win and keep quality-driven clients.
From surviving to thriving: Four ways the industry has changed and how your sales team can keep up
Changes in the economy and the marketing research industry overall have created various challenges for sales teams. This article sheds some light on the changes and offers advice on how salespeople can and should adapt their messaging to keep up.
Strong sense of corporate identity key to marketing success, research says
Without knowing what that center of gravity is, marketing strategy is subject to changing customer attitudes and shifting management priorities. For a company to succeed in marketing its brand, it must first have a strong sense of identity as its foundation. Identity first - brand will follow.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Names of Note October 2014
Personnel changes in marketing and marketing research

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
October 20-22, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 20-22 in Rockville, Md.
2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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