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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 661 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Minimizing client problems on focus group projects
Moderator Naomi Henderson, founder and president of research firm RIVA, outlines ways to minimize focus group problems. Following certain steps can make focus groups more effective.
Budget for living data
Interactive perceptual mapping, conjoint analysis and "living databases" are helping marketing research practitioners get a competitive edge and gain respect.
A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Considerations for choosing qualitative research facilities
Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.
Computers integrate firm's multi-city data collection operation
Data collection firm Consumer Pulse Inc. has improved the management of its responsibilities as well as the quality of its data collection and internal procedures through the use of computers. Integrating the company's computers has helped ensure quality, eliminate errors and lower costs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Research as a profit center? It's closer than you think.
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?
How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
May 2-4, 2016
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on May 2-4 in Rockville, Md.
RIVA COURSE 199: QUALITATIVE PROJECT MANAGEMENT AND SCREENER DEVELOPMENT
May 9, 2016
RIVA Training Institute will hold a course, themed 'Qualitative Project Management and Screener Development' on May 9 in Rockville, Md.

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