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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 599 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips from a traveling moderator: facility faux pas and fantastic finds
Moderator Gwyn Gibbs offers advice on how qualitative research facilities can improve to be more accommodating to moderators, clients and respondents.
By the Numbers: Using online software to train the next generation of Web surveyors
Professors from Coastal Carolina University explain how their program of training students to use online survey software is helping ingrain and enforce best practices in marketing research.
How NOT to create a social networking strategy
As businesses of all stripes clamor to get their piece of the social media pie, many are finding their efforts falling flat. So while each business should create a carefully-tailored plan of action of its own, there are a few things all professionals would do well to avoid when finding a place in the Social Nation.
Let’s be prudent in our use of neuroscience for marketing and advertising research
While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Creating internal ambassadors for research and insights across an organization
David Jastrow provides tips for creating research and insights ambassadors within organizations.
Framework for better business plans in 2015
Steve Henke discusses the importance of blocking off time to think and examine critical elements that could impact your business plan for 2015.
Push out of your comfort zone and increase sales
Paul Kirch discusses why being comfortable with the uncomfortable is important and provides steps for sales professionals looking to push out of the comfort zone and increase sales.
Researchers weigh in on industry talk
As part of a Quirk's Q&A series, researchers cite the topics they think the industry is talking about too much and those they think are not being talked about enough.
Trade Talk: Holding up a mirror
Drawing from a Q&A piece asking researchers to address questions about MR in 2014 and what's ahead in 2015, Quirk's Editor Joseph Rydholm provides a sampling of what researchers said is being talked about too much or not enough.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.
CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

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