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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 500 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
A guide to international market research
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.
Research conference season tips: What is your body language telling new acquaintances?
Body language is an important part of communication, and researchers should be mindful of the message they're sending. This article provides the basic dos and don'ts of body language when interacting with business associates.
Determining the return on research can be tricky but is worthwhile
Continuing his article series on demonstrating the value of research, Brett Hagins draws from a larger study of Quirk’s readers and in-depth interviews with client-side researchers to explore the merits and methods of quantifying the economic value of research.
Catch me if you can
In research-on-research, executives from e-Rewards and Maritz Research detail their firms’ efforts to identify and control the effects of various types of undesirable online research respondents. A comparison of results from good and bad respondents is also analyzed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.
Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Sponsored Content: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.

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Related Events

WEBINAR: OLD DOG, NEW TRICKS: THE POWER OF CATI IN THE ONLINE AGE
June 19 at 11 a.m. CDT, 2013
SSI will hold a complimentary Webinar, themed 'Old Dog, New Tricks: How CATI is relevant in the online research age,' on June 19 at 11 a.m. CDT. Aren Sorensen will present.
NEXT GENERATION CUSTOMER EXPERIENCE CANADA
September 17-18, 2013
Worldwide Business Research will hold a conference, themed 'Next Generation Customer Experience Canada,' on September 17-18 in Toronto.

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