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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 565 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research conference season tips: What is your body language telling new acquaintances?
Body language is an important part of communication, and researchers should be mindful of the message they're sending. This article provides the basic dos and don'ts of body language when interacting with business associates.
Does DIY research offer real competition for research suppliers?
A survey of corporate researchers uncovered views on the pros and cons of DIY research.
Qualitatively Speaking: How big pharma is misusing qualitative marketing research
Qualitative shouldn’t be substituted for quantitative, nor should it be overlooked in favor of quantitative. Yet, the author argues, that’s just what some pharmaceutical firms are doing.
Web-enabled technologies helping globalize marketing research
In the past 20 years, the pace of globalization has been accelerated by the growth of the Internet and the rise of networked communications. This article discusses globalizing, including five reasons for going global, challenges to globalizing market research, solutions for globalizing market research and the importance of panels.
Trade Talk: Can we meet these challenges?
The article recounts interviews with researchers Larry Mock and William "Jay" Wilson on issues facing the research industry, such as respondent cooperation and government legislation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to align innovation teams
Kip Creel outlines several best practices for assembling, guiding and getting the most from product and service innovation teams.
Introducing: The Quirk’s Event
Quirk's Editor Joseph Rydholm outlines the factors behind the creation of The Quirk's Event, a conference for corporate researchers and their supplier partners that will debut in February 2015 in Brooklyn, N.Y.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.

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Related Events

ESOMAR ANNUAL CONGRESS 2014
September 7-10, 2014
ESOMAR will hold its annual congress on September 7-10 in Nice, France.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
September 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 15-17 in Rockville, Md.

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