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Everything You Need To Understand The Market Research Business

We've grouped together all the information our site contains on The Business of Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 644 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Minimizing client problems on focus group projects
Moderator Naomi Henderson, founder and president of research firm RIVA, outlines ways to minimize focus group problems. Following certain steps can make focus groups more effective.
Budget for living data
Interactive perceptual mapping, conjoint analysis and "living databases" are helping marketing research practitioners get a competitive edge and gain respect.
A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Considerations for choosing qualitative research facilities
Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.
Computers integrate firm's multi-city data collection operation
Data collection firm Consumer Pulse Inc. has improved the management of its responsibilities as well as the quality of its data collection and internal procedures through the use of computers. Integrating the company's computers has helped ensure quality, eliminate errors and lower costs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
The elevator speech: Your greatest networking tool
In this article, the author discusses the importance of an elevator pitch and offers advice on how to create consice, clear and unified messaging across an organization.
Trade Talk: Using the past to improve the future
This article offers a review of Richard Banks' book, The Future of Looking Back, through a marketing research lens.
The secret to staying positive in sales? Celebrate small victories
The author stresses the importance of salespeople keeping a positive attitude and remembering that rejection is a necessary part of the process.

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Related Events

October 13-15, 2015
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 13-15 at the Time and Life Building in New York.
October 21-23, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 21-23 in Rockville, Md.

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