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Using Transcription Services In Marketing Research

We've grouped together all the information our site contains on Transcription Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Trade Talk: A reprieve from transcription drudgery?
Quirk's Editor Joseph Rydholm reviews Session Analyst, a PC-based software program designed to help qualitative researchers manage verbatim responses.
Qualitatively Speaking: Give your groups the transcript they deserve
A transcriptionist offers several steps, such as eliminating background noises and unnecessary utterances, that moderators and other researchers can take to get the best-possible audio record of their focus groups.
Software Review: NVivo 9
Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
Software Review: NVivo 9
Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

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