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Articles And Information About Survey Validations

We've grouped together all the information our site contains on Validations to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Surveying collegiate Net surfers -- Web methodology or mythology
Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.
By the Numbers: Are Internet access panels a lemon market?
The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
Techniques for identifying problem respondents in online surveys
An overview of the current thinking on how to thwart dishonest survey respondents.
Trade Talk: Notes from the MRA conference in Boston
Quirk's Editor Joseph Rydholm reflects on his time and what themes he noticed at the Marketing Research Association's annual conference.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
Using respondent tweets to fill in survey gaps
The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.
Data Use: An evaluation of quality-control questions
A report on a research-on-research study that examined the impact of various types of in-survey quality-control measures.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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