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Information And Resources About Video Recording In Market Research

We've grouped together all the information our site contains on Videotaping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What effect does tabletop shape have on focus group dynamics and client viewing?
After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.
Why Web-assisted TDIs are a cost-effective qualitative methodology
The author explores the pros and cons of Web-assisted tele-depth interviews, suggests usage examples and offers a host of best practices to get the most from the technique.
More than just verbatims - adding rigor to consumer ethnographic film
The author compares consumer ethnographic film with academic ethnographic film and discusses how researchers can and should add rigor to the process.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.
Insights from video diaries help Midas in its drive for better customer service
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.

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