Information And Resources About Video Recording In Market Research

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

More than just verbatims - adding rigor to consumer ethnographic film

The author compares consumer ethnographic film with academic ethnographic film and discusses how researchers can and should add rigor to the process.

Guidelines for videotaping qualitative research

The author suggests ways of optimizing videotape quality in a typical focus group setting. It addresses topics such as room location and setup, tape formats, microphone options, and strategies for using time codes.

Focus group videos: a survival guide

Some researchers find videotaping exciting, while others find it torture. For all researchers, particularly the latter, this article offers tips on creating better focus groups highlights videos without losing your mind or your job.

Natural group interviewing

The article summarizes a proposed three-part study to explore joint decision making behavior. Methodologies included questionnaires, direct observations, videotaping and semi-structured interviews.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Ping used video and onsite research to understand the driver-purchasing process

Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

Mixing old and new qualitative methods

The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Fusing ethnography and interrogational research into a new modality for health care research

Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.

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