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Information And Resources About Video Recording In Market Research

We've grouped together all the information our site contains on Videotaping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

More than just verbatims - adding rigor to consumer ethnographic film
The author compares consumer ethnographic film with academic ethnographic film and discusses how researchers can and should add rigor to the process.
Qualitatively Speaking: The value of second sight in qualitative and ethnographic fieldwork
This article cites several examples of how another researcher’s viewing of video from ethnographic or focus group fieldwork can uncover previously overlooked insights.
Insights from video diaries help Midas in its drive for better customer service
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.
Focus group videos: a survival guide
Some researchers find videotaping exciting, while others find it torture. For all researchers, particularly the latter, this article offers tips on creating better focus groups highlights videos without losing your mind or your job.
Guidelines for videotaping qualitative research
The author suggests ways of optimizing videotape quality in a typical focus group setting. It addresses topics such as room location and setup, tape formats, microphone options, and strategies for using time codes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.
Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

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