Information And Resources About Video Recording In Market Research

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Natural group interviewing

The article summarizes a proposed three-part study to explore joint decision making behavior. Methodologies included questionnaires, direct observations, videotaping and semi-structured interviews.

Video safaris: an alternative to in-facility focus groups

Using a case study, this article discusses the benefits of video safaris as an alternative to in-facility focus groups.

Focus group videos: a survival guide

Some researchers find videotaping exciting, while others find it torture. For all researchers, particularly the latter, this article offers tips on creating better focus groups highlights videos without losing your mind or your job.

Qualitatively Speaking: Evolving ethnography

The quick-and-dirty home visit, during which researchers observe consumers for a short period of time and then leave, does a disservice to the technique, the end client and, most importantly, the consumer being observed. The author argues for techniques that use video diaries and online and/or in-person interviews as a less invasive but still effective method of conducting ethnographic-style research.

Guidelines for videotaping qualitative research

The author suggests ways of optimizing videotape quality in a typical focus group setting. It addresses topics such as room location and setup, tape formats, microphone options, and strategies for using time codes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Fusing ethnography and interrogational research into a new modality for health care research

Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.

More than just verbatims - adding rigor to consumer ethnographic film

The author compares consumer ethnographic film with academic ethnographic film and discusses how researchers can and should add rigor to the process.

Qualitatively Speaking: How online video-based qualitative delivers the truth

The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

Why Web-assisted TDIs are a cost-effective qualitative methodology

The author explores the pros and cons of Web-assisted tele-depth interviews, suggests usage examples and offers a host of best practices to get the most from the technique.

Qualitatively Speaking: The value of second sight in qualitative and ethnographic fieldwork

This article cites several examples of how another researcher’s viewing of video from ethnographic or focus group fieldwork can uncover previously overlooked insights.

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