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Information And Resources About Video Recording In Market Research

We've grouped together all the information our site contains on Videotaping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Fusing ethnography and interrogational research into a new modality for health care research
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
What effect does tabletop shape have on focus group dynamics and client viewing?
After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.
Insights from video diaries help Midas in its drive for better customer service
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.
Qualitatively Speaking: How online video-based qualitative delivers the truth
The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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