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Learn About Conducting Web-Conference Focus Groups

We've grouped together all the information our site contains on Web Conference Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why online focus groups can work for B2B research
The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.
Qualitatively Speaking: How to get the most for your qualitative research dollar
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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