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Learn About Web Site Evaluation Research

We've grouped together all the information our site contains on Web Site Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Web-based observational research helps fine-tune e-shopping tool
Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
Reporting Web site usability results
A guide to the collection and presentation of Web site usability research findings. A particular focus is placed on the process of organizing the results.
An overview of Web site assessment techniques
A look at the drawbacks and advantages of several methods of testing Web sites, from focus groups (online and offline) to lab-based usability testing and unsolicited customer feedback.
Differences in the evaluation of B2B and B2C Web sites
As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Don’t ignore your privacy policy
The author discusses the importance of privacy policies in MR and provides steps to take to ensure your company has a transparent and effective policy.
Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.
In Case You Missed It... July 2014
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

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