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Learn About Web Site Evaluation Research

We've grouped together all the information our site contains on Web Site Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using conjoint analysis for Web site development
Since its introduction in the 1970s, conjoint analysis has become one of the researcher’s most trusted tools to support the product development process. This article examines the application of conjoint analysis to support Web site development, using a fictitious company to illustrate study preparation, fielding and the application of results.
Integrating market research into the Web site development process
With the explosion of the Internet, a Web site can help a company become or stay competitive. This article discusses integrating market research into Web site development and strategy.
Reporting Web site usability results
A guide to the collection and presentation of Web site usability research findings. A particular focus is placed on the process of organizing the results.
Eye-tracking helps fine-tune AT&T's customer service site
AT&T used eye-tracking to investigate how two groups of users interacted with its customer service home page.
Research for Mexican e-com site shows impact of cultural factors
DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... July 2014
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.

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