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Learn About Web Site Evaluation Research

We've grouped together all the information our site contains on Web Site Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How online observational techniques help qualitative researchers keep pace with the speed of consumers
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
Insurance company combines methods for Web site usability research
Using an insurance company that was researching adding a feature to its Web site as an example, the article shows how site usability research can have both a qualitative and a quantitative component.
Thoughts on testing Web site usability
A Web site is useless if it doesn’t meet users’ needs or expectations. This article discusses Web usability, including subtleties, the myth of the non tech-savvy user and fewer clicks not always being better.
KidsCom enlists its audience’s help in shaping site avatars
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.
Using conjoint analysis for Web site development
Since its introduction in the 1970s, conjoint analysis has become one of the researcher’s most trusted tools to support the product development process. This article examines the application of conjoint analysis to support Web site development, using a fictitious company to illustrate study preparation, fielding and the application of results.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.

Related Events

STRATCONN DIGITAL SHOPPER MARKETING
May13-14, 2014
StratConn will hold its digital shopper marketing conference on May13-14 at the Westin O'Hare in Chicago. For more information visit www.stratconn.com.

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