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Learn About Web Site Evaluation Research

We've grouped together all the information our site contains on Web Site Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

It's the user satisfaction, stupid
Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.
Research provides insights to guide Web design
The popularity of the Internet has led to an explosion in Web sites. This article discusses Web design, including content, design, opportunity, usability and understanding the user.
Measuring and improving Web site design - case histories and insights
This article briefly summarizes case histories that illustrate how surveys are being used to address a broad range of Web marketing issues. It summarizes survey methodology, response rates and key findings of each example. The article concludes with several guidelines to consider in developing and applying site-based surveys.
Web-based observational research helps fine-tune e-shopping tool
Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.
In Case You Missed It... July 2014

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... July 2014
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Related Events

STRATCONN DIGITAL SHOPPER MARKETING
May 19-20, 2015
StratConn will hold its digital shopper marketing conference on May 19-20 at the Chicago Marriott Suites O'Hare in Chicago (Rosemont). For more information visit www.stratconn.org.

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