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Everything You Need To Understand Word of Mouth Research

We've grouped together all the information our site contains on Word of Mouth Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How and why to research word of mouth
While word of mouth can destroy a product or make it wildly successful, it is often neglected. This article discusses the importance of word of mouth and how to research it.
The secrets of word-of-mouth marketing
This article builds on the author’s article in the December 1996 research issue of Quirk’s. In this article, the author discusses the power of word of mouth and how to research word of mouth.
Trade Talk: I trust you, you trust me
A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.
Blog mining - another tool for the research professional
Blog mining, or the tracking and analyzing of what consumers are saying about your brand on the Web, is a worthwhile undertaking and can generate insights unlike those found though traditional research methods. When used in concert with those methods, blog mining can add a valuable component to a firm's overall research program.
The role of the Internet in brand discovery
Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
Keep ‘em talking: Nurturing brand word-of-mouth in the workplace
The author discusses ways marketers and researchers can nurture and monitor brand word-of-mouth in the workplace.

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