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Everything You Need To Understand Word of Mouth Research

We've grouped together all the information our site contains on Word of Mouth Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: I trust you, you trust me
A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.
Why you should be careful with the Net Promoter Score
Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.
The secrets of word-of-mouth marketing
This article builds on the author’s article in the December 1996 research issue of Quirk’s. In this article, the author discusses the power of word of mouth and how to research word of mouth.
Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.
Researchers chart the road ahead for the auto industry
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Why you should be careful with the Net Promoter Score
Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.
Using social networks to connect with consumers beyond the customer experience survey
A customer survey is an excellent venue for asking about (and using) consumers’ interest in social media to understand and potentially deepen their relationship with your brand.
Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

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