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Everything You Need To Understand Word of Mouth Research

We've grouped together all the information our site contains on Word of Mouth Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
The role of the Internet in brand discovery
Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
Researchers chart the road ahead for the auto industry
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.
The secrets of word-of-mouth marketing
This article builds on the author’s article in the December 1996 research issue of Quirk’s. In this article, the author discusses the power of word of mouth and how to research word of mouth.
Why you should be careful with the Net Promoter Score
Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why you should be careful with the Net Promoter Score
Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.
Using social networks to connect with consumers beyond the customer experience survey
A customer survey is an excellent venue for asking about (and using) consumers’ interest in social media to understand and potentially deepen their relationship with your brand.
Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

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