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Understanding Behavioral Economics

We've grouped together all the information our site contains on Behavioral Economics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.


 

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
Queue Bits
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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