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Understanding Behavioral Economics

We've grouped together all the information our site contains on Behavioral Economics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.


 

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Let's make a deal: The gamification of the saving experience
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.
Gamification 101 - from theory to practice - part I
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Gamification 101 - from theory to practice - part II
In the second installment of a two-part gamification article, the author offers insight and examples on how researchers can design questions to be more game-like.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.
Five key takeaways from IIeX Europe
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

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