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Understanding Behavioral Economics

We've grouped together all the information our site contains on Behavioral Economics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.


 

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

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