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Understanding Behavioral Economics

We've grouped together all the information our site contains on Behavioral Economics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.


 

Related Articles

There is one article in our archive related to this topic.

The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.