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Crowdsourcing Resources

We've grouped together all the information our site contains on Crowdsourcing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Where will your company’s next great idea come from? From your customers.
Collaborating with customers, through online communities, offers a new and exciting way to develop new product ideas. The authors present examples from Del Monte Foods and its research with pet owners and from a toy manufacturer and snack-food maker.
How Web communities can change the way we do research
Web communities engage customers, help uncover “eureka” moments, locate brand advocates, offer real-time results and create a forum where customers can talk about topics that are important to them.
How online communities can tap a company's greatest unused resource: the consumer
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.
Research goes organic - could crowdsourcing work for you?
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.
In Case You Missed It... December 2010
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
In Case You Missed It... November 2012
News and notes on marketing and research: Trading up brands; Volvo's crowdsourcing campaign
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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