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Facial Coding

We've grouped together all the information our site contains on Facial Coding to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.

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