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Marketing Research Gamification

We've grouped together all the information our site contains on gamification and marketing research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Let's make a deal: The gamification of the saving experience
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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