Agriculture

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Marketers learn to play at social media games

Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Poll finds growing interest in organic farming

Concerned over their own health and the use of pesticides, consumers are growing more interested in organic farming.

Marketers learn to play at social media games

Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Telefocus technique "replaces" focus groups for firm's ad testing

Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

Evaluating the impact of a great idea

The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.

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