Agriculture

We've grouped together all the information our site contains on conducting research in the agriculture industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Agriculture/Agribusiness | Forest Industries

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Radio tracking study places spots more effectively: Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller, vice president/director of media planning at Kenrick Advertising Inc., is able to create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.
A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers: The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.
Mail surveys still a viable research technique: While mail surveys are emphasized today less than other research options, they remain a valuable tool for researchers. In fact, they are often the most effective and efficient method for obtaining data. This article discusses using and creating mail surveys.
Evaluating the impact of a great idea: The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.
Agricultural research in Asia: Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.