Auto Industry

We've grouped together all the information our site contains on market research and the auto industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Automotive | Automotive Aftermarket | Car Clinics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product configuration: a research technique for the times: With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
Incentive considerations for increasing customer experience survey response rates: Companies are often quick to offer monetary incentives to improve customer experience survey response rates but they should also consider the sampling scheme and non-monetary incentives that might be better suited to their respondent pool.
Do sexuality and gender impact automotive buyer behavior?: This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.
How AutoTrader.com uses primary research to clarify the car-shopping process: Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

See more articles on this topic

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forget the sharks - swim with your own fish!: In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.
Getting to know eco-aware consumers: The author draws from his firm's panel of eco-aware consumers to sketch a broad portrait of this growing segment. Rather than going green across all product categories, they have differing preferences and expectations of greenness depending on the product in question. Cars and household products top the list of items that consumers want to be green, while apparel and electronics are relatively low on the list.
Surveyed mechanics say modern car quality down: It might seem that automobile technology and quality are improving, but according to many mechanics, U.S. car quality is lower today than 10 years ago. The survey, conducted by mailed questionnaires, has identified a lack of support, few improvements and warranty ignorance as some of the problems facing U.S. cars today.
Driving the message home: In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.
Using virtual reality-based conjoint to capture the voice of the customer: When demand for a new product is highly uncertain and prototypes are expensive to develop, a research approach where potential customers evaluate hypothetical products can be extremely useful. This article describes use of TradeOff VRTM, which combines conjoint analysis and virtual reality to obtain customer feedback regarding the product design and planning process for a new Volvo truck.