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Auto Industry

We've grouped together all the information our site contains on market research and the auto industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific automotive-related category below.

Tags: | Automotive | Automotive Aftermarket | Car Clinics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
When and how to conduct car clinics
This article details best practices for conducting car clinics, including tips on when to implement car clinics and choosing the cars, facility and participants. While this article focuses specifically on car clinics, the same concepts and methods can be applied to a wide range of durable goods.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.

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Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is emotional response the important missing variable in customer experience measurement?
The authors offer a way to measure the impact of emotions, using a car-rental example to show the benefits of asking customers how they feel about seemingly emotion-free transactions.
Natural group interviewing revisited
This article updates a previous article published in Quirk's Marketing Research Review in the December, 1988 issue: "Natural Group Interviewing" by David Pagnucco and Robert Quinn. Natural group interviewing takes into account the explicit interactions that occur in groups of two or more individuals who may play a role in a purchasing decision making process. The Automotive Research Group of Maritz Marketing research included the natural group interviewing (NGI) concept as part of three major product clinics. This article addresses approaches to gathering quantitative and qualitative data when using NGI and issues related to respondent show rates and recruiting when using NGI.
Laddering showed Infiniti how drivers viewed its Around View Monitor technology
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand.
Subaru uses Web-based reporting to track customer loyalty, dealer quality rankings
Subaru uses Web reporting with seven field region offices, 135 field staffers and 600 dealers to gauge levels of customer loyalty and to rank dealerships.
In Case You Missed It... August 2010
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

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