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Auto Industry

We've grouped together all the information our site contains on market research and the auto industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific automotive-related category below.

Tags: | Automotive | Automotive Aftermarket | Car Clinics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
When and how to conduct car clinics
This article details best practices for conducting car clinics, including tips on when to implement car clinics and choosing the cars, facility and participants. While this article focuses specifically on car clinics, the same concepts and methods can be applied to a wide range of durable goods.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.

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Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Use corporate ethnography to understand and reignite your brand
In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.
Americans put trust in time-honored brands ... and Google?
Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.
Six questions to ask your supplier about multivariate analysis
The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.
How do online communities compare to online panels?
The authors compare and contrast online communities and online panels, examining instances where communities have been used, such as GM's Project Driveway effort. They look at community members' reasons for participation and analyze data from community respondents vs. data from online panelists.
Trade talk: Rational, emotional factors key to copy research
In Renee Love's presentation at the ARF Copy Research workshop, she argues that qualitative research is a discovery process that should support, rather than inhibit, creative thinking.

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