Auto Industry

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Improve your research reporting with visual mapping

Using automobile manufacturers as an example, this article offers an overview of correspondence analysis, preference mappings and biplots, showing how visual graphics can improve research reporting.

In Case You Missed It... November 2012

News and notes on marketing and research: Trading up brands; Volvo's crowdsourcing campaign

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

See more articles on this topic

Related Articles

There are 71 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

Insights from video diaries help Midas in its drive for better customer service

Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.

In Case You Missed It... August 2010

News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

From the Publisher October 1996: This satisfaction 'research' left the customer unsatisfied

Tom Quirk's shares the story of a friend who was the subject of an automotive dealership's poor-quality customer satisfaction survey and questions the toll experiences like this take on research's reputation.

Six questions to ask your supplier about multivariate analysis

The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Car Clinics

Industries

• Automotive
• Automotive Aftermarket

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Automotive
• Automotive Aftermarket

Conduct a detailed search of the entire Moderator directory.