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Brainstorming Research

We've grouped together all the information our site contains on brainstorming and idea generation   for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Brainstorming / Idea Generation | Name Development

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Get hyper-creative with your new product research
The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.
How research can connect shopper attitudes and behaviors
This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Involving kids in the creative process is the name of the game
Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.
Trade Talk: A look at our new look; going ethno in San Fran
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
Want better product ideas? Try smart incentives
The article argues for the use of smart incentives, which reward respondents for coming up with the best ideas.
Online brainstorming
Online marketing will help you get closer to your consumers and stay ahead of the competition. Using three case studies, this article discusses the use of MindStorm, an online think tank, to solve a business problem.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

FRONT END OF INNOVATION USA (FEI) 2014
May 13-15, 2014
IIR will hold a conference focused on innovation and collaboration on May 13-15 at the Seaport Boston Hotel and Adjacent World Trade Center in Boston.

Related Job Postings

Creative Quantitative Director
Los Angeles, California
Research Analyst
San Francisco Bay/San Jose, California
Research Associate
Austin, Texas
Research Manager
Austin, Texas
Researchers

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