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Brainstorming Research

We've grouped together all the information our site contains on brainstorming and idea generation   for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Brainstorming / Idea Generation | Name Development

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Get hyper-creative with your new product research
The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.
How research can connect shopper attitudes and behaviors
This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hilton uses research in creation of vacation promotion
Hilton Hotels Corp. conducted a telephone survey of 1000 adults regarding their weekend leisure and work habits in the development of its BounceBack Weekend vacation program.
Trade Talk: A look at our new look; going ethno in San Fran
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
Setting the stage for innovative thinking in ideation sessions
Creativity is often considered an accident or something akin to magic. This article discusses creativity as a process and examines creative problem-solving.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
How one company found ways to innovate in the midst of reorganization
In the midst of a massive reorganization process, one company found a way to use brainstorming techniques to develop new product ideas.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

MRS: HARNESSING OPEN DATA FOR BUSINESS ADVANTAGE
November 5, 2014
The Market Research Society will hold an event, themed 'Harnessing Open Data for Business Advantage: Examples of value extracted from the Census and other open sources,' on November 5 at Hallam Conference Centre in London.

Related Job Postings

Project Catalyst
New York City, New York
Sr. Consultant, Market Strategy and Innovation
Chicago, Illinois