Brainstorming Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

Make a splash! A quick look at the waves of market innovation

Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting more golden eggs without killing the goose

For single-product companies considering moving away from a single-product strategy, there is a challenge for how to do so without killing the brand that has given so much over the years. By way of example, this article provides suggestions on refocusing innovation.

You may get more than you pay for

The article argues for the use of smart incentives, which reward respondents for coming up with the best ideas.

Creativity is lurking inside your company: Do you know how to find it?

Innovation isn't necessarily born from creative or marketing departments alone. A company's staff members may be just what the company needs for generating ideas. This article discusses internal idea generation, including tips for conducting a successful internal idea generation session.

Watch, listen and learn

Watching consumers interact with products can lead to new product ideas by observing consumers’ frustrations and workarounds with current products.

How market researchers can aid corporate innovation

Rather than relying on a one-size-fits-all process or an in-house champion to lead innovation initiatives, the author argues that companies must make the support of and quest for innovation an ongoing part of how they do business every day. He outlines how marketing researchers can help move their organizations toward that goal.

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Specialties

• Brainstorming/Idea Generation
• Name Development

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