Brainstorming Research

We've grouped together all the information our site contains on brainstorming and idea generation for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Brainstorming / Idea Generation | Name Development

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... December 2009: News and notes on marketing research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
In Case You Missed It... October 2009: News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
Adding ‘prosumers’ to your groups can provide a creative boost: Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.
Trade Talk: How the strong retailers are surviving: A report by Kurt Salmon Associates details how companies such as Apple and Trader Joe's have created product and service offerings that resonate with consumers. These retailers share certain operational competencies, which the report explores.
How market researchers can aid corporate innovation: Rather than relying on a one-size-fits-all process or an in-house champion to lead innovation initiatives, the author argues that companies must make the support of and quest for innovation an ongoing part of how they do business every day. He outlines how marketing researchers can help move their organizations toward that goal.

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There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
The name game: An overview of the ways qualitative research can help the name generation process. Tips are presented for dealing with pronunciation issues, winnowing the list of candidates, and testing the final list of most promising options.
Qualitatively Speaking: Involving kids in the creative process is the name of the game: Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.
Getting more golden eggs without killing the goose: For single-product companies considering moving away from a single-product strategy, there is a challenge for how to do so without killing the brand that has given so much over the years. By way of example, this article provides suggestions on refocusing innovation.
Hilton uses research in creation of vacation promotion: Hilton Hotels Corp. conducted a telephone survey of 1000 adults regarding their weekend leisure and work habits in the development of its BounceBack Weekend vacation program.

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Related Glossary Terms

Brainstorming (Idea generation): A technique teams use to generate ideas on a particular subject. Each person in the team is asked to think creatively and write down as many ideas as possible subjecting the ideas or the person who suggested them to critical evaluation until after the brainstorming session.

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Related Associations

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.