Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs

See more articles on this topic

Related Articles

There are 375 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Data Use: Discrete choice modeling in pharmaceutical marketing research
This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Your product's packaging must close the sale
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.

See more articles on this topic

Related Events

13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.
MRS ANNUAL CONFERENCE: IMPACT 2015
March 17-18, 2015
The Market Research Society will hold its annual conference, themed 'Impact 2015 - Understanding Customer Behavior in a World of Change' on March 17-18 in London.

Related Discussion Topics

Surveying Brand Managers
07/04/2010 by Steven Reese
Laddering wrt FGs
12/10/2007 by William Bailey
Laddering technique
12/08/2007 by Thavira Sayupatham

Related Job Postings

Account Executive / Sales
San Diego, California
Account Supervisor
Chicago, Illinois
Analyst, Quantitative Research
New York City, New York
Analyst, Quantitative Research
Los Angeles, California
Associate Director, Quantitative Research
New York City, New York

View more related job openings