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Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

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Related Articles

There are 361 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?
In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Rethinking the customer experience - part I
In part one of a two-part article, Danica Allen presents a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Trade Talk: More proof that MR needs to adapt
This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.
Data Use: Improve confidence in findings with strength-of-conviction metric
When constructing an influential attribute assessment, adding a strength-of-conviction metric can help quantify the respondent’s degree of certainty so that it can be controlled for and used to clarify the picture of brand performance.

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Related Events

ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.
LOYALTY EXPO 2014
May 17-19, 2014
The Loyalty Expo 2014 will take place on May 17-19 at the Hyatt Regency Grand Cypress in Orlando, Fla. For more information visit http://loyaltyexpo.com/.

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Related Discussion Topics

Surveying Brand Managers
07/04/2010 by Steven Reese
Laddering wrt FGs
12/10/2007 by William Bailey
Laddering technique
12/08/2007 by Thavira Sayupatham

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