Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Strengthen your brand's equity with a brand contact audit: Building brand equity requires attention to details. This article discusses brand contact audit as a tool for strengthening brand equity, including benefits, category criteria and method.
What's hot and what's not in Euro-Asia: A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.
Finding ideas that travel: This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.
Customer satisfaction research: a matter of choice: During the last two decades, American companies have learned that they must listen to customers to keep product offerings current, competitive and on-target. This article discusses the growth of customer satisfaction research, highlighting the single unit marketing model technique.
You have to measure it to avoid it: Companies should consider conducting dissatisfaction studies, rather than relying on satisfaction studies, to understand the factors leading to dissatisfaction and determine how to avoid frustrating future customers.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers including sum of all the characteristics, tangible and intangible, that make the good/service unique.

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Related Associations

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Related Events

SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.
QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP: March 25-26, 2010; The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.

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