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Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
MR companies, don't neglect your own brand
Research companies are often focused on their offerings and operations but do not give much consideration to their branding. The author explains why this is detrimental to a company’s success and suggests how MR branding can be improved.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.
Must-read books for marketing researchers
Drawing on feedback from LinkedIn members, Quirk's has compiled a list of must-read books for marketing researchers, ranging from best practices in business to how practitioners can avoid the data dump.
Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

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Related Articles

There are 463 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research aids in growth, success of church
Wooddale Church in Eden Prairie, Minn., is proof that market research and a desire to be consumer-driven have a place in religion.
Conjoint analysis enhances computer-based interviews
By employing interactive software, conjoint analysis increases the effectiveness of computer-based interviewing. The results have helped businesses to better understand the marketplace with accurate data.
Focus groups guide Pevely's brand positioning
Researchers used focus groups to help Pevely Dairy Company discover how to further develop its brand to appeal to consumers. Focus group participants shared their reactions to potential prototypes.
Attitude surveys keep phone company in touch
Southwestern Bell Telephone Company uses its Customer Attitude Survey (CAS) to determine customer perceptions about the company and strategize key areas to improve the success of the company. What sets CAS apart from other research techniques is that customers participated in the design of the survey. When areas that need more in-depth research are identified through CAS, focus groups are conducted.
Using your PC strategically
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.

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Related Events

MRS ANNUAL CONFERENCE
March 15-16, 2016
The Market Research Society will hold its annual conference on March 15-16 at The Grange Tower Bridge Hotel in London.
SKIM/SAWTOOTH SOFTWARE 2016 EUROPEAN CONFERENCE AND TRAINING EVENT
April 12-15, 2016
SKIM and Sawtooth Software will hold their 2016 European Conference and Training Event on on April 12-15 in Rome.

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