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Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.

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Related Articles

There are 399 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Super Bowl ad study shows power of social media’s multiplier effect
Social media is providing new ways for paid messages to be discussed and discovered. The author unpacks an annual Super Bowl advertising study, sharing how social media is able to enhance paid ad investments.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Research shows the power of telling a good story when creating advertising aimed at kids
Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
Focus groups shape successful ad campaign for Oasis Laundries
After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.

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Related Events

MRS ANNUAL CONFERENCE: IMPACT 2015
March 17-18, 2015
The Market Research Society will hold its annual conference, themed 'Impact 2015 - Understanding Customer Behavior in a World of Change' on March 17-18 in London.
SAWTOOTH SOFTWARE CONFERENCE 2015
March 23-27, 2015
Sawtooth Software will hold its 2015 software conference on March 23-27 at the Universal Orlando Resort in Orlando, Florida.

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Related Discussion Topics

Surveying Brand Managers
07/04/2010 by Steven Reese
Laddering wrt FGs
12/10/2007 by William Bailey
Laddering technique
12/08/2007 by Thavira Sayupatham

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