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Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.

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Related Articles

There are 414 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Topline Digest | November 24, 2014
Marketing research and insights news and information. This issue's keywords: shopper insights; social media; brand identity; mobile marketing
Conducting an effective customer satisfaction program
Customer satisfaction surveys need not be overlong. Rather, targeted, well-organized satisfaction research programs can be tailored to get companies the answers they need.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
By the Numbers: For better insights from text analytics, elicit better comments
How to tweak your question-writing to draw richer responses.
Three ways to add social methods to your research
The author discusses three ways in which market researchers can consider adding social methods to their range of research tools today: improving sample; encouraging organic conversation; and listening.

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 14-17, 2015
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego.
14TH ANNUAL TEXT ANALYTICS SUMMIT EAST 2015
June 15-16, 2015
The 14th Annual Text Analytics Summit East conference will be held on June 15-16 at the New York Hotel, New York.

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Related Discussion Topics

Surveying Brand Managers
07/04/2010 by Steven Reese
Laddering wrt FGs
12/10/2007 by William Bailey
Laddering technique
12/08/2007 by Thavira Sayupatham

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