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Brand and Image Market Research

We've grouped together all the information our site contains on brand research, branding and image marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific image or brand-related category below.

Tags: | Brand Equity | Brand Identity | Brand Loyalty Studies | Brand Positioning Studies 
| Brand Share Studies| Brand / Image Development | Brand / Image Tracking 
| Conjoint Analysis / Trade-Off Analysis | Corporate Image Studies| Discrete Choice Modeling 
Gamification | Image Studies | Name Research | Repositioning Studies | Social Media Mining
| Software-Conjoint Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
A positive take on negative advertising
Done right, a negative ad can actually have a positive impact on brand perceptions. The author offers tips on how to craft and structure a negative ad so that viewers come away with the desired reaction.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings

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Related Articles

There are 367 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
In Case You Missed It... November 2012
News and notes on marketing and research: Trading up brands; Volvo's crowdsourcing campaign
Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.
Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.
13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.

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