Business And Product Development Research

We've grouped together all the information our site contains on business and product development market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2010: News and notes on marketing research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
Research shows the power of telling a good story when creating advertising aimed at kids: Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.
Using creative packaging to encourage kid-brand engagement: Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship: Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

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There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting emotional: A product can be a functional performance “superstar” but still lack the right emotional messaging, as the project profiled in this article found. Emotional mapping of individual brands helped the client understand how customers perceived the product’s marketplace.
Alternative qualitative approaches in new product research: So much has been written concerning the “actionable limitations” of focus groups that it’s not surprising to hear some researchers groaning for forthright guidance when exploring new products and concepts. This article addresses how a “fresh” look at new product exploration opens the door to a host of alternative research methodologies. The discussion includes an example of how continuous improvement in the workplace can be addressed using similar non-traditional qualitative research tools.
The product management/marketing research partnership: This article highlights methods of developing a working partnership between brand management and marketing research.
Competitive strategy: The theory of business strategy stems from the need of managers to be able to counter the effects of external market forces. Without the tools needed to support it, firms may fall back on crisis management in reaction to unforeseen market forces. This article discusses competitive strategy, including discrete choice modeling.
Wendy's research serves up The Big Classic: For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
New product research: Marketing research focused on evaluating product design, package design, product usage, and consumer acceptance of new products.

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Related Associations

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Related Events

FUSE: RECLAIM THE FUTURE: April 14-16, 2010; IIR will hold a conference focused on design and culture and brand identity and packaging on April 14-16 at the Trump International Hotel and Tower in Chicago.
PROOF: LEAD THE WAY: April 14-15, 2010; IIR will hold an event focused on package design on April 14-15 at the Trump International Hotel and Tower in Chicago.

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