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Business And Product Development Research

We've grouped together all the information our site contains on business and product development market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific development-related research category below.

Tags: | Acquisition/Divestiture Studies | Brand/Image Development | Business Plan Development 
| Concept DevelopmentCrowdsourcing | Market Feasibility Studies | Market Opportunity Studies
| Name Research | New Product Research | New Venture Analysis | Package Development Research 
| Promotion Dev./Evaluation Studies | Site Selection Analysis| Test-Market Research 
| Test-Market Simulation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
A positive take on negative advertising
Done right, a negative ad can actually have a positive impact on brand perceptions. The author offers tips on how to craft and structure a negative ad so that viewers come away with the desired reaction.

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Related Articles

There are 273 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How images work to brand a quick-service restaurant
Quick-service restaurants must communicate three important ideas with their marketing and advertising, showing that they offer good-tasting food, good value and an enjoyable place to eat. This article explores the role of "place" in a restaurant and shows examples of 2008 TV spots that communicated "place," good-tasting food and good value.
Innovation research: Stay centered with these three principles
Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Using metaphors in focus groups can help tap consumer creativity
Consumer creativity is important when determining the positioning of a new product, but getting focus group participants to be creative isn’t easy. This article discusses how to use metaphors in focus groups to help tap consumer creativity.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Lessons learned from creating an MROC for Millennials
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

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Related Glossary Terms

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Related Events

WEBINAR: HOW KRAFT"S CONSUMER INSIGHTS AND STRATEGY TEAM IS WORKING FASTER AND MORE EFFICIENTLY WITHOUT SACRIFICING QUALITY
October 16 at 1:00 p.m. CDT, 2014
GutCheck will host a complimentary one-hour Webinar, themed 'How Kraft's consumer insights and strategy team is working faster and more efficiently without sacrificing quality,'' on October 16 at 1:00 p.m. CDT.
ETAIL CANADA
May 11-13, 2015
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 11-13 at the Hyatt Regency Toronto in Toronto.

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