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Business And Product Development Research

We've grouped together all the information our site contains on business and product development market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific development-related research category below.

Tags: | Acquisition/Divestiture Studies | Brand/Image Development | Business Plan Development 
| Concept DevelopmentCrowdsourcing | Market Feasibility Studies | Market Opportunity Studies
| Name Research | New Product Research | New Venture Analysis | Package Development Research 
| Promotion Dev./Evaluation Studies | Site Selection Analysis| Test-Market Research 
| Test-Market Simulation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
A positive take on negative advertising
Done right, a negative ad can actually have a positive impact on brand perceptions. The author offers tips on how to craft and structure a negative ad so that viewers come away with the desired reaction.

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Related Articles

There are 273 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
Want better product ideas? Try smart incentives
The article argues for the use of smart incentives, which reward respondents for coming up with the best ideas.
How to get brand equity studies off the ground
To keep your brand equity study from becoming unwieldy, you must enter the process with a well-defined set of information goals and parameters. The author outlines a process for determining your data needs.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI
Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Ad research and the element of emotional surprise - the tale of Susan Boyle
The overnight success of Susan Boyle may provide insight into what marketers and advertisers can do to promote emotional engagement with a brand. The author dissects Susan Boyle's television performance to determine the point where her "brand" began.

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Related Glossary Terms

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