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Business And Product Development Research

We've grouped together all the information our site contains on business and product development market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific development-related research category below.

Tags: | Acquisition/Divestiture Studies | Brand/Image Development | Business Plan Development 
| Concept DevelopmentCrowdsourcing | Market Feasibility Studies | Market Opportunity Studies
| Name Research | New Product Research | New Venture Analysis | Package Development Research 
| Promotion Dev./Evaluation Studies | Site Selection Analysis| Test-Market Research 
| Test-Market Simulation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

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Related Articles

There are 280 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The cocooned consumer: How brands can inspire confidence in timid times
Bold confidence has been replaced with caution and consumers guarding themselves against potential hardships. The author discusses a new phenomenon in consumerism - cocooning - and offers tips on how brands can overcome wary customer.
Considerations when employing a market research online community
The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
Using tachistoscope, semantic differential and preference tests in package design assessment
Taken from the book Handbook of Package Design Research, this article discusses a research methodology that measures consumer response to test package/label designs in terms of three decision criteria: impact, imagery, and preference.
Product placement research moves into the 21st century
An overview of the various methods of placing products with consumers for the purposes of testing, including a look at the current state of what’s possible in terms of product placement for online testing. A number of researchers weigh in with their experiences with the various methods.
Tektronix uses research to create key customer metrics and drive marketing and sales strategies
Test and measurement firm Tektronix conducts research with its customers to obtain an advocacy score as well as to measure satisfaction.

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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Related Discussion Topics

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09/04/2013 by Phil Montoya
Business Development
06/06/2013 by Ray Osborne
Web scrubbing
06/06/2013 by Ray Osborne
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09/18/2009 by Miles Pongrass
Web scrubbing = Social Media Mining
09/18/2009 by Dan Quirk

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Related Job Postings

Account Executive / Sales
San Diego, California
Analyst Healthcare
New York City, New York
Business Development Manager
Client Service Specialist
Atlanta, Georgia
Consultant, Quantitative Research
New York City, New York

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