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Business And Product Development Research

We've grouped together all the information our site contains on business and product development market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific development-related research category below.

Tags: | Acquisition/Divestiture Studies | Brand/Image Development | Business Plan Development 
| Concept DevelopmentCrowdsourcing | Market Feasibility Studies | Market Opportunity Studies
| Name Research | New Product Research | New Venture Analysis | Package Development Research 
| Promotion Dev./Evaluation Studies | Site Selection Analysis| Test-Market Research 
| Test-Market Simulation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.

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Related Articles

There are 288 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How StorageTek built its B2B satisfaction and loyalty research program
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Insights into name research
There are many considerations when choosing a product or service name, everything from how a name will translate internationally to associations the name may conjure in the minds of consumers. A comprehensive approach is required, and the author explores each of the steps required.

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Related Glossary Terms

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.
2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

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