Business-To-Business Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

Pitney Bowes places a premium on soliciting and acting on customer feedback

Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

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Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

McGraw-Hill shows it's the place to get market information

McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.

Five myths about business-to-business telephone samples

Business-to-business research is valuable and necessary. Growth in this area has led research organizations to enter unfamiliar territory and resulted in myths and misconceptions about sampling aspects of business-to-business research. This article discusses five myths of business-to-business telephone sampling, examines the reality and explains what is needed for successful research.

An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market

Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.

Developing Affinity

Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Acquisition/Divestiture Studies
• Attitude/Usage Studies
• Business-To-Business Research
• Business-To-Business Research Consultation
• Distributor Research
• Executive Interviewing
• Industrial Research
• Repositioning Studies

Industries

• Business-To-Business

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Related Suppliers: Moderators

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• Business-To-Business

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