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Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Acquisition and Divestiture Studies | Attitude and Usage Studies | Business-To-Business 
| Business-To-Business Research | Business-To-Business Research Consultation | Distributor Research
| Executive Interviewing | Industrial Research | Repositioning Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Tips for effectively navigating the front end of B2B innovation
The author provides steps researchers can take to effectively navigate B2B innovation assignments.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots

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Related Articles

There are 190 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting started with B2B social media marketing
This article addresses seven questions B2B companies should consider when branching out into social media marketing.
Queue Bits
Marketing research and insights news and information. This issue's keywords: wealth; Facebook data; social media; marketing executives; digital addictions; data security
Pitney Bowes uses customer touchpoint management to deliver targeted and relevant service
Many companies measure customer satisfaction but few of them stop to ask customers an important question: "What is the experience you want from us?" Pitney Bowes used research to find out what its customers wanted and changed a number of internal practices to better align with customer needs.
Overcoming the hurdles
When recruiting for business-to-business research, the researcher encounters number of barriers, from secretaries to voice mail. The author explains how to cope with these problems and offers advice on how to conduct the interview once the respondent has been successfully recruited.
Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

Related Discussion Topics

Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction?
09/14/2010 by John Coldwell
Effect of testimonials on purchasing?
05/07/2010 by Paul Gurwitz
Business Calls
04/28/2009 by Bruce Young
Cold calling businesses to participate in market research
04/27/2009 by Karly Szczepkowski
Good Luck
01/04/2008 by David J. Mangen

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