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Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Acquisition and Divestiture Studies | Attitude and Usage Studies | Business-To-Business 
| Business-To-Business Research | Business-To-Business Research Consultation | Distributor Research
| Executive Interviewing | Industrial Research | Repositioning Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: wealth; Facebook data; social media; marketing executives; digital addictions; data security
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.

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Related Articles

There are 184 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research conference season tips: What is your body language telling new acquaintances?
Body language is an important part of communication, and researchers should be mindful of the message they're sending. This article provides the basic dos and don'ts of body language when interacting with business associates.
User input shapes innovative office furniture system
Office furniture maker Bretford used research with architects, interior designers and facility managers to create its new Liquid Power line of office furniture. Aiming at high-tech companies, the company and its design company partner sought to develop an office furniture system that could easily adapt to demand for electrical outlets and quickly changing personnel needs.
The critical link between satisfaction, loyalty and problem management
Avoiding problems and proactively resolving them when they do occur can have a tremendously positive effect on customer satisfaction.
Using the Delphi investigative paradigm for market forecasting
The Delphi technique, which involves conducting in-depth interviews with experts in an industry or market, can be used to create accurate market forecasts.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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Related Suppliers: Moderators

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Related Events

ETAIL CANADA
May 11-13, 2015
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 11-13 at the Hyatt Regency Toronto in Toronto.
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

Related Discussion Topics

Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction?
09/14/2010 by John Coldwell
Effect of testimonials on purchasing?
05/07/2010 by Paul Gurwitz
Business Calls
04/28/2009 by Bruce Young
Cold calling businesses to participate in market research
04/27/2009 by Karly Szczepkowski
Good Luck
01/04/2008 by David J. Mangen

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