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Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Acquisition and Divestiture Studies | Attitude and Usage Studies | Business-To-Business 
| Business-To-Business Research | Business-To-Business Research Consultation | Distributor Research
| Executive Interviewing | Industrial Research | Repositioning Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Articles

There are 181 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to achieve customer development that leads to loyalty and profitability
For companies to be successful in the Information Age, they must move toward an integrated customer development approach that combines customer lifecycle marketing and comprehensive customer development processes. This article discusses customer lifecycle marketing as a means to unlocking the profit potential of a company’s customer base.
When, why and how to do them - and what can go wrong
Research companies must perform client briefings during a project but, as the author argues, the timing of the briefings, as well as the topics and information discussed during them, can have profound impacts on the project at hand and on the vendor/client relationship.
The ups and downs of gathering business intelligence in China
Shanghai-based researcher Laura Mitchelson draws from her own experiences interviewing Chinese businesspeople to show readers the ins and outs of conducting business-to-business research in a vast and fast-paced country.
Reader survey helps new magazine keep up with changes in the recording industry
To identify audience interest and needs for EQ, a music recording publication, researchers mailed a survey to potential readers. The study inventoried advertisements in industry publications to estimate the potential market share and it employed informal interviews with industry contacts to ascertain the market potential. The researchers also tested potential titles by asking regional and national distributors to respond to dummy magazine covers.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.
ETAIL CANADA
May 11-13, 2015
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 11-13 at the Hyatt Regency Toronto in Toronto.

Related Discussion Topics

Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction?
09/14/2010 by John Coldwell
Effect of testimonials on purchasing?
05/07/2010 by Paul Gurwitz
Business Calls
04/28/2009 by Bruce Young
Cold calling businesses to participate in market research
04/27/2009 by Karly Szczepkowski
Good Luck
01/04/2008 by David J. Mangen

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