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Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Acquisition and Divestiture Studies | Attitude and Usage Studies | Business-To-Business 
| Business-To-Business Research | Business-To-Business Research Consultation | Distributor Research
| Executive Interviewing | Industrial Research | Repositioning Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Articles

There are 179 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to transform market research from vulnerable to valuable
The authors draw from in-depth interviews with top researchers to provide concrete steps that MR departments can take to raise their internal profile.
Gaining strategic business advantage through customer value measurement
Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Is e-mail the 'guerrilla app' for business-to-business research
E-mail is thought to be a “killer app” because it is cool, easy, cheap, fast and effective. This article discusses e-mail as a “guerilla app,” addressing its pitfalls.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
From the Publisher May 1988: Focus groups for business-to-business research
Tom Quirk recounts his experience conducting B2B focus groups for new product research and attributes the project's success to careful recruiting and modertating.

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Related Suppliers: Moderators

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Related Events

ETAIL CANADA
May 5-7, 2014
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 5-7 at the Hyatt Regency Toronto in Toronto.

Related Discussion Topics

Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction?
09/14/2010 by John Coldwell
Effect of testimonials on purchasing?
05/07/2010 by Paul Gurwitz
Business Calls
04/28/2009 by Bruce Young
Cold calling businesses to participate in market research
04/27/2009 by Karly Szczepkowski
Good Luck
01/04/2008 by David J. Mangen

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