Business-To-Business Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

In Case You Missed It... June 2013

News and notes on marketing and research: B2B marketers rate themselves; consumers fickle about social media monitoring

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

How to introduce customer experience management into your firm

For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.

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Related Articles

There are 172 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Giving business a lift

Waltco Truck Equipment used surveys and in-depth telephone interviews to guide product tweaking, position, pricing and promotions.

Guidelines to cooperation

Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.

Get their stamp of approval

Many companies measure customer satisfaction but few of them stop to ask customers an important question: "What is the experience you want from us?" Pitney Bowes used research to find out what its customers wanted and changed a number of internal practices to better align with customer needs.

Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs

While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.

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