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Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Acquisition and Divestiture Studies | Attitude and Usage Studies | Business-To-Business 
| Business-To-Business Research | Business-To-Business Research Consultation | Distributor Research
| Executive Interviewing | Industrial Research | Repositioning Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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Related Articles

There are 183 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Pitney Bowes personalizes its business-to-business research
Pitney Bowes, a supplier of shipping and mailing equipment, surveys thousands of customers every six months in order to remain competitive in the worldwide marketplace.
The ups and downs of gathering business intelligence in China
Shanghai-based researcher Laura Mitchelson draws from her own experiences interviewing Chinese businesspeople to show readers the ins and outs of conducting business-to-business research in a vast and fast-paced country.
Five myths about business-to-business telephone samples
Business-to-business research is valuable and necessary. Growth in this area has led research organizations to enter unfamiliar territory and resulted in myths and misconceptions about sampling aspects of business-to-business research. This article discusses five myths of business-to-business telephone sampling, examines the reality and explains what is needed for successful research.
Effective B2B market analysis integrates the research process with the business view
Every business faces the core marketing challenge of how to drive sales to meet corporate financial goals through successful development and delivery of offerings to the market. For business-to-business marketers, it is especially critical to link research findings to business realities. This article details six tools and seven steps of a systematic integrative process to assure the usability of marketing research. The article includes a discussion of a business case to illustrate the process.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction?
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Business Calls
04/28/2009 by Bruce Young
Cold calling businesses to participate in market research
04/27/2009 by Karly Szczepkowski
Good Luck
01/04/2008 by David J. Mangen

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