Competitive Intelligence Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

A report on the Confirmit Market Research Software Survey

Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

In Case You Missed It... June 2013

News and notes on marketing and research: B2B marketers rate themselves; consumers fickle about social media monitoring

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

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Related Articles

There are 167 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?

In part one of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

In Case You Missed It... January 2009

News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser

In Case You Missed It... November 2009

News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women

Association creates new standards for mystery shopping industry

Though mystery shopping has been used for more than 40 years, only recently did the industry band together and form a trade association, the Mystery Shopping Providers Association (MSPA). The MSPA addresses problems created by misleading advertising, private investigator licensing, has global scope and holds an annual conference.

Proper use of a mystery shopper report

Usually a service firm will at some time need to hire a mystery shopper or guest services evaluator. This article describes how evaluators do their work and what should be included in their reports. The author stresses that a mystery shopping report not be used as the sole indicator of personnel problems, but as a steppingstone for further research to develop management and staff and to prevent or correct problems.

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Specialties

• Competitive Intelligence
• Competitor Analysis Evaluation
• Competitor Customer Research
• Market/Category Evaluations
• Mystery Shopping
• Product/Sample Pick-Up
• Text Analytics

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