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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific competitive intelligence category below.

Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market

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Related Articles

There are 217 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping: uses and abuses
This article presents advantages and disadvantages to using mystery shopping as a consumer research tool. The author also discusses an alternative strategy, post-transaction sampling, which focuses more directly on a customer’s experience and perceptions rather than a paid shopper’s.
Thoughts on retrieving information from open-ended questions
The author argues that marrying two approaches to analyzing textual data - statistical and semantic - can yield more insights and build confidence in the findings.
In Case You Missed It... March 2010
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Getting started with B2B social media marketing
This article addresses seven questions B2B companies should consider when branching out into social media marketing.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic

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Related Suppliers: Research Companies from the SourceBook

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Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
April 17, 2015
The Mystery Shopping Providers Association will hold its annual Europe conference on April 17 in Budapest, Hungary.
2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

View more Related Events...

Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

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