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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific competitive intelligence category below.

Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.

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Related Articles

There are 221 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Marketing research within the financial services sector
To keep pace with market and societal shifts and changes, the financial services industry has had to use a variety of marketing research approaches, including emotional measurement and social media, to understand consumers’ relationship with their money.
Taking the mystery out of mystery shopping
Mystery shopping is a popular tool for evaluating the shopping/buying process. This article discusses mystery shopping, including why the method is used, who does the shopping, cost, what makes the method effective and the future of mystery shopping.
Qualitatively Speaking: Cross-cultural insights enrich the researcher as much as the research
Qualitative projects in disparate cultures can often inform unrelated projects, the author explains, by bringing contrasts into sharp relief and enhancing a researcher’s global awareness.
Market simulation software becomes smarter all the time
Difficulty comes when market simulation software is used to try to find an optimum product (where optimum refers to maximizing the market share, revenue, or profit that the product attains) or optimize an entire product line. This article discusses how the problem can be addressed through linear programming and algorithms.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 14-17, 2015
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego.
14TH ANNUAL TEXT ANALYTICS SUMMIT EAST 2015
June 15-16, 2015
The 14th Annual Text Analytics Summit East conference will be held on June 15-16 at the New York Hotel, New York.

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Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

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