Competitive Intelligence Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

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Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Improve the customer experience

The author lists five issues to consider when developing and deploying a mystery shopping program and provides steps to take in order to secure consistent, worthwhile data.

Mystery shopping 101

In practice for decades, mystery shopping has been gaining in popularity. This article discusses the basics of mystery shopping.

Beyond mere measurement

Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.

Market intelligence versus marketing research

The article puts forth a scheme for organizing a company’s market intelligence systems and processes.

The importance of a pretest in mystery shopping

Once approved to conduct a mystery shopping program, a client may wish to do so immediately. While it would be easy to throw the program out to the field, doing so would not be in anyone’s best interest. This article discusses pretests, including their importance and how to conduct them.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Competitive Intelligence
• Competitor Analysis Evaluation
• Competitor Customer Research
• Market/Category Evaluations
• Mystery Shopping
• Product/Sample Pick-Up
• Text Analytics

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