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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific competitive intelligence category below.

Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Queue Bits: Consumers will pay a premium for innovation
Marketing research and insights news and information. This issue's keywords: innovation; Pinterest; newspaper circulation revenues; B2C social media; Asian-Americans
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers

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Related Articles

There are 226 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A new paradigm for marketing accountability
The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.
How to get the most from your mystery shopping provider
Mystery shopping is being used more than ever before, in the United States and abroad. This article discusses two factors critical to a mystery shopping program’s success: choosing a suitable provider and laying the right foundation in the setup stage.
The importance of a pretest in mystery shopping
Once approved to conduct a mystery shopping program, a client may wish to do so immediately. While it would be easy to throw the program out to the field, doing so would not be in anyone’s best interest. This article discusses pretests, including their importance and how to conduct them.
Software Review: Semeon
Tim Macer finds a lot to like in this MR-specific tool for analyzing social media data.
Comprehensive study uses research to do Sigmund a solid
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.
LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.

Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

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