Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific competitive intelligence category below.

Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Super Bowl ad study shows power of social media’s multiplier effect
Social media is providing new ways for paid messages to be discussed and discovered. The author unpacks an annual Super Bowl advertising study, sharing how social media is able to enhance paid ad investments.
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic

See more articles on this topic

Related Articles

There are 213 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping strategies for the financial services industry
How do banks increase sales and enhance relationships in the current erratic, untrusting markets? In light of the tough market, financial institutions are reevaluating their sales and service strategies. More and more financial institutions are using shop studies to monitor how current and potential customers perceive them. This article discusses important steps to consider in initiating a program in the financial services industry.
Putting a positive spin on mystery shopping
Mystery shopping can only effect change in an organization if the whole company gets on board. Management must support the process, believe the report and take action on the results, while frontline employees need to see the big picture and their role in it. This article discusses how to get different levels of employees to buy in to mystery shopping.
By the Numbers: Conducting research in an extraordinary economic climate
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.
Association creates new standards for mystery shopping industry
Though mystery shopping has been used for more than 40 years, only recently did the industry band together and form a trade association, the Mystery Shopping Providers Association (MSPA). The MSPA addresses problems created by misleading advertising, private investigator licensing, has global scope and holds an annual conference.
Measuring the health of an online community
Companies that create an online community without also considering ways to gauge how well the community fulfills its members’ needs risk wasting money and - potentially worse - damaging their brand.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

MRS ANNUAL CONFERENCE: IMPACT 2015
March 17-18, 2015
The Market Research Society will hold its annual conference, themed 'Impact 2015 - Understanding Customer Behavior in a World of Change' on March 17-18 in London.
QRC I3 QUALITATIVE RESEARCH CONFERENCE
March 26-27, 2015
The Qualitative Research Division of Canada’s Marketing Research and Intelligence Association will hold its conference on March 26-27 at the Hotel Novotel, Toronto.

View more Related Events...

Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

Related Job Postings

Business Development Director
Washington, District Of Columbia
Business Development Director - Education Division
Washington, District Of Columbia
Business Development Executive
Stamford, Connecticut
Category Manager
Austin, Texas
Category Manager
San Antonio, Texas

View more related job openings