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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific competitive intelligence category below.

Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.
Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
By the Numbers: For better insights from text analytics, elicit better comments
How to tweak your question-writing to draw richer responses.
Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

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Related Articles

There are 227 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping: uses and abuses
This article presents advantages and disadvantages to using mystery shopping as a consumer research tool. The author also discusses an alternative strategy, post-transaction sampling, which focuses more directly on a customer’s experience and perceptions rather than a paid shopper’s.
Evaluating customer service over the telephone
Shopper studies usually involve in-person visits. However, when a prospective customer is looking for a new bank, or an auto parts store at which to buy an accessory, or even a restaurant at which to dine that evening, the decision is often made from the telephone conversation. This article explores potential applications of telephone shopper studies to provide information about this aspect of service.
Mail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction efforts
People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.
Research with drug store shoppers shapes advertising for Standard Drug
Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.
Surviving the competitive warfare
This article recommends several steps to identify the position of a company and its products as well as competitors in the marketplace and to evaluate the relative consumer importance placed on all key product or service attributes. A complete analysis involves factor analysis, multiple regression analysis and perceptual mapping.

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Related Events

FALL CONFERENCE
September 9-11, 2015
MRA Great Lakes Chapter will hold its Fall Conference on September 9-11 at the Hyatt Regency Hotel in Cincinnati.
MARKET RESEARCH IN THE MOBILE WORLD EUROPE
September 15-17, 2015
The Merlien Institute will hold its Market Research in the Mobile World Europe conference, themed 'The Internet of Things,' on September 15-17 in London.

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Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

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