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Concept Marketing Research

We've grouped together all the information our site contains on concept research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Concept Development | Concept Optimization | Concept Research | Concept Testing
| Technology Commercialization

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

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Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Does your concept have what it takes to hit its target?
Innovation may seem like a daunting undertaking, with few signposts to guide the trailblazers of new ideas. However, there is a roadmap that can assist innovators along an effective concept development path and improve the odds of success.
Blueprints to successful concept development
The second of a two-part series on successful concept development, this article explains the tactical process and specific qualitative and quantitative tools for evaluating and enhancing concepts that lead to products consumers will love.
How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.
The importance of data quality in advertising decision-making
In these harsh economic times, advertisers must put an emphasis on quality, both in terms of seeking to obtain high-quality data and also in making sure that the ad research they conduct adheres to high quality standards. The article outlines one research company’s multi-step guidelines for conducting quality-focused ad research.
Add some strategy to your concept evaluation process
Assessing the prospects of a new product concept takes more than a cookie-cutter approach. Each concept requires its own set of strategies for how it will be presented to consumers in testing and a careful analysis of how the new idea fits corporate and brand objectives.

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Related Discussion Topics

concept testing Van West vs. Conjoint
01/13/2010 by Bob Beaulaurier
Brand and Price Experiment with discrete choice Analysis
10/09/2009 by Ian L. Straus
Concept Testing
10/05/2009 by Theresa B. Ditton
Brand and Price Experiment with discrete choice Analysis
10/06/2007 by Sarah Schwemin
VW Pricing
05/22/2007 by Robert Beaulaurier

View More

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Account Manager - Consumer Quantitative
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Los Angeles, California
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