Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Concept Marketing Research

We've grouped together all the information our site contains on concept research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Concept Development | Concept Optimization | Concept Research | Concept Testing
| Technology Commercialization

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

See more articles on this topic

Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

GTE tracks business customer approval with BCGS
Customers don’t always let businesses know they are dissatisfied. GTE implemented two survey programs, using both quantitative and qualitative research to track customer satisfaction levels on an on-going basis.
A qualitative approach to consumer-based concept development
A method for building concept statements with consumers to get at what is truly important to them is outlined. Words or phrases are written on cards and shown to respondents, who sort them based on relevance, appeal and similarity. The underlying emotional reasons for the sort can be probed, leading to insights into consumer motivation that might not otherwise be apparent.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Suggestions on refocusing innovation
For single-product companies considering moving away from a single-product strategy, there is a challenge for how to do so without killing the brand that has given so much over the years. By way of example, this article provides suggestions on refocusing innovation.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

Related Discussion Topics

concept testing Van West vs. Conjoint
01/13/2010 by Bob Beaulaurier
Brand and Price Experiment with discrete choice Analysis
10/09/2009 by Ian L. Straus
Concept Testing
10/05/2009 by Theresa B. Ditton
Brand and Price Experiment with discrete choice Analysis
10/06/2007 by Sarah Schwemin
VW Pricing
05/22/2007 by Robert Beaulaurier

View More

Related Job Postings

Analyst, Quantitative Research
New York City, New York
Analyst, Quantitative Research
Los Angeles, California
Associate Director, Quantitative Research
New York City, New York
Associate Director, Quantitative Research
Los Angeles, California
Associate Product Manager - Clinical Services
Dallas/Fort Worth, Texas

View more related job openings

Jobs Quick Search

Click below to go directly to job postings in the corresponding category. Later, you can refine your search further.
 
Market Research Jobs
in USA and Canada
 
Market Research Job Openings in
US and Canadian Cities
Market Research Job Openings
in Other Countries 
  AB
AK
AL
AR
AZ
BC
CA
CO
CT
DE
FL
GA
HI
IA
ID
IL
IN
KS
KY
LA
MA
MB
MD
ME
MI
MN
MO
MS
MT
NB
NC
ND
NE
NF
NH
NJ
NM
NS
NV
NY
OH
OK
ON
OR
PA
PEI
QC
RI
SC
SD
SK
TN
TX
UT
VA
VT
WA
WI
WV
WY
   Atlanta
Baltimore
Boston
Cincinnati
Chicago
Cleveland
Dallas
Denver
Detroit
Houston
Kansas City
Los Angeles
Miami
Minneapolis
New York City
 
Orange County
Orlando
Philadelphia
Pittsburgh
Phoenix
Sacramento
St. Louis
San Diego
San Francisco
San Juan, PR
Seattle
Tampa
Toronto
Vancouver
Washington, DC
   Australia
Austria
Belgium
Brazil
China
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
India
Ireland
Israel
Italy
Japan
Mexico
Norway
Netherlands
Poland
Portugal
Russia
South Africa
South Korea
Spain
Sweden
Switzerland
Turkey
United Kingdom

    Use the Advanced Search above to locate job openings in additional cities and countries and to combine multiple search criteria 
 
Market Research Jobs by Job Function
Market Research Jobs by Company Type
 
  Company Officer (CEO, President, Sr. V.P.)
Research Sales/Client Services
Research/Project Director
Research Assistant
Field Director
Facility Manager
Moderator
Programmer/IT
Research Analyst
Statistician
Other Marketing Research Positions
   Jobs at Market Research Companies
Market Research Jobs on the Client Side


Market Research Jobs With the Following Salary Ranges (US Dollars)
Under $30,000
$30,000 to $50,000
$50,000 to $70,000
$70,000 to $90,000
$90,000 to $110,000
Over $110,000
Other or Not Specified

 

    Use the Advanced Search above to locate job openings in additional categories and to combine multiple search criteria