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Concept Marketing Research

We've grouped together all the information our site contains on concept research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Concept Development | Concept Optimization | Concept Research | Concept Testing
| Technology Commercialization

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

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Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The importance of data quality in advertising decision-making
In these harsh economic times, advertisers must put an emphasis on quality, both in terms of seeking to obtain high-quality data and also in making sure that the ad research they conduct adheres to high quality standards. The article outlines one research company’s multi-step guidelines for conducting quality-focused ad research.
Why Web-assisted TDIs are a cost-effective qualitative methodology
The author explores the pros and cons of Web-assisted tele-depth interviews, suggests usage examples and offers a host of best practices to get the most from the technique.
Tips on testing branding concepts, product names, slogans and ad copy
Twelve steps in the development of product names, brand concepts and ad copy are explored, from testing a control to tolerating respondents who nit-pick.
Testing product innovations: a case history
Without disclosing the exact nature of the innovation to respondents, General Electric used multiple-part independent research to determine the viability of product innovation.
Using research to avoid the pitfalls of concept development
The author discusses the importance of strong concept-writing and offers guidance on how to avoid seven common blunders of concept development.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

WEBINAR: HOW CLOROX"S EMERGING BRANDS TEAM LEVERAGED AGILE MARKET RESEARCH TO GAIN A NEW LEVEL OF SPEED AND CONFIDENCE
November 18 at 1:00 p.m. CDT, 2014
GutCheck will host a complimentary one-hour Webinar, themed 'How Clorox's emerging brands team leveraged agile market research to gain a new level of speed and confidence,'' on November 18 at 1:00 p.m. CDT.
The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

concept testing Van West vs. Conjoint
01/13/2010 by Bob Beaulaurier
Brand and Price Experiment with discrete choice Analysis
10/09/2009 by Ian L. Straus
Concept Testing
10/05/2009 by Theresa B. Ditton
Brand and Price Experiment with discrete choice Analysis
10/06/2007 by Sarah Schwemin
VW Pricing
05/22/2007 by Robert Beaulaurier

View More

Related Job Postings

Account Manager - Consumer Quantitative
New York City, New York
Analyst, Quantitative Research
New York City, New York
Analyst, Quantitative Research
Los Angeles, California
Associate Director, Quantitative Research
New York City, New York
Associate Director, Quantitative Research
Los Angeles, California

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