The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Concept testing
The process of testing approaches, positioning statements or creative presentations with the target audience before a new product or ad is developed further.
IIR will hold a conference focused on design and culture and brand identity and packaging on April 14-16 at the Trump International Hotel and Tower in Chicago.
Infosurv will host a Webinar, themed 'Tapping 'The Wisdom of the Crowds' to Predict the Future: Prediction Markets for Concept Testing,' on May 6 at 1 p.m. EDT.