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Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific consumer-related research category below.

Tags: | Attitude and Usage Studies | Consumer Durables | Consumer Research 
| Consumer Research Consultation | Consumer Services | Consumers | Discrete Choice Modeling 
| Ethnographic ResearchFacial Coding | Gamification | Market Segmentation Studies
| Omnibus Surveys-Consumers | Word-of-Mouth Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.

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Related Articles

There are 450 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Marketing to the new generation of techno kids
Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class
Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.
Qualitatively Speaking: Ethnographers should inform, not lecture
To make their work relevant to the marketers who commission their services, ethnographers should resist the urge to fill their presentations of results with discussions of anthropological theory. Rather, they should concentrate on clearly communicating the most relevant, valuable findings.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

NEXT GENERATION RETAIL SUMMIT 2014
May 6-8, 2014
The Next Generation Retail Summit 2014 will be held on May 6-8, at The Barton Creek Resort in Austin, Texas. For more information visit http://www.ngretailsummitus.com/.
ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.

View more Related Events...

Related Discussion Topics

Indexing GAP
07/26/2011 by Felipe B. Fehse
role of generational cohort analysis in understanding purchasing behavior
09/14/2009 by Ian L. Straus
Me Too
09/01/2009 by William Bailey
role of generational cohort analysis in understanding purchasing behavior
08/29/2009 by Gul na Ahmad
GAP Analysis
04/07/2009 by William Bailey

View More

Related Job Postings

Account Director, Custom Market Research
Boston, Massachusetts
Account Executive, Market Research - East Region
Boston, Massachusetts
Account Manager
Hartford, Connecticut
Analyst, Qualitative Research
Los Angeles, California
Analyst, Quantitative Research
New York City, New York

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