Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
2009 shakes up America's favorite movie stars: America's top 10 favorite actors include some who have stood the test of time and some who are hot right now - especially as defined by the Hollywood Foreign Press.

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There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Getting the most from your paired preference testing: Blinded product—paired—preference testing is a common marketing research technique. Using an example, this article addresses how to best conduct paired product preference testing to avoid ambiguous results, which includes repeating the pair testing with respondents and conducting a binomial test statistically.
What's all the fuss about?: With ethnography showing up all over the place as a “new” market research tool, one must wonder about its merits. This article examines where ethnography came from, what it is and what it might be able to do for branding and marketing efforts.
Getting a clearer picture: While the gay market has long been seen as one with massive buying power, this article argues that gauging the market’s size is difficult and that buying power is sometimes difficult to quantify.
Single-item attitude measures: The biggest rip-off in survey research: Organizations are increasingly conducting attitude research. This article discusses attitude assessment, focusing on why single-item attitude research is a bad choice.
Loosening the wheels of innovation: Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Consumer research: Study that yields information about the motives and needs of different classes of product users, buyers or decision makers.

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Related Associations

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Related Events

REINVENTING CPG AND RETAIL SUMMIT: March 22-24, 2010; IRI will hold its annual summit, themed 'Reinventing CPG and Retail,' on March 22-24 at the J.W. Marriott San Antonio Hill Country in San Antonio.
SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.

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