Consumer Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

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Related Articles

There are 400 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five low-tech qualitative methods to uncover latent emotions

The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

Data Use: A look inside the choice-modeling toolbox

An overview of five common choice models employed in marketing research.

The Top 10s in 2009 entertainment

The Nielsen Company documents the most successful products and people of 2009 entertainment.

With Boomers, the time is now

Profiles Boomers as consumers and offers four ways to segment this large and powerful group.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Attitude/Usage Studies
• Consumer Research
• Consumer Research Consultation
• Ethnographic Research
• Facial Coding
• Gamification
• Market Segmentation Studies
• Omnibus Surveys-Consumers
• Shopper Insights
• Word-of-Mouth Research

Industries

• Consumer Durables
• Consumer Services
• Consumers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Consumer Durables
• Consumer Services
• Consumers

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Consumers

Conduct a detailed search of the entire Panel directory.