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Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific consumer-related research category below.

Tags: | Attitude and Usage Studies | Consumer Durables | Consumer Research 
| Consumer Research Consultation | Consumer Services | Consumers | Discrete Choice Modeling 
| Ethnographic ResearchFacial Coding | Gamification | Market Segmentation Studies
| Omnibus Surveys-Consumers | Word-of-Mouth Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Conjoint goes mobile
SKIM's Gerard Loosschilder explores how conjoint and its many positive attributes can be successfully moved to the mobile environment.

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Related Articles

There are 476 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... October 2012
News and notes on marketing and research: Consumer forgiveness; bad logos
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies
This article discusses discrete satisfaction-gap profiling, including an example application of the procedure and disadvantages of the tool.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.
QUAL360 ASIA
October 1-2, 2014, 2014
Merlien will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

View more Related Events...

Related Discussion Topics

Indexing GAP
07/26/2011 by Felipe B. Fehse
role of generational cohort analysis in understanding purchasing behavior
09/14/2009 by Ian L. Straus
Me Too
09/01/2009 by William Bailey
role of generational cohort analysis in understanding purchasing behavior
08/29/2009 by Gul na Ahmad
GAP Analysis
04/07/2009 by William Bailey

View More

Related Job Postings

Account Executive / Sales
San Diego, California
Analyst, Quantitative Research
New York City, New York
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Associate Director, Quantitative Research
New York City, New York
Associate Director, Quantitative Research
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