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Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific consumer-related research category below.

Tags: | Attitude and Usage Studies | Consumer Durables | Consumer Research 
| Consumer Research Consultation | Consumer Services | Consumers | Discrete Choice Modeling 
| Ethnographic ResearchFacial Coding | Gamification | Market Segmentation Studies
| Omnibus Surveys-Consumers | Word-of-Mouth Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.

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Related Articles

There are 514 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: It was an eventful Event
A report on the 2004 IIR Market Research Event in San Francisco.
A Newsweek survey reveals the factors that drive compact truck
Newsweek surveyed buyers of the 38 compact truck models for 1989 that were available in late 1988 using an eight-page questionnaire to provide a database about buyers, their vehicles, and the purchase process they automotive industry can use as a tool to better serve future buyers. This article is a review of the key elements in the process of buying a product that becomes a major reflection of the owner’s personality—in this case, a truck.
Trade Talk: An Internet comfort zone?
As research companies and consumers grow more accustomed to the Internet, care must be taken by all parties to ensure online research remains viable and widely-accepted.
Trade Talk: For emerging-market consumers, low incomes don’t mean low standards
A Synovate survey of low-income consumers around the world found that despite their modest means, they still expect quality from the products they buy and use
Data Use: Q-Factors or K-Means? A market segmentation dilemma
In a constantly changing marketplace, marketers must focus on subgroups, tailoring their product and message to achieve their goals. Demographics often aren't enough, consumer attitudes and perceptions must be understood to gain a competitive edge.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

Related Discussion Topics

Indexing GAP
07/26/2011 by Felipe B. Fehse
role of generational cohort analysis in understanding purchasing behavior
09/14/2009 by Ian L. Straus
Me Too
09/01/2009 by William Bailey
role of generational cohort analysis in understanding purchasing behavior
08/29/2009 by Gul na Ahmad
GAP Analysis
04/07/2009 by William Bailey

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Related Job Postings

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