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Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific consumer-related research category below.

Tags: | Attitude and Usage Studies | Consumer Durables | Consumer Research 
| Consumer Research Consultation | Consumer Services | Consumers | Discrete Choice Modeling 
| Ethnographic ResearchFacial Coding | Gamification | Market Segmentation Studies
| Omnibus Surveys-Consumers | Word-of-Mouth Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Cisco leveraged quantitative research to explore U.S. enterprise mobility trends
Cisco commissioned an online study to gain a better understanding of what’s driving the need for enterprise mobility and BYOD and how IT organizations are delivering them.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.

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Related Articles

There are 462 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
By the Numbers: Wanted: a better choice in discrete choice
An open letter from the author to anyone in the industry who can help him find a tool that leverages the power of computers to construct and administer a discrete choice card set.
Qualitatively Speaking: Building relationships with consumers in today's social world
The author outlines the FRIEND approach, which brands can use to help establish bonds with consumers via social media.
Trade Talk: Homemakers, smokers, and moderators
This month's column briefly reviews three books: Segmenting the Women's Market; The Focus Group; and Latitudes & Attitudes.
Winning at retail with virtual shopping research
The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.
QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

Related Discussion Topics

Indexing GAP
07/26/2011 by Felipe B. Fehse
role of generational cohort analysis in understanding purchasing behavior
09/14/2009 by Ian L. Straus
Me Too
09/01/2009 by William Bailey
role of generational cohort analysis in understanding purchasing behavior
08/29/2009 by Gul na Ahmad
GAP Analysis
04/07/2009 by William Bailey

View More

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