Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
When your consumers are talking online, here are some tips on how to listen: User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.
Despite lack of necessity, iPad still seen as fun and cool: Nearly four months after its April 2010 launch, analysts are able to see the impact the iPad has made on the electronic portable device market - and from what other devices its drawing its buyers.

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There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In search of the perfect plastic: Ameritech and Household International relied on qualitative and quantitative research strategies to develop a credit card concept combining the features of a MasterCard and a telephone calling card. The study involved focus groups and a conjoint analysis in which participants completed a computerized questionnaire in which they isolated the combination of features that most appealed to them by keying their answers to a detailed series of questions.
By the Numbers: Fielding ethnic research? The success is the details: From interviewing to coding, an ethnic research project involves the same procedures as a general-market project, but it truly benefits from a seasoned researcher’s knowledge of and experience with multicultural respondents.
Research defines market for CheckFree: CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.
Discrete satisfaction-gap profiling: This article discusses discrete satisfaction-gap profiling, including an example application of the procedure and disadvantages of the tool.
Make the process open to all: In advance of regulations requiring them to do so, there are a number of things researchers can do now to make surveys and the research process easier for people with disabilities.

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Related Events

RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY: September 13-15, 2010; RIVA Training Institute will hold a course, themed 'All About Ethnography,' on September 13-15 in Rockville, Md.
CUSTOMER EXPERIENCE MANAGEMENT AND RETENTION CONFERENCE: September 15-17, 2010; Marcus Evans will host its annual customer experience management and retention conference on September 15-17 in San Francisco.

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