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Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific consumer-related research category below.

Tags: | Attitude and Usage Studies | Consumer Durables | Consumer Research 
| Consumer Research Consultation | Consumer Services | Consumers | Discrete Choice Modeling 
| Ethnographic ResearchFacial Coding | Gamification | Market Segmentation Studies
| Omnibus Surveys-Consumers | Word-of-Mouth Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.

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Related Articles

There are 481 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: I love my DVR
A report on a study of media consumption habits in the era of DVRs and other on-demand devices.
Trade Talk: Study examines choices between national brands, private labels
A review of the findings of the report Why Do Consumers Pay More for National Brands than for Store Brands?, based on two consumer studies to collect data on the premiums consumers say they would pay for products in various categories.
When your consumers are talking online, here are some tips on how to listen
User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.
The Top 10s in 2009 entertainment
The Nielsen Company documents the most successful products and people of 2009 entertainment.
Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

ESOMAR QUALITATIVE RESEARCH CONFERENCE 2014
November 16-18, 2014
ESOMAR will hold its qualitative research conference on November 16-18 in Venice, Italy.

Related Discussion Topics

Indexing GAP
07/26/2011 by Felipe B. Fehse
role of generational cohort analysis in understanding purchasing behavior
09/14/2009 by Ian L. Straus
Me Too
09/01/2009 by William Bailey
role of generational cohort analysis in understanding purchasing behavior
08/29/2009 by Gul na Ahmad
GAP Analysis
04/07/2009 by William Bailey

View More

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