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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

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Related Articles

There are 316 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Cutting through the customer satisfaction jargon
A review of Chuck Chakrapani's book, How to Measure Service Quality & Customer Satisfaction – The Informal Field Guide for Tools and Techniques, which provides readers a basic understanding of customer satisfaction research.
From telephone to the Web
While the Internet is not a research utopia, there are often cases where it is a methodologically better mode than the telephone. This article discusses one research team’s success using e-interviewing, including respondent group requirements, fielding requirements, transition to the Web and data quality.
In-bound telephone surveys invite respondents to express their satisfaction digitally
Getting customers to complete a customer satisfaction questionnaire can be challenging. Interactive voice response interviewing (IVRI) is a relatively new technology for surveying customers. This article discusses the technique, including explaining the IVRI process and reviewing case studies.
Incentive considerations for increasing customer experience survey response rates
Companies are often quick to offer monetary incentives to improve customer experience survey response rates but they should also consider the sampling scheme and non-monetary incentives that might be better suited to their respondent pool.
Mail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction efforts
People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.
PROCESS EXCELLENCE AND DIGITAL TRANSFORMATION FOR SERVICE INDUSTRIES
September 17-19, 2014
Marcus Evans will hold a conference themed 'Process Excellence and Digital Transformation for Service Industries,' on September 17-19 in Berlin.

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Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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