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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.
Queue Bits: Same-day repeat of e-mail offer yields more profits
Using change leadership to raise the profile of marketing research
By taking steps to enable employee buy-in, marketing researchers can understand an organization's readiness for change vs. the complexity and scope of the project, enabling success when implementing a new research program.

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Related Articles

There are 339 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ten ways for research firms to increase customer satisfaction
Marketing researchers frequently offer clients advice, but many rarely heed their own advice. Seeking client feedback can have numerous benefits. This article details 10 guidelines for increasing customer satisfaction the author obtained from clients.
Using relationship theory to drive customer retention and acquisition
With examples from the grocery industry, the author explores the relationship investment model and the value of establishing and maintaining a customer’s sense of trust in and loyalty to a retail brand.
For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships
Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.
Using change leadership to raise the profile of marketing research
By taking steps to enable employee buy-in, marketing researchers can understand an organization's readiness for change vs. the complexity and scope of the project, enabling success when implementing a new research program.
Queue Bits
Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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