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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.

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Related Articles

There are 318 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The anonymity gradient
Multiple factors may influence research participants' response. This article discusses the anonymity gradient, the degree to which the presence of any human contact affects respondents' perceptions that their answers are confidential and anonymous.
Mail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction efforts
People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.
What Old Spice teaches us about brand repositioning
The author discusses the three tenets of brand repositioning and cites Old Spice's latest branding endeavors as an example of successful brand reinvention.
Research helps a rural Arizona hospital through a bond election and beyond
To determine its marketing efforts, Yavapai Regional Medical Center in Prescott, Ariz., uses a regular cycle of surveys to gauge community awareness and perceptions of the hospital. In addition to surveying community members, it also conducted patient satisfaction surveys.
Minor league, major loyalty - Michigan baseball team surveys its fans
Minor league baseball team West Michigan Whitecaps used a questionnaire to help determine how to effectively maintain fan loyalty on a limited budget.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.
ETAIL CANADA
May 11-13, 2015
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 11-13 at the Hyatt Regency Toronto in Toronto.

Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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