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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Why conventional customer surveys create a false sense of security
The author looks at the shortcomings of traditional customer experience metrics and discusses three tactics researchers can draw on to improve customer surveys.
How to integrate customer and employee feedback
The author discusses the benefits of unifying customer and employee feedback and provides four steps companies can take to begin integrating feedback from the two areas.
Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.

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Related Articles

There are 332 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction efforts
People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.
When crafting the customer experience, should the customer come first?
Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.
Translate complaints into solutions
Many companies now provide toll-free telephone numbers on their packaging to encourage customer feedback to the consumer affairs (complaint) department. This article discusses the three main choices companies make with regard to complaint data: do nothing, treat the complaints as problems, or figure out the connection between complaints and underlying problems.
In-flight satisfaction research keeps United Airlines customer oriented
United Airlines uses ongoing quantitative research to determine in-flight customer satisfaction. Data from its complex in-flight survey program are used to examine competitive performance, track performance and measure success at achieving goals.
Customer satisfaction research in the physician's office
In an effort to keep waiting rooms filled, University HealthSystem Consortium, an alliance of 78 academic health centers, used standardized mail questionnaires to monitor outpatients' perceptions of their experiences.

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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