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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.

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Related Articles

There are 327 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
Ariba’s satisfaction research program has made listening to the customer a company-wide habit
Customer satisfaction research is now ingrained in the corporate culture of spend management firm Ariba. How it got there and how it is implemented is the subject of this article.
Modeling the drivers of Net Promoter Score
How driver analysis can help you determine which controllable factors have an effect on NPS and how much of an impact they have.
Why open-ends hold the key to customer satisfaction and loyalty
In this retailer and brand perception case study, the analysis of previously unexplored open-ended survey responses revealed drivers of customer satisfaction and loyalty ratings.
How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

CXPA 2015 INSIGHT EXCHANGE
May 5-6, 2015
The Customer Experience Professionals Association will hold its members meeting on May 5-6 at the Hotel del Coronado, Coronado, California.
ETAIL CANADA
May 11-13, 2015
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 11-13 at the Hyatt Regency Toronto in Toronto.

Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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