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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific customer satisfaction research-related category below.

Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies 
| Repositioning Studies | Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.
To thine own self be true
To get the most from service and satisfaction measurement, keep the measurement process authentic.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Queue Bits
Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews

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Related Articles

There are 336 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
How to build brand and trust without a big budget
Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.
What can text analytics teach us?
A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.
Achieve satisfaction through customer experience management
Customer experience management (CEM) views the customer as a whole series of interactions across a variety of channels. CEM incorporates customer satisfaction and customer experience measurements, as well as customer relationship management, into one complete view of the customer across channels.
Ongoing satisfaction measurement adds to Japanese janitorial firm's bottom line
Miyago Co., Ltd. uses an ongoing survey to measure customer satisfaction, adjusting the survey as needed to obtain useful information.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Discussion Topics

Customer Satisfaction Research Reporting Should Jibe with Operations Excellence
11/30/2010 by Charles Shillingburg
B2B customers are different
12/09/2009 by John Coldwell
Net Promoter Score – The Search for the Magic Pill
11/12/2009 by John Coldwell
Comment: Customer Research B2C
06/16/2009 by Venkatesh Raman
GAP Analysis
06/03/2009 by William Bailey

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