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Data Collection Field Services

We've grouped together all the information our site contains on data collection and field services to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific field service or data collection related category below.

Tags: | Airport Interviews | Central Location Interviewing | Convention Interviews 
Data Collection Field Services | Door-To-Door Interviewing | E-mail Surveys | Ethnic Interviewing 
| Executive Interviewing | Exit Interviews | Field Audits | Field Management Services 
| Independent Field Director | Interactive Voice Response (IVR) | International Interviewing 
| Mail Surveys | Mall Interviewing | MCASI-Mobile Computer Aided Self Interviewing 
| Medical Interviewing | One-on-One (Depth) Interviews | Online Interviewing | On-site Interviewing 
| Overnight Interviewing | Personal/CAPI Interviewing | Pre-Recruit Interviewing 
| Telephone Interviewing/CATI | Testimonial Interviewing | Validations 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing

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Related Articles

There are 515 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research measures market for new emergency response device
An inventor and former member of law enforcement sought the help of the Office of Law Enforcement Technology Commercialization (OLETC) for marketing assistance. His LifeLite product, a light to help identify the exact location of an emergency, had been well-received by law enforcement and emergency personnel but had never been evaluated by the general public. OLETC teamed with McMillion Research to conduct a national consumer study, consisting of mall interviews in San Francisco, suburban Detroit, and Charleston and Huntington, W.Va. The main objectives were to survey public interest in the concept, determine and confirm the target markets, and gauge consumer marketing opinions.
Hispanic telephone research or waiting for Godot to call
This article explores whether telephone or door-to-door research methodologies are more accurate when conducting marketing research to reach Hispanic consumers. The author states that choosing a telephone method ignores much of the unassimilated population, potentially skewing the results of a study.
Surveying focus group respondents yields unexpected benefits
Administering questionnaires at the end of focus groups can help improve facility services and weed out potential professional respondents.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
In-bound telephone surveys invite respondents to express their satisfaction digitally
Getting customers to complete a customer satisfaction questionnaire can be challenging. Interactive voice response interviewing (IVRI) is a relatively new technology for surveying customers. This article discusses the technique, including explaining the IVRI process and reviewing case studies.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

consumer self-recorded interviews
02/07/2008 by Leslie E. Anderson

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