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Article Data, data, data: Understanding the role of predictive analytics Kevin Gray
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Article Data mining 101 Isaiah Adams
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Article Data Use: Instead of big data, try value data Darren Bosik , Suresh Subbiah
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Article Data Use: Steering the vote: the case of the Oglala Sioux casino Michael Lieberman
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Article Data Use: A look inside the choice-modeling toolbox Michael Lieberman
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Article Data Use: A rapid-response consumer segmentation survey approach Michael Latta
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Article Data Use: McCullough’s Laws: first principles of commercial data analysis Richard (Dick) McCullough
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Article Data Use: A short history of conjoint analysis Bryan Orme
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Article Data Use: Using conjoint analysis to shape a political message Michael Lieberman
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Article Data Use: A tale of two tallies Paul Zaff
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Article Data Use: Uncovering customer loyalty drivers using structural equation modeling Albert Fitzgerald , Chad Johnson