Data Collection Field Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Target your analysis to target your marketing

The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Back to basics: Six essential skills for telephone interviewing

Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

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Related Articles

There are 483 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting the most from African-American respondents

Cultural differences require variance in marketing research. This article illustrates one firm’s research projects that required a different approach to designing and executing research among African-Americans.

Fed up with focus groups?

Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Spur of the moment

For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.

Berry inspired

Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Field Audits
• Field Management Services
• Independent Field Director
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Interviewing
• Medical Interviewing
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Telephone Interviewing/CATI
• Validations

Conduct a detailed search of the entire Researcher SourceBook directory