Data Collection Field Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

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Related Articles

There are 303 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Sharing a common purpose

People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.

Minting a new Mint

Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.

An enriching process

An in-depth look at ethnographic research in Latin America, including thoughts on modes of observation, participation, incentives and questioning.

Restaurant chain uses mall intercepts to test products

Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

Packaging research - evaluating consumer reaction

Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. There are many factors to determine before the product hits the shelf. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Field Audits
• Field Management Services
• Independent Field Director
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Interviewing
• Medical Interviewing
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Overnight Interviewing
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Telephone Interviewing/CATI
• Validations

Conduct a detailed search of the entire Researcher SourceBook directory