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Data Collection Field Services

We've grouped together all the information our site contains on data collection and field services to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific field service or data collection related category below.

Tags: | Airport Interviews | Central Location Interviewing | Convention Interviews 
Data Collection Field Services | Door-To-Door Interviewing | E-mail Surveys | Ethnic Interviewing 
| Executive Interviewing | Exit Interviews | Field Audits | Field Management Services 
| Independent Field Director | Interactive Voice Response (IVR) | International Interviewing 
| Mail Surveys | Mall Interviewing | MCASI-Mobile Computer Aided Self Interviewing 
| Medical Interviewing | One-on-One (Depth) Interviews | Online Interviewing | On-site Interviewing 
| Overnight Interviewing | Personal/CAPI Interviewing | Pre-Recruit Interviewing 
| Telephone Interviewing/CATI | Testimonial Interviewing | Validations 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
A two-prong approach to B2B customer satisfaction research
The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.
Back to basics: Six essential skills for telephone interviewing
Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

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Related Articles

There are 483 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting the most from African-American respondents
Cultural differences require variance in marketing research. This article illustrates one firm’s research projects that required a different approach to designing and executing research among African-Americans.
Fed up with focus groups?
Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Spur of the moment
For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.
Berry inspired
Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.

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Related Events

WEBINAR: OLD DOG, NEW TRICKS: HOW CATI IS RELEVANT IN THE ONLINE RESEARCH AGE
June 19 at 11 a.m. CDT, 2013
SSI will hold a complimentary Webinar, themed 'Old Dog, New Tricks: How CATI is relevant in the online research age,' on June 19 at 11 a.m. CDT. Aren Sorensen will present.
ESOMAR 3D DIGITAL DIMENSIONS CONFERENCE
June 23-25, 2013
ESOMAR will hold its 3D digital dimensions conference, themed '(Online + Social Media + Mobile) Research,' on June 23-25 in Boston.

Related Discussion Topics

consumer self-recorded interviews
02/07/2008 by Leslie E. Anderson

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