Data Collection Field Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Target your analysis to target your marketing

The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Back to basics: Six essential skills for telephone interviewing

Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

See more articles on this topic

Related Articles

There are 483 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One true methodology?

By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.

Questionnaire testing is key to successful telephone interviewing

Before beginning a telephone study, testing of the questionnaire is important. This article discusses questionnaire testing, detailing the process.

Beyond mere measurement

Customer experience management (CEM) views the customer as a whole series of interactions across a variety of channels. CEM incorporates customer satisfaction and customer experience measurements, as well as customer relationship management, into one complete view of the customer across channels.

Americans prefer U.S. goods, unknowingly buy foreign ones

While Americans prefer buying American-made products, and feel guilty when they buy foreign-made products, many people lack the requisite knowledge to do so. The result is that Americans who would prefer American-made products end up buying foreign products unknowingly.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Field Audits
• Field Management Services
• Independent Field Director
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Interviewing
• Medical Interviewing
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Telephone Interviewing/CATI
• Validations

Conduct a detailed search of the entire Researcher SourceBook directory