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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons for implementing an online presentation system
The author discusses the challenges of replacing an online presentation system and presents five lessons her firm learned during the transition.
Highlights from the FocusVision 2014 Annual MR Technology Report
This installment of the long-running study of tech in MR found some interesting regional differences in the use of various techniques.
Queue Bits
Marketing research and insights news and information. This issue's keywords: online video ads; data privacy; vacation; Canadian cross-border shopping; road rage
Using marketing mix modeling to improve marketing decisions and ROMI
The authors provide an in-depth look at marketing mix modeling and how it can be used to improve marketing decisions and increase ROMI.
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.

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Related Articles

There are 175 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using interactive technology to improve online questionnaire design
Satisfaction research, along with its obvious role as an information-gathering vehicle, can also serve as an illustration of your firm’s regard for its customers. Why not, the authors argue, use online-based technologies to make the experience as pleasant and interesting as possible for them?
Ten guidelines for a good segmentation
The author provides five methodological and five applied-marketing guidelines to help readers craft better segmentations.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Software Review: Pulsar Web
A review of Pulse Train’s table and charting software
Six questions to ask your supplier about multivariate analysis
The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.

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