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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
TURF, Shapley value and approximations
A look at some shortcuts when using TURF and Shapely value.
Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.

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Related Articles

There are 171 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A review of SPSS 11, DeltaGraph 5, AnswerTree 3
SPSS has continued its fast-paced release schedule of new products and major updates. This article reviews three updates: SPSS Version 11, DeltaGraph Version 5 and AnswerTree 3.
Data Use: Scale conversions
The article explores two ways to allow comparison of data from surveys using differing scales: scale equivalence and re-scaling.
The value of verbatims
Asking open-ended questions and carefully probing for consumers’ insights can lead to valuable verbatim words and sentences from respondents. This article discusses how researchers have used verbatims from focus groups, telephone interviews and personal interviews.
Automating the coding process with neural networks
To overcome the cost and accuracy disadvantages of manually coding open-end questions, researchers can apply computer algorithms based on neural networks, an aspect of artificial intelligence which simulates the human brain’s ability to learn. This article describes such a program and a field test’s results.
Data Use: A review of four powerful data analysis programs for Windows 95
Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.

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