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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

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Related Articles

There are 162 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A guide to offshoring back-office operations
For research companies considering offshoring some of their operations, the author offers an in-depth look at the many issues and factors to consider, including the host country’s cultural practices, technology and infrastructure, and business and government environments.
Pitney Bowes places a premium on soliciting and acting on customer feedback
Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.
A promising new data viewer and publisher from ISPC Software
Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.
Data Use: Do your 'BESD' when explaining correlational results
One of the most difficult challenges facing market researchers is to explain the practical importance of statistical results. This article discusses how using a technique called the binomial effect size display can aid in communicating the importance of correlational results.
Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.

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