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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
Infographics for data viz: what MR pros need to know
This article provides a brief outline of best practices for creating infographics for marketing research deliverables.
By the Numbers: The top five mistakes in marketing statistics
From asking too many questions to falling for the latest technique, here is a statistician’s take on marketers’ common statistics-related mistakes.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.

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Related Articles

There are 149 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.
Pitney Bowes places a premium on soliciting and acting on customer feedback
Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.
Data Use: Marketplace segmentation by demographic characteristics
Researchers today have an abundance of information and sophisticated tools with which to work. Still, the best trained statisticians are not always clear how best to use these materials and methods. This article addresses geo-demographic clusters, which are marketed by their developers as the definitive answer to market-segmentation problems.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2014
May 19-21, 2014
The 2014 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2014, will be held on May 19-21 at the Radisson Blu Portman Hotel in London.
MASTER DATA MANAGEMENT SUMMIT EUROPE 2014
2014
The Master Data Management Summit Europe 2014, Co-located with the 2014 Data Governance Conference Europe, will be held on May 19-21 at the Radisson Blu Portman Hotel in London.

View more Related Events...

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