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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
A report on the 2013 Market Research Technology Survey
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

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Related Articles

There are 158 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.
Vexed by significance testing? Try the bootstrap technique
Significance testing can be difficult to teach and learn. This article explains how the bootstrap technique is simple to use and understand, valid and valuable-in hypothetical and real-world application. Though not new, the technique is becoming newly accessible to a majority of market researchers with varying degrees of computing resources.
Modeling the drivers of Net Promoter Score
How driver analysis can help you determine which controllable factors have an effect on NPS and how much of an impact they have.
Ten guidelines for a good segmentation
The author provides five methodological and five applied-marketing guidelines to help readers craft better segmentations.
Analytical software extends its reach
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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