Data Processing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

Considerations in using the Kano method for international new-product surveys

A report on a research-on-research project involving potential problems with using the Kano method for international studies.

Data Use: Bayes nets: Understanding the best newest thing - Part II

In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.

Data Use: Bayes nets: Understanding the best newest thing - Part I

In the first of a two-part series, Steven Struhl explains what Bayes nets are and why researchers should care about them.

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Related Articles

There are 140 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey turnaround time cut with scanning technology

This article describes Survey Network, a desktop publishing system that allows the user to design and print questionnaires, then enter and evaluate the survey data quickly and easily. The NCS system relies upon an optical mark reading scanner as the bridge between the user's questionnaire and computer.

How clear research objectives can lead a project to success

Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.

The seven deadly sins of VOC research

Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.

Computers know "how" but they don't know "what"

This article points to several potential pitfalls of taking statistical software results at face value.

Organizing and implementing a market tracking system

There are many issues of concern that must be addressed when implementing a market tracking procedure. This article discusses some of the more important considerations that are essential to successful implementation of a market tracking system, specifically focusing on the main points important to the manager (user) of that tracking support group.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Coding
• Data Conversion
• Data Crosstabulation
• Data Entry
• Data Processing
• Factor Analysis
• Forms Processing/Scanning
• Software-Data Delivery Tools
• Software-Data Tabulation
• Statistical Analysis

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