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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number
When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.
Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
Data Use: Bayes nets: Understanding the best newest thing - Part I
In the first of a two-part series, Steven Struhl explains what Bayes nets are and why researchers should care about them.
Data Use: Bayes nets: Understanding the best newest thing - Part II
In the second part of a two-part series on Bayes nets, Steven Struhl explores their capabilities and outlines what to look for in a Bayes software program.

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Related Articles

There are 180 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey crosstab software for your desktop computer
Using a desktop computer for crosstabbing can help researchers turn out high-quality custom tables for your management reports quickly and easily. Peter A. Sharpe, vice president Irwin P. Sharpe & Associates marketing consulting firm, explores the benefits and steps needed to take companies into the computer era.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.
Data Use: Kudos for correspondence analysis
This article offers a non-technical introduction to correspondence analysis, a multivariate statistical technique.
Data Use: Spurious enhancement of statistical significance
Researchers must take care to conduct analyses with multiple criteria appropriately when incorporating statistics in a decision-making process.

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