Data Processing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number

When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.

Data Use: Significant differences

The author examines the reliance on tests of statistical significance in applied marketing research.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

Five pitfalls to avoid for successful linkage analysis

Whether simple or complex, the linkage process is fraught with potential perils. This article outlines five of them and offers strategies to work around them.

Four steps to improve customer satisfaction and loyalty

The author explains how to interpret customer satisfaction scores and how to use these scores to improve customer satisfaction in four steps.

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Related Articles

There are 83 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Optimize your optimization

Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.

Hierarchical Bayes: Why all the attention

At many technical market research conferences, presenters are advocating a technique called Hierarchical Bayes estimation (HB). This article details what Hierarchical Bayes is, why it is getting all the hype, how it can be used for choice data or problems that have traditionally been analyzed using aggregate regression, and what benefits it provides for ACA part worth estimation.

Working with a statistical expert and surviving

The author gives advice, aid and comfort to all of those marketing professionals who have required the services of a statistician. While the prospect of hiring a statistician is not always appealing, the author gives a few tips to help the relationship between statistician and market professional.

Six questions to ask your supplier about multivariate analysis

The author presents six questions that consumers should ask suppliers of multivariate analysis. Issues addressed include the cleaning and handling of data, the program and process for analyzing the data, the presentation of the final project, and the potential for repeat analyses.

Correspondence analysis in action

This article describes some uses of correspondence analysis for analyzing survey research and market research data, comparing this approach to the traditional analysis of tabular data.

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Specialties

• Coding
• Data Conversion
• Data Crosstabulation
• Data Entry
• Data Processing
• Factor Analysis
• Forms Processing/Scanning
• Software-Data Delivery Tools
• Software-Data Tabulation
• Statistical Analysis

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