Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
A report on the 2013 Market Research Technology Survey
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.
Software Review: WinCross 14
Freelance data processor Eric Ramon outlines why he’s still sold on his favorite tab package.

See more articles on this topic

Related Articles

There are 156 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Factor analysis: A useful tool but not a panacea
This article describes the purpose of using factor analysis and the four-step process required to complete this type of quantitative analysis. It also describes potential shortfalls of using this method, including possible misapplications and problems related to subjectivity.
The seven deadly sins of VOC research
Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Software Review: Vision Critical
Vision Critical's flagship product is a hosted ASP solution that integrates powerful panel management with online surveys and real-time reports.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

Related Discussion Topics

SPSS Versus Minitab
09/28/2009 by Ian L. Straus
SPSS Versus Minitab
09/23/2009 by Wendi Odenhausen
F-K Statistic
07/29/2009 by William Bailey
Readability statistics in excel
07/29/2009 by Brian Moore
Confidence Intervals
09/18/2007 by Donald Hennenfent

View More