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Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific data processing related category below.

Tags: | Coding | Data Conversion | Data Crosstabulation | Data Entry | Data Processing
| Factor Analysis | Forms Processing / Scanning | Software-Data Delivery Tools
| Software-Data Tabulation | Statistical Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
A report on the 2013 Market Research Technology Survey
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

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Related Articles

There are 158 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What can text analytics teach us?
A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.
Minnesota Mutual charts efficient marketing with MAPS
Minnesota Mutual combined PRIZM, VALS and NFO data with existing purchasing information to develop Mortgage Audience Profiling System (MAPS), a marketing segmentation system to reach its most critical database: potential customers. With various database and segmentation information available via computer, Minnesota Mutual’s sales attempts can be that much more effective.
Data Use: An alternative to finding the best of the best
Ranking long feature lists is an onerous task for respondents. This article explores the pros and cons of various approaches to using the Bradley-Terry method to assign scores to tested features.
Software Review: Ascribe from Language Logic
This article is a review of Language Logic’s Ascribe software, a Web-based verbatim management system that allows users to work with open-ended response from research projects, and with each other, to achieve perfectly coded data in less time and without the effort.
Factor analysis: A useful tool but not a panacea
This article describes the purpose of using factor analysis and the four-step process required to complete this type of quantitative analysis. It also describes potential shortfalls of using this method, including possible misapplications and problems related to subjectivity.

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