Demographics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

Tips for conducting qualitative research with post-Millennials

Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

Facebook Graphs: Charting a new course for MR recruiting?

The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

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Related Articles

There are 167 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Acculturation, value orientation and media usage in the U.S. Hispanic market

The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.

Hitting the target: Effective techniques for market share and response rate modeling using demographics

Regression analysis is a robust technique often used in target marketing studies. This article addresses issues related to dependent variables in regression-based target market models.

Are researchers ready for Web 2.0?

Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Singles' lifestyles explored in JCPenney study

A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.

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Specialties

• Census Data
• Demographic Analysis
• Demographic Database
• Demographic Profiles
• Market Statistics

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