Demographics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

See more articles on this topic

Related Articles

There are 70 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Brand names offer emotional and psychological benefits

This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

Polaroid “checks out” the users of its professional films

Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

How qualitative researchers see the consumer of the 90s

Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.

Trade Talk: Some new possibilities for your library

This article reviews five recent books: First Among Equals—How to Manage a Group of Professionals; Stakeholder Power; Defining Markets, Defining Moments; The Great Tween Buying Machine; and Customer-Centric Product Definition.

Trade Talk: Two new books on mind-mining; plus a look at Boomers

This article reviews three books: How Customers Think, Moderating to the Max, and After Fifty—How the Baby Boom Will Redefine the Mature Market.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Census Data
• Demographic Analysis
• Demographic Database
• Demographic Profiles
• Market Statistics

Conduct a detailed search of the entire Researcher SourceBook directory