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Demographics

We've grouped together all the information our site contains on demographics to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific demographic-related category below.

Tags: | Census Data | Demographic Analysis | Demographic Database | Demographic Profiles
| Market Statistics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.

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Related Articles

There are 178 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Middle-class Americans financially fragile but not reliant on credit cards
A TNS study indicates that while many Americans aren't saving for a rainy day, more are likely to turn to savings or family and friends in the event of a financial emergency.
Data Use: Combining attitudinal data and behavioral data for meaningful analysis
The author outlines methods of analyzing customer satisfaction data that can help uncover overlooked opportunities for growth and highlight neglected areas that require immediate attention or long-term improvement.
Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Spanish-language advertising boosts loyalty
Based on findings from 900 telephone inter­views with randomly-selected Spanish-dominant female shoppers, this article discusses the success of Span­ish-language advertising efforts in the U.S. and opportunities for expansion.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.

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