Demographics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

Facebook Graphs: Charting a new course for MR recruiting?

The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

By the Numbers: Theory of adaptation or survival of the fittest?

SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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Related Articles

There are 165 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Market segmentation helps bank classify customers

Crestar Bank's market research department has been figuring out where its customers live and what products they own and use for the past few years. Using identifying demographic clusters and implementing a market segmentation system has helped the bank understand its customers and make better decisions.

In Case You Missed It... May 2009

News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

Trade Talk: Book provides valuable insight into U.S. lifestyles

This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.

Polaroid “checks out” the users of its professional films

Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

Data Use: Measuring and maximizing the ROI of a loyalty program

Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.

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Specialties

• Census Data
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• Demographic Database
• Demographic Profiles
• Market Statistics

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