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Demographics

We've grouped together all the information our site contains on demographics to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific demographic-related category below.

Tags: | Census Data | Demographic Analysis | Demographic Database | Demographic Profiles
| Market Statistics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.

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Related Articles

There are 175 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on trends in communicating more effectively with 50-plus consumers
People in marketing and advertising need to drastically alter their perceptions of 50-plus consumers, as Baby Boomers turn 50. There will be a need to look more closely at the social and economic changes that characterize today’s mature market, and advertisers will need to change their strategies accordingly. The mature market is growing in number and affluence. Also mentioned are specific actions the travel industry and certain companies are taking in regard to the mature market’s shift.
Supplementing omnibus data paints clearer picture of Polish market
Macro International combined its qualitative results with cross-sectional omnibus results to obtain valuable insight into the Polish woman.
Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.
What you need to know to market to U.S. Latinas
Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”
Remodel-Lite: Homeowners freshen homes - and stretch budgets - with small projects and updates
An extreme home makeover is not in the cars for most Americans in this economy, but a certain group of consumers has started a Remodel-Lite trend, which focuses on freshening up everyday items and finding ways to make their home-improvement budgets make the most impact.

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