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Demographics

We've grouped together all the information our site contains on demographics to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific demographic-related category below.

Tags: | Census Data | Demographic Analysis | Demographic Database | Demographic Profiles
| Market Statistics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

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Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
In Case You Missed It November... 2010
News and notes on marketing and research: Walmart sponsors focus groups for voting moms; Facebook launches Questions feature; study looks at happiness among Americans
Using respondent tweets to fill in survey gaps
The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.
In Case You Missed It... January 2010
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set
In Case You Missed It... March 2013
News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.

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