Education Market Research

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Principles for interpreting eye-tracking data

Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reports provide data on effectiveness of print advertising

McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.

E-interviewers add human touch to Web-based research

This article discusses a study conducted by Brigham Young University and Western Wats Center to address questions about and facilitate comparisons between three data collections methods: traditional CATI, self-administered Web surveys and interviewer-assisted Web surveys.

PA Law

The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.

Surveying collegiate Net surfers -- Web methodology or mythology

Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.

Fax versus mail in gathering data: An analytical study

Fax and mail surveys are popular research options when on a tight budget. California State University, Los Angeles's Information Systems Department used mail and fax surveys with libraries to compare these two research methods.

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