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Education Market Research

We've grouped together all the information our site contains on marketing research related to education to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific education-related category below.

Tags: | College Students | Education | Educators (Schools/Teachers) | Higher Education

 

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter
Families in no rush for back-to-school shopping
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class
Trade Talk: Online pharma MR course gets an update
An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Book reviews: Market segmentation and other fun topics
A review of four books that cover topics including focus groups, segmentation, marketing to women and multicultural research.
Surveying collegiate Net surfers -- Web methodology or mythology
Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.
Penn State University conducts multi-level research to launch its online campus
Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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