Employee Studies/Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight

The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.

How AutoTrader.com uses primary research to clarify the car-shopping process

Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

When crafting the customer experience, should the customer come first?

Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Make it worth their while

Conducting effective market research among senior financial executives is notoriously difficult. This article discusses a methodology for obtaining rich, actionable and timely data from senior financial executives.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Trade Talk: Survey investigates office worker retail spending

This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.

Finding and retaining research staff: a perspective

Because the primary asset of a service business is its staff, recruiting and retaining a competent and enthusiastic staff is crucial. This article discusses the importance of and difficulties in recruiting and retaining quality research staff.

Internal research, external benefits

A division of information firm Experian began conducting employee satisfaction research and soon the program grew to a company-wide effort that did much more than measure employee attitudes.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Employee Opinion Studies

Industries

• Employees
• Executives/Management
• Human Resources/Organizational Dev.

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Related Suppliers: Moderators

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• Employees
• Executives/Management
• Human Resources/Organizational Dev.

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Related Suppliers: Research Panels

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Industries

• Employees
• Executives/Management

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