Employee Studies/Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Sponsored Content: Insight's Future; from Market Research to Strategic Insight

The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Branding gets personal: Why business leaders should consider their brand identity

A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.

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Related Articles

There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Internal groups can bring internal fears

While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.

Put social networks to work for your research

Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.

Network ratings

AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.

Trade Talk: Study links unhealthy lifestyles with high medical costs

A look at a study designed to measure utilization and cost of medical care according to the level of risk produced by a given behavior.

Data Use: Using the PRD technique online

The author recounts experiments in which he and other researchers allowed respondents to change their replies to scale-based questions during the interview process. While more research-on-research needs to be done, the technique seems to increase respondent comfort and satisfaction and thus may have value down the road.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Employee Opinion Studies

Industries

• Employees
• Executives/Management
• Human Resources/Organizational Dev.

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• Employees
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Related Suppliers: Research Panels

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Industries

• Employees
• Executives/Management

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