Market Research and the Entertainment Industry

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

Hashtags dominate national Super Bowl ad spots #sorryfacebook

According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

How to conduct values research in a qualitative setting

The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

In Case You Missed It... February 2013

News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

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Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Firms are going multi-platform to get their messages out to multicultural youth

Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Your language, their language, or both?

The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

Character development

The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.

When your consumers are talking online, here are some tips on how to listen

User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.

Researcher as teacher

A researcher has two jobs: to learn something useful that the client didn’t know before and to teach them what was discovered. This article discusses the second job of researcher as teacher, with respect to advertising.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Audience Research
• Audience Response Systems
• Interactive Electronic Group Research
• Media Research-Radio
• Media Research-Television
• Movie/Film Previews
• Music Tests
• Theater Counts & Research

Industries

• Entertainment
• Gaming/Casinos
• Sports
• Television
• Television-Cable/Satellite
• Theme Parks

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Entertainment
• Gaming/Casinos
• Sports
• Television
• Television-Cable/Satellite
• Theme Parks

Conduct a detailed search of the entire Moderator directory.