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Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific entertainment-related category below.

Tags: | Audience Research | Audience Response Systems | Cable Television | Entertainment
| Gaming/Casinos | Interactive Electronic Group Research | Media Research-Radio
| Media Research-Television | Movie/Film Previews | Music Tests | Sports | Television
| Theater Counts & Research | Theme Parks

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.

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Related Articles

There are 161 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ad research and the element of emotional surprise - the tale of Susan Boyle
The overnight success of Susan Boyle may provide insight into what marketers and advertisers can do to promote emotional engagement with a brand. The author dissects Susan Boyle's television performance to determine the point where her "brand" began.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
In Case You Missed It... May 2009
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
Competition hits all-time high in Super Bowl ads
In Case You Missed It... December 2007
News and notes on marketing and research: generating online buzz; focus groups with mattress shoppers; TV viewing statistics

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