Market Research and the Entertainment Industry

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

Hashtags dominate national Super Bowl ad spots #sorryfacebook

According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

How to conduct values research in a qualitative setting

The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

In Case You Missed It... February 2013

News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

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Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

On the front line of online

The article summarizes how three companies - Informix, Bay Networks and Nickelodeon - have used online surveys to conduct research about their customers. Survey tools included SurveyBuilder.com and AOL's Opinion Place. Integrating graphics into the surveys is cited as a particularly helpful activity.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Group response measurement systems aid in ad testing and more

Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.

How to conduct values research in a qualitative setting

The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

Music enthusiast or lawbreaker?

With extensive input from an advisory panel of stakeholders, a survey was developed to study consumer uses of home taping technology. The researchers delivered the survey in phone interviews. The questions addressed issues such as the importance of listening to music, type of material taped, reasons for taping, the extent of non-copyrighted material copied and feelings toward the ethics of home taping.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Audience Research
• Audience Response Systems
• Interactive Electronic Group Research
• Media Research-Radio
• Media Research-Television
• Movie/Film Previews
• Music Tests
• Theater Counts & Research

Industries

• Entertainment
• Gaming/Casinos
• Sports
• Television
• Television-Cable/Satellite
• Theme Parks

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Entertainment
• Gaming/Casinos
• Sports
• Television
• Television-Cable/Satellite
• Theme Parks

Conduct a detailed search of the entire Moderator directory.