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Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific entertainment-related category below.

Tags: | Audience Research | Audience Response Systems | Cable Television | Entertainment
| Gaming/Casinos | Interactive Electronic Group Research | Media Research-Radio
| Media Research-Television | Movie/Film Previews | Music Tests | Sports | Television
| Theater Counts & Research | Theme Parks

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... July 2015
News and notes on marketing and research: how companies accepting blame benefit; response to Apple's electric vehicle
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: online video ads; data privacy; vacation; Canadian cross-border shopping; road rage
Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio

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Related Articles

There are 167 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Despite lack of necessity, iPad still seen as fun and cool
Nearly four months after its April 2010 launch, analysts are able to see the impact the iPad has made on the electronic portable device market - and from what other devices its drawing its buyers.
In Case You Missed It... April 2009
News and notes on marketing and research: perception of taste linked to job and hobbies; Fox tries shorter commercials; Twitter
The psychology of Facebook: what teens want from your brand online
When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.
Recession markdowns miss the NFL
Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

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