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Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific entertainment-related category below.

Tags: | Audience Research | Audience Response Systems | Cable Television | Entertainment
| Gaming/Casinos | Interactive Electronic Group Research | Media Research-Radio
| Media Research-Television | Movie/Film Previews | Music Tests | Sports | Television
| Theater Counts & Research | Theme Parks

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
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Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
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Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

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Related Articles

There are 160 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How Sony BMG used the Web to reach a disappearing audience
After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
Are car and beer ads lost amidst network promotion during the Super Bowl?
Super Bowl advertisers are spending more money only to compete with more ads - an increasing number of which are for the network, by the network.
Using market research and public relations to trigger a media explosion
A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.
Are we getting ahead of ourselves?
Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.
In Case You Missed It... May 2012
News and notes on marketing and research: mobile shopping; most appealing celebrities

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