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Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific entertainment-related category below.

Tags: | Audience Research | Audience Response Systems | Cable Television | Entertainment
| Gaming/Casinos | Interactive Electronic Group Research | Media Research-Radio
| Media Research-Television | Movie/Film Previews | Music Tests | Sports | Television
| Theater Counts & Research | Theme Parks

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Hashtags dominate national Super Bowl ad spots #sorryfacebook
According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

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Related Articles

There are 180 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Marketing research strikes American Bowling Congress
Researchers conducted focus groups and mail questionnaires to understand the needs of the American Bowling Congress’ current members in order to gain insight and direction for both retaining members and attracting new ones.
Radio station tuned to research
Emmis Broadcasting used phone surveys and auditorium music listening tests to determine how it should change its music mix for its listeners. After launching its new format, the station conducted a perception study of its listeners.
A government study investigates the issue of home taping and copyright violation
With extensive input from an advisory panel of stakeholders, a survey was developed to study consumer uses of home taping technology. The researchers delivered the survey in phone interviews. The questions addressed issues such as the importance of listening to music, type of material taped, reasons for taping, the extent of non-copyrighted material copied and feelings toward the ethics of home taping.
Winning isn't everything for teens who play sports
The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.
The Missouri Lottery tests new games with focus groups
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.

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Related Discussion Topics

Food and Beverage market research
11/17/2015 by Alex Hales

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