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Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific entertainment-related category below.

Tags: | Audience Research | Audience Response Systems | Cable Television | Entertainment
| Gaming/Casinos | Interactive Electronic Group Research | Media Research-Radio
| Media Research-Television | Movie/Film Previews | Music Tests | Sports | Television
| Theater Counts & Research | Theme Parks

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

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Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
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Marketing research and insights news and information. This issue's keywords: mobile wallets; location data quality; mobile advertising; EEGs; ethical companies
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
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Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media

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Related Articles

There are 163 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Gaming for gaming: Caesars expands rewards program with social media app
Caesars Entertainment Corporation has extended its Total Rewards marketing program to reach customers and potential customers outside the walls of its properties by harnessing the power of social network gaming.
Research steers nightclub's respositioning
Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
In Case You Missed It... July 2011
News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping
For Super Bowl ad faves, location isn't everything
Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.

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