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Ethnic And Multicultural Market Research

We've grouped together all the information our site contains on multicultural and ethnic market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific multicultural-related category below.

Tags: | African-American | Asians | Ethnic Interviewing | Ethnic Research | Ethnic Research Consultation
| Hispanic | Middle-Eastern | Native American | Omnibus Surveys-Ethnic Markets
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits: Consumers will pay a premium for innovation
Marketing research and insights news and information. This issue's keywords: innovation; Pinterest; newspaper circulation revenues; B2C social media; Asian-Americans
Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
New media’s marketing potential in the MENA region
The authors discuss the rapid growth of Internet penetration in the MENA region and the impact this is having on organizations looking to use new media’s marketing power.

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Related Articles

There are 146 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An omnibus survey aids researchers in screening for major study of U.S. Jewish population
To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.
How Latin American users think and feel about the Internet
TNS Market Development recently completed a research project to discover how Latin Americans feel about using the Internet, and their hopes and concerns for this powerful technology. This article details the study and its results.
Projective techniques: Do they work in the Hispanic market?
Projective techniques can be productive tools in qualitative research. Using case studies, this article discusses use of projective techniques in the Hispanic market.
Research on Kaiser Permanente ads explores influence of language preference
Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.
Telephone research in Asia - the wave of the future?
Marketing research in Asia has grown, but it is still in development. Clients interested in research in emerging markets often prefer to apply their existing research approaches. This article discusses the possibility of telephone research in Asia.

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