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Ethnic And Multicultural Market Research

We've grouped together all the information our site contains on multicultural and ethnic market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific multicultural-related category below.

Tags: | African-American | Asians | Ethnic Interviewing | Ethnic Research | Ethnic Research Consultation
| Hispanic | Middle-Eastern | Native American | Omnibus Surveys-Ethnic Markets
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

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Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
New media’s marketing potential in the MENA region
The authors discuss the rapid growth of Internet penetration in the MENA region and the impact this is having on organizations looking to use new media’s marketing power.
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Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.

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Related Articles

There are 144 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding the Latina shopper
Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.
Use care, preparation when conducting medical qualitative research
Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.
Getting started in Asian-American market research
There are many aspects of the Asian-American segment that marketers find difficult to understand and may use as an excuse to avoid researching this segment. This article provides answers to some of the basic questions commonly asked by marketers who are ready to make a commitment to researching Asian-American consumers but don’t quite know where to start.
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Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Avoiding pitfalls in conducting Hispanic focus groups
If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.

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