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Ethnic And Multicultural Market Research

We've grouped together all the information our site contains on multicultural and ethnic market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific multicultural-related category below.

Tags: | African-American | Asians | Ethnic Interviewing | Ethnic Research | Ethnic Research Consultation
| Hispanic | Middle-Eastern | Native American | Omnibus Surveys-Ethnic Markets
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.
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Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
New media’s marketing potential in the MENA region
The authors discuss the rapid growth of Internet penetration in the MENA region and the impact this is having on organizations looking to use new media’s marketing power.
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Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing

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Related Articles

There are 145 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
The role of health care and pharmaceutical companies in a multicultural marketplace
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

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Advanced Analytics Analyst
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