Ethnic And Multicultural Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data privacy and social media: a look at attitudes by demographics

The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

A successful research community requires a mix of strategies

Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Why race still matters when marketing to African-Americans

The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

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Related Articles

There are 132 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Firms are going multi-platform to get their messages out to multicultural youth

Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Understanding inherent differences in Asian-American marketing research

Demographic sources show there are now at least 7.3 million Asian-Americans living in the United States, of which there are 30 cultural subgroups. This article discusses conducting research with Asian-Americans and the importance of understanding inherent differences in Asian-American marketing research.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

Understanding Hispanic culture: a case for ethnographic research

As the Hispanic market expands, companies are increasing their research of this market. This article examines the ethnographic study and illustrates how it can be used to enrich Hispanic research.

An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Ethnic Interviewing
• Ethnic Research Consultation
• Translation/Interpreting Services

Industries

• African-American
• Asians
• Hispanic
• Middle-Eastern
• Native American

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Related Suppliers: Moderators

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• African-American
• Asians
• Hispanic
• Middle-Eastern
• Native American

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Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• African-American
• Asians
• Hispanic
• Middle-Eastern
• Native American

Conduct a detailed search of the entire Panel directory.