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Ethnic And Multicultural Market Research

We've grouped together all the information our site contains on multicultural and ethnic market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific multicultural-related category below.

Tags: | African-American | Asians | Ethnic Interviewing | Ethnic Research | Ethnic Research Consultation
| Hispanic | Middle-Eastern | Native American | Omnibus Surveys-Ethnic Markets
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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Related Articles

There are 138 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
As people, and as consumers, many Asian-Americans must balance the demands of two cultures
This article profiles the Asian-American consumer market, arguing both that there may be no such thing as a cohesive Asian-American market, given all of the many and different cultures such a label covers, and that these consumers must often balance the needs of two cultures - their own and that of general-market America.
Avoiding pitfalls in conducting Hispanic focus groups
If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.
Trade Talk: This book is worth its weight
This article offers reviews of several new books: Business - The Ultimate Resource, Why People Buy Things They Don’t Need and Marketing to American Latinos - Part 2.
Use care, preparation when conducting medical qualitative research
Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - MUNICH
October 22, 2014
The Research Club will host a free networking event on October 22 at the Kongress Bar, Munich, in conjunction with the Research & Results exhibition.
WEBINAR: THE 4 Cs OF TRACKING RESEARCH: CLARITY, CONSISTENCY, COMPARABILITY, CORRELATION
October 29 at noon CDT, 2014
Research Now will hold a Webinar, themed 'The 4 Cs of Tracking Research: Clarity, Consistency, Comparability, Correlation,' on October 29 at noon CDT.

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Related Job Postings

Data Collection/Market Research Manager
Los Angeles, California