Financial Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Marketers learn to play at social media games

Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Utilizing eye-tracking to optimize direct mail

An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

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Related Articles

There are 82 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Relationship marketing could help diminish resentment about banking fees

Research from Mintel Comperemedia indicates that consumers are leery of larger banks' fees, although many still stay with such institutions out of convenience. Most agree that trust and and confidence could be strengthened if banks made a greater effort to build relationships with customers.

Middle-class Americans financially fragile but not reliant on credit cards

A TNS study indicates that while many Americans aren't saving for a rainy day, more are likely to turn to savings or family and friends in the event of a financial emergency.

Notes from Los Angeles

This article presents some highlights of the American Marketing Association’s annual conference in September 2003.

A stimulus package penny saved is a stimulus package penny earned

By The Numbers: Increase response rates by increasing relevance

Respondents’ perceptions of a survey’s relevance to them can have a major effect on participation rates. Using an online survey for a bank as an example, the author shows different phrasings for survey invites and how they impacted response rates.

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