Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Financial Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the financial industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific financial industry-related category below.

Tags: | CPA's / Financial Advisors | Financial / Investment / Banks | Insurance

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
In an MROC on the Affordable Care Act, participants and researchers alike learned from the group
The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

See more articles on this topic

Related Articles

There are 92 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research defines market for CheckFree
CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.
Americans won't pay to pay online
A Mintel study found that consumer use of banks' online bill-paying functions would plummet if they had to pay fees to use the services.
Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
Finding profitable business markets in the inner city
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.
Trade Talk: Study links unhealthy lifestyles with high medical costs
A look at a study designed to measure utilization and cost of medical care according to the level of risk produced by a given behavior.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Glossary Terms

Search for more...

Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

Related Discussion Topics

Incentive strategies for financial professionals
12/15/2010 by Nicholas A. Knoll

Related Job Postings

Customer Insights Manager
Dallas/Fort Worth, Texas
Deposits Customer Research Manager
Charlotte, North Carolina
Entry-Level Market Research/Consumer Insights
Northern New Jersey, New Jersey
Financial Engineer – Derivatives
Chicago, Illinois
Finc'l C++ or JAVA Developer – Equity Derivative
Chicago, Illinois

View more related job openings