Financial Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Marketers learn to play at social media games

Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Utilizing eye-tracking to optimize direct mail

An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

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Related Articles

There are 82 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding profitable business markets in the inner city

Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.

Americans put trust in time-honored brands ... and Google?

Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.

Trade Talk: Reading the tea leaves in Boston

A report on some of the highlights of the Marketing Research Association’s 2004 conference.

Americans make big plans for tax return monies

The 2011 tax season has Americans looking for satisfying ways to allocate their funds. This year, more people are option to save the money or a rainy day or splurge on big-ticket items.

Profitable insights

Banking services firm Digital Insight implemented an online customer feedback program to obtain measurable improvements in service quality and was able to demonstrate ROI on its efforts.

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