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Financial Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the financial industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific financial industry-related category below.

Tags: | CPA's / Financial Advisors | Financial / Investment / Banks | Insurance

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.

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Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ariba’s satisfaction research program has made listening to the customer a company-wide habit
Customer satisfaction research is now ingrained in the corporate culture of spend management firm Ariba. How it got there and how it is implemented is the subject of this article.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Trade Talk: Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Stimulus checks meet consumer expectations, fall short of government hopes
Costa Rican worker choose what they want from a pension service provider
Banco Interfin used two waves of quantitative research to identify its target customers and determine what might motivate them to choose its pension program over those offered by competitors.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Industries

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Incentive strategies for financial professionals
12/15/2010 by Nicholas A. Knoll

Related Job Postings

Account Executive
Princeton, New Jersey
Analytics Consultant
New York City, New York
Consumer Research Analyst/Consultant
Hartford, Connecticut
Customer Insights Marketing Manager
Northern New Jersey, New Jersey
Market Research Analyst
Pittsburgh, Pennsylvania

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