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Financial Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the financial industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific financial industry-related category below.

Tags: | CPA's / Financial Advisors | Financial / Investment / Banks | Insurance

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
In an MROC on the Affordable Care Act, participants and researchers alike learned from the group
The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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Related Articles

There are 92 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Reading the tea leaves in Boston
A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Using qualitative research to improve corporate intranet sites
The Principal Financial Group analyzed its use of intranet sites by applying a three-step process to collect data from the participants: a pre-browse interview; browsing activity observed by the researcher; and a post-browse interview.
By The Numbers: Increase response rates by increasing relevance
Respondents’ perceptions of a survey’s relevance to them can have a major effect on participation rates. Using an online survey for a bank as an example, the author shows different phrasings for survey invites and how they impacted response rates.
VeriFone conducts wide-ranging international research project to develop new product concept
VeriFone used international quantitative research to assess the viability of a new product.
Mystery shopping for the financial services industry — then and now
Marketing research is fairly new to the financial industry. This article discusses the history of mystery shopping, the first type of market research accepted by the banking industry, and provides several examples of how to use mystery shopping to increase sales and improve service.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Discussion Topics

Incentive strategies for financial professionals
12/15/2010 by Nicholas A. Knoll

Related Job Postings

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