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Financial Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the financial industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific financial industry-related category below.

Tags: | CPA's / Financial Advisors | Financial / Investment / Banks | Insurance

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.

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Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
With research as a guide, General American Insurance restructures for the future
Market Directions conducted focus groups, in-depth interviews and telephone interviews to understand what drives customer satisfaction regarding health insurance.
Focus gruops give a Dallas hospital insight into men's attitudes toward health care
Focus groups give a Dallas hospital insight into men's attitudes toward health care.
Study by North Carolina lender guides customer retention efforts
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.
Business trends, potential visible with computer mapping
Advancements in computer technology have enabled businesses, government and educational institutions to access valuable information from demographic maps. The process, once prohibitively expensive and time consuming, is becoming cheaper and easier with computers.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Discussion Topics

Incentive strategies for financial professionals
12/15/2010 by Nicholas A. Knoll

Related Job Postings

Account Executive
Princeton, New Jersey
Analytics Consultant
New York City, New York
Associate Analyst
Portsmouth, New Hampshire
HP Financial Services Customer Insights Manager
Northern New Jersey, New Jersey
Intern
Detroit, Michigan

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