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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.

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Related Articles

There are 1149 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
Analysis of beer ads shows the role of emotion in effective advertising
Emotion plays a central role in effective advertising. Through analysis of a series of beer ads, the author breaks down the many facets of emotion’s impact and the effect that emotional engagement has on attracting and holding attention, making a connection, creating buzz and building brand equity.
The latest findings of an ongoing study of why respondents participate in focus groups
This article reports findings from Phase III of research into why people participate in focus groups. Phase III was a larger quantitative study in which 1,640 respondents completed questionnaires after participating in a focus group. Phase I of this research was a quantitative study reported on in the article "Take the money and run?" which appeared in the May 1990 issue of Quirk's. Phase II was a qualitative study designed to determine if people would participate in a focus group without being paid, with the results published in the article "Money isn't everything," which appeared in the December 1990 Quirk’s.
Rethinking how we research and market to families with children
Rather than focus solely on how a kid or a mom would respond to their product, marketers should consider the family unit as a whole and craft messages that communicate inclusiveness, variety, ease of use and value.
VeriFone conducts wide-ranging international research project to develop new product concept
VeriFone used international quantitative research to assess the viability of a new product.

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Related Glossary Terms

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
April 20-22, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 20-22 in Rockville, Md.
RIVA COURSE 202: SKILL ACCELERATION
April 21-23, 2015
RIVA Training Institute will hold a course, themed 'Skill Acceleration,' on April 21-23 in Rockville, Md.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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