Focus Groups

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

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Related Articles

There are 718 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Customers as consultants: is anybody listening?

Customers want businesses that understand their needs and desires and are responsive. This article discusses using online focus groups and Web-based surveys to learn from customers and ultimately make important business decisions.

The new cultural mix

Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.

Focus group gripes

Focus groups can have their challenges for different people involved in the research. This article shares the thoughts of a marketing research director, a focus group facility owner and a moderator.

'Lite' Meter

Boston Edison conducted a comprehensive study to answer questions about its Lite Lights energy conservation program's four major components: program delivery, target market, promotion and estimation of energy savings. The company used a broad range of research strategies: in-depth one-on-one interviews, focus groups, phone interviews and customer surveys.

Focus on their needs

Concrete advice on how to tailor the focus group process to mature respondents, including tips on paying incentives, the availability of restrooms and the kinds of meals and snacks to serve - or not serve!

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Related Suppliers: Focus Group Facilities

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• Focus Group-Transcriptions
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• Low Incidence Research
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