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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.

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Related Articles

There are 1162 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups guide creation of environmental insurance product
To create its new environmental insurance product, ERIC Group Inc. used focus groups including executives who would make the ultimate decision on a purchase as well as people who would most likely influence the top decision maker. The 25 focus groups resulted in significant changes to the policy, such as who and what it would cover.
For international focus groups, local is best
Conducting focus groups abroad isn’t the same as conducting them in one’s home country. This article discusses conducting focus groups internationally, including moderator, recruiter, and facility selection; materials translation; moderator briefing; translator; and preparation.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Trade Talk: Two new books on mind-mining; plus a look at Boomers
This article reviews three books: How Customers Think, Moderating to the Max, and After Fifty—How the Baby Boom Will Redefine the Mature Market.
Diary of a moderator
Part II of the moderator diary series, this article continues the entries of one moderator's diary, providing a composite of a typical week.

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Related Glossary Terms

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.
ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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