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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Articles

There are 1104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
Physician focus groups revisited
Marketing research with health care professionals has changed during the last decade. This article discusses what has changed and what has not, including qualitative research, recruitment, facilities, food, group dynamics and moderator.
Research method tests boundaries of conventional wisdom
While many qualitative research techniques reject experts from the field, a new technique, Delphi, is breaking new ground for market research by utilizing expert knowledge. The strategy has risks, but Delphi is helping clients access new information.
Trade Talk: Videoconferencing moves from convenience to necessity
Once a tool that in early 2000 seemed merely acceptable for conducting focus groups, videoconferencing became a necessity with the failing economy and the events of September 11. This article discusses videoconferencing, including its growth, moderating remotely and how research is more important than ever.

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Related Glossary Terms

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 23-25, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 23 -April 25 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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