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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.

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Related Articles

There are 1116 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Don't let technology take control of focus groups
Focus groups continue to be one of the most popular and fastest-growing market research techniques. Technological advances have affected the way marketing people operate in the 1990s. This article encourages focus group researchers to review some of the basic building blocks of the focus group technique to ensure that none of them are being compromised with the new approaches.
Qualitatively Speaking: Getting great insights from kids in focus groups
While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.
Generating B2B insights via catch-and-release interviews
Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.
Trade Talk: A timely pep talk
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.
Gaining a clearer picture of customers in the focus group recruitment process
The standard approach to recruiting focus group participants is to screen for people who fit specific predetermined criteria. However, the author recommends adding a quantitative component to maximize the value of qualitative focus group research. By simply adding a few questions to a focus group screener, companies can make more effective use of the customer contacts that are being made without a significant increase in costs.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
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10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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