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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Don’t call me honey: 10 tips on how to sell to a corporate researcher
Drawing on her personal experience purchasing research services, Kristen Santos shares 10 dos and don’ts for market research providers selling to corporate researchers.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

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Related Articles

There are 1143 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Thoughts on conducting focus groups with older consumers
The 50-plus crowd has become a formidable one that will continue to grow as Baby Boomers continue to turn 50. Though the group is large, marketing researchers continue to validate research techniques for younger generations. This article addresses research techniques for adults over 50, of which there’s one rule that dominates: Keep is simple, sonny!
The fusion of Web 2.0 and contextual research methods creates the opportunity for something new
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.
General Motors measures channel loyalty in the automotive parts aftermarket
General Motors (GM) conducted a multi-phase study of dealership loyalty in the automotive parts aftermarket to determine why customers choose to purchase from GM Service Parts Operations (SPO) and its competition, the results of which were used to develop a set of loyalty questions to help SPO monitor service and maintain dealer loyalty.
Hamilton Beach talks to consumers before introducing small appliance lines in Mexico and Europe
Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
March 2-4, 2015
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 2-4 in Rockville, Md.
RIVA COURSE 195: PRINCIPLES OF QUALITATIVE RESEARCH
March 9, 2015
RIVA Training Institute will hold a course, themed 'Principles of Qualitative Research,' on March 9 in Rockville, Md.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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