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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.

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Related Articles

There are 1124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The visual language of focus groups and one-on-one interviewing
Respondents participating in focus groups and one-on-one interviews, like moderators, may be nervous at the start of the discussion. Respondents and moderators alike can learn a great deal about each other via visual language. This article discusses visual language, how moderators should present themselves and how to recognize and utilize the visual language of qualitative research.
Seven rules for observational research: how to watch people do stuff
Observational research is becoming a popular method, yet many clients are not comfortable with it simply because they don't know how to get value from watching people. This article discusses seven rules for observational research that will help client and moderator alike.
Online focus groups now viable for international research
With the click of a button, international communication - international research - is a reality. This article discusses conducting focus groups online, including key considerations.
Using research to reduce e-shopping abandonment rates
By asking potential customers why they are leaving an e-commerce site, we can better understand reasons for shopping-cart abandonment and also give them a reason to stay and purchase.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.

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Related Glossary Terms

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - LONDON
October 2, 2014
The Research Club will host a networking event on October 2 at Tiger Tiger's, London.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
October 7-9, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 7-9 in Rockville, Md.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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