Focus Groups

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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There are 628 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Interpreting research data: It all depends on the context: Interpreting research data depends on the context. Often, the only context that exists is within the minds of company leaders and the expectations and desires may vary substantially between executives. This article presents a four-step process to help bring leaders together on expectations and desires while establishing a context for findings.
Video safaris: an alternative to in-facility focus groups: Using a case study, this article discusses the benefits of video safaris as an alternative to in-facility focus groups.
Insights on a new site: A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.
The Q-Q matrix: Data warehousing has taken market segmentation analysis to greater, more desirable levels, though it is often used with companies with thousands - even millions - of customers. This article discusses the Q-Q matrix as a segmentation tool for small-to-medium business-to-business companies, including how to use the matrix.
When consumers whisper their values: By analyzing transcripts of online focus groups, researchers can uncover a respondent’s unspoken motivations and feelings, which can in some way compensate for the lack of visual feedback such as body language, which is not observable online.

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Related Glossary Terms

Focus group: A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES: March 24-26, 2010; RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 24-26 in Rockville, Md.

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