Focus Groups

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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Related Articles

There are 1054 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Enhancing market research with kids

Market research with kids isn’t the same as market research with adults: you can’t simply make the adult questions smaller. This article offers tips for conducting research with kids, including dealing with shyness, cognitive development considerations, working with different age groups and sexes, using video, rating and ranking, and interviewing parents.

By the Numbers: How to implement a screening process for research projects

A well-planned approach to vetting the value of a proposed research effort can pay a number of dividends, Brett Hagins writes, from saving time and money to advancing the researcher’s career.

How to get better tape recordings of focus groups and interviews

This article details 15 ways to get better taping recordings of focus groups and interviews.

Digital recording of qualitative interviews

Technology can be of great benefit to researchers. This article discusses InterClipper, a new product that takes digital recording to a new level.

Considerations for choosing qualitative research facilities

Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.

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