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Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Tags: | Focus Group Facilities | Focus Group Moderating | Focus Group Moderator Training 
| Focus Group-Online | Focus Group-Online (Bulletin Board) | Focus Group Recruiting | Focus Groups 
| Focus Group-Teleconference | Focus Group Transcriptions | Focus Group-Videoconference 
| Focus Group-Web Conference | Low Incidence Research | Low Incidence Screening 
| Pre-Recruit Interviewing | Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Software-Qualitative | Test Kitchen | Transcription Services | Videorecording

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to align innovation teams
Kip Creel outlines several best practices for assembling, guiding and getting the most from product and service innovation teams.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research

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Related Articles

There are 1122 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Technology brings efficiency, opportunity to qualitative researchers and clients
QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.
How clients can recognize and get great work
By watching for (and watching out for) these cues and clues, clients can make sure their qualitative research consultant is skilled and effective.
A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Using a strong questionnaire to harvest high-quality data
When designing a survey questionnaire, researchers and non-researchers alike must consider the potential impact that wording, sequence, structure, layout, etc., can have on data quality. The author offers 10 issues to consider.
Trade Talk: Videoconferencing moves from covenience to necessity
Why videoconferencing is becoming more critical to research in the wake of 9/11.

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Related Glossary Terms

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Related Events

NETWORKING EVENT BY THE RESEARCH CLUB
September 24th, 2014
The Research Club will host a networking event in conjunction with the MRMW conference on September 24th at the Riva Bar in Berlin, Germany.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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Related Discussion Topics

Teen and Parent FGs
08/22/2012 by Amy s. Salem
How to run a focus group with traders/retailers from a town?
01/13/2011 by Aisling Roche
FG Facilties able to stream video with Silverlight?
10/20/2009 by Tammy M. Kelly
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
Moderators: You will get what you pay for
09/27/2007 by Martin Calle

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