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Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Tags: | Beverage | Candy / Confectionery | Cereals | Cosmetics | Fast-Food Industry | Foods / Nutrition
| Health & Beauty Aids | Meat Industry | Music Tests | Restaurants / Food Service | Sensory Research
| Taste Tests | Test Kitchen

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends

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Related Articles

There are 227 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps Grant/Jacoby develop new advertising for Stokely USA
Grant/Jacoby developed new advertising for Stokely USA based on research using focus groups and storyboard tests. To test the impact of the new campaign, researchers used customers’ claimed past three-month purchases and attitudinal shifts.
Persuasive advertising drives toothbrush sales
Toothbrush sales are on the rise. This article discusses this growth and how it has resulted from persuasive advertising, including examples of different products.
It takes a little detective work to explain purchase volume discrepancies
The author presents instructive anecdotes on the topic of purchase volume discrepancies and shows how there is often more to the numbers than meets the eye.
Recession-weary Americans keep eating, and here's what
What else did researchers find when they asked one hundred women to open up their purses
One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

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Industries

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Related Glossary Terms

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Related Discussion Topics

Fulfillment House Options for In-home
11/16/2010 by Gus A. Valen

Related Job Postings

Consumer and Sensory Analyst
Northeast Shore, New Jersey
IRI ANALYST
New York City, New York
Manager of Market Research Operations
San Francisco Bay/San Jose, California
Research Manager
Chicago, Illinois