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Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Tags: | Beverage | Candy / Confectionery | Cereals | Cosmetics | Fast-Food Industry | Foods / Nutrition
| Health & Beauty Aids | Meat Industry | Music Tests | Restaurants / Food Service | Sensory Research
| Taste Tests | Test Kitchen

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Pricing research: A new take on the Van Westendorp model
Michael Lieberman explores a new extension of the Van Westendorp price sensitivity meter.
Using hyperlink networks to data-mine the Web
Michael Lieberman explores the VOSON Data Provider, a plug-in for analyzing hyperlink networks.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending

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Related Articles

There are 240 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research steers nightclub's respositioning
Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.
Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons
Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.
In Case You Missed It... August 2010
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
In Case You Missed It... May 2009
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

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Industries

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Related Glossary Terms

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Related Discussion Topics

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