Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Mobile research offers speed, immediacy: Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
By the Numbers: Under the influence: The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.
Does your concept have what it takes to hit its target?: Innovation may seem like a daunting undertaking, with few signposts to guide the trailblazers of new ideas. However, there is a roadmap that can assist innovators along an effective concept development path and improve the odds of success.

See more articles on this topic

There are 75 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Going for the gold: Sonic Drive-in uses the Sonic Games, an annual incentive program that uses mystery shopping, to motivate frontline employees.
Women are from Venus, men drink scotch: Sazerac Company Inc. used focus groups in the development of a new schnapps bottle design that would appeal to women without alienating men.
Moving beyond satisfaction: Brands miss a big opportunity when they view customer relationships from a purely functional perspective. Customers enjoy being in relationships with brands and good relationships often will lead them to be willing to pay more for a brand’s products and forgive minor failures by the brand.
Trade Talk: ROI at the ARF: This article provides a brief summary of this year’s Advertising Research Foundation conference in New York City, highlighting the forum “How Research Pays Back.”
A definite Impact: Through a tracking study, Starbucks found that its out-of-home media (billboards, kiosk ads, vehicle wraps) was as efficient as its other traditional media.