Food and Sensory Research (Taste Tests)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

In Case You Missed It... April 2013

News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

What happens when community participants start acting like researchers?

Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

Trade Talk: Study results offer peek into shoppers’ heads

An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.

Creative ethnography helps small nutrition-bar start-up find its path

Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.

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Related Articles

There are 215 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: New-product survey plumbs consumer mind-sets

A look into the top products of 2009 and what they can tell researchers about upcoming trends.

Research shows the power of telling a good story when creating advertising aimed at kids

Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

Using social media research to complement traditional methods

Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Beverage
• Candy/Confectionery
• Cereals
• Cosmetics
• Fast-Food Industry
• Foods/Nutrition
• Health & Beauty Aids
• Meat Industry
• Restaurants/Food Service

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Music Tests
• Sensory Research
• Taste Tests
• Test Kitchen

Industries

• Beverage
• Candy/Confectionery
• Cereals
• Cosmetics
• Fast-Food Industry
• Foods/Nutrition
• Health & Beauty Aids
• Meat Industry
• Restaurants/Food Service

Conduct a detailed search of the entire Researcher SourceBook directory