Food and Sensory Research (Taste Tests)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

Using in-depth interviews to examine the impact of advertising

Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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Related Articles

There are 102 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research improves sweetener packaging

When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Regaining a foothold

Spreckels Sugar Company conducted one-on-one interviews with a cross-section of both light and heavy users of sugar to delve into their attitudes and behavior towards sugar. It then developed product concepts based on this input and tested them in a second round of one-on-ones. Mock-ups of new packaging concepts were then subjected to in-home use tests. During test-marketing, survey cards were distributed to get reactions from consumers in the marketplace.

Two methods, same goal

The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.

American masala

This article discusses Asian-Indian immigrants, particularly the effect of acculturation on their food preparation and consumption.

Vices remain recession-proof

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Beverage
• Candy/Confectionery
• Cereals
• Cosmetics
• Fast-Food Industry
• Foods/Nutrition
• Health & Beauty Aids
• Meat Industry
• Restaurants/Food Service

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Music Tests
• Sensory Research
• Taste Tests
• Test Kitchen

Industries

• Beverage
• Candy/Confectionery
• Cereals
• Cosmetics
• Fast-Food Industry
• Foods/Nutrition
• Health & Beauty Aids
• Meat Industry
• Restaurants/Food Service

Conduct a detailed search of the entire Researcher SourceBook directory