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Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Tags: | Beverage | Candy / Confectionery | Cereals | Cosmetics | Fast-Food Industry | Foods / Nutrition
| Health & Beauty Aids | Meat Industry | Music Tests | Restaurants / Food Service | Sensory Research
| Taste Tests | Test Kitchen

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.

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Related Articles

There are 226 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Tickling the taste buds
A Mintel report shows that the American palate is growing more accepting of spices and other strong flavorings.
Nutrition suffers as processed food wins out on price
Data Use: Laying new TURF with NCURA
While non-cannibalized unduplicated reach analysis (NCURA) provides output similar to total unduplicated reach and frequency (TURF), it seeks to incorporate a more real-world scenario and provides more in-depth results than traditional TURF models. The author uses the example of a fictional cookie maker to show how NCURA can help create an optimal product market mix.
Ethnography from the client's perspective
The authors interviewed 26 researchers to explore how they use ethnographic research. Most found the method valuable, but they expressed concerns over cost, timing and the difficulties of getting management buy-in. They also disagreed over who is best suited to lead an ethnographic research project – a moderator, an anthropologist/ethnographer or clients themselves.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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Related Suppliers: Moderators

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Discussion Topics

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11/16/2010 by Gus A. Valen

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