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Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Tags: | Beverage | Candy / Confectionery | Cereals | Cosmetics | Fast-Food Industry | Foods / Nutrition
| Health & Beauty Aids | Meat Industry | Music Tests | Restaurants / Food Service | Sensory Research
| Taste Tests | Test Kitchen

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.

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Related Articles

There are 222 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at customer relationships
Brands miss a big opportunity when they view customer relationships from a purely functional perspective. Customers enjoy being in relationships with brands and good relationships often will lead them to be willing to pay more for a brand’s products and forgive minor failures by the brand.
One-on-ones help Finlandia distill a winner
Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.
Researchers use a mix of qualitative methods to help Barilla learn how Americans view Italian food
In 2003, faced with attacks from the low-carb movement and a general view of its products as commodities, pasta maker Barilla used a wide-ranging research process to understand how U.S. consumers viewed Italianness. The research uncovered a number of useful findings and led the company to a marketing approach that highlighted the various regions of Italy and their accompanying cuisines.
More American workers dining at their desks
Dallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groups
The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Discussion Topics

Fulfillment House Options for In-home
11/16/2010 by Gus A. Valen

Related Job Postings

Associate Sensory Scientist
New Haven, Connecticut
Data Collection/Market Research Manager
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Internship
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Market Research Manager
St. Louis, Missouri

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