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Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific government-related category below.

Tags: | Defense | Government | Military

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

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Related Articles

There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Completing the Census - some skeptical, most receptive
While the majority of Americans plan to submit their 2010 Census forms, many are concerned about data privacy and whether or not the data will positively impact their communities.
Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
Trade Talk: Bringing a little private enterprise to Medicaid
A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.
Through a mail survey, California PERS asks enrollees to evaluate satisfaction with 25 health plans
To evaluate satisfaction with 25 health plans, California Public Employees Retirement System (PERS) mailed a survey to enrollees, testing the questionnaire beforehand through public meetings, a focus group, telephone interviews, intercepts and suggestions and review by the PERS Health benefits Advisory Council and the State of California Department of Personnel Administration. PERS also conducted a series of focus groups to follow up on the survey results.
Iowa city finds mail survey fits its needs
The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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