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Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific government-related category below.

Tags: | Defense | Government | Military

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.

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Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Accomplishments and concerns
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.
Qualitatively Speaking: A quantifiable difference
A moving personal experience further convinced the author of the impact that qualitative research can have.
Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

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Related Glossary Terms

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Related Discussion Topics

Millennial marketing: The key to success
10/30/2014 by Drew Miller

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