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Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific government-related category below.

Tags: | Defense | Government | Military

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

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Related Articles

There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... March 2011
News and notes on marketing and research: Celebrity ad endorsements; shopping for necessities onlines; front-of-pack labeling
Trade Talk: Researching the Web's wonders
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.
Focus groups shape ads designed to expand market for Federal Duck Stamp Program
The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.
Data Use: Using conjoint analysis to shape a political message
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Four-day workweek catching on

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