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Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific government-related category below.

Tags: | Defense | Government | Military

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using perceptual maps for political branding
Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
Qualitatively Speaking: A quantifiable difference
A moving personal experience further convinced the author of the impact that qualitative research can have.

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Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research unravels bus riders' intimidation
Minneapolis-St. Paul’s Metropolitan Transit Commission needed to overcome many obstacles to increase and retain ridership on busses, especially for non-English speakers. Interviews, focus groups and questionnaires in different languages were employed to develop a marketing strategy that would make the bus system more hospitable and less threatening.
NBC/Journal poll is tested, precise process
NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.
San Diego downtown relies on research
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
Trade Talk: Consumers unsure how to solve packaging waste problems
Pollution has become a hot topic. This article discusses packaging waste problems and factors in resolving the problems, including consumer involvement.
Trade Talk: Accomplishments and concerns
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.

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Related Glossary Terms

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Related Job Postings

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