Government Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

Qualitatively Speaking: A quantifiable difference

A moving personal experience further convinced the author of the impact that qualitative research can have.

A marketer's guide to proposed COPPA changes

Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

Trade Talk: These researchers risk their lives to gather data

Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

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Related Articles

There are 61 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

Data analysis improves service of Arizona Dept. of Weights & Measures

The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

Trade Talk: Best Practices Act poses real danger to research

Howard Fienberg, director of government affairs for the Marketing Research Association, offers insight regarding the threat posted to marketing research by a federal data privacy bill that was introduced earlier this summer.

In Case You Missed It November... 2010

News and notes on marketing and research: Walmart sponsors focus groups for voting moms; Facebook launches Questions feature; study looks at happiness among Americans

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