Government Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

Qualitatively Speaking: A quantifiable difference

A moving personal experience further convinced the author of the impact that qualitative research can have.

A marketer's guide to proposed COPPA changes

Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

Trade Talk: These researchers risk their lives to gather data

Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

See more articles on this topic

Related Articles

There are 61 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Take the R train

New York City Transit uses qualitative and quantitative research and a client-oriented approach to improve the experiences of subway and bus passengers as well as the relationships with internal partners.

When every second counts

An inventor and former member of law enforcement sought the help of the Office of Law Enforcement Technology Commercialization (OLETC) for marketing assistance. His LifeLite product, a light to help identify the exact location of an emergency, had been well-received by law enforcement and emergency personnel but had never been evaluated by the general public. OLETC teamed with McMillion Research to conduct a national consumer study, consisting of mall interviews in San Francisco, suburban Detroit, and Charleston and Huntington, W.Va. The main objectives were to survey public interest in the concept, determine and confirm the target markets, and gauge consumer marketing opinions.

U.S Army studies teens closely

A look at how the U.S. Army uses research to develop media campaigns to assist in recruiting.

Leaving nothing to chance

The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• Defense
• Government
• Military

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Defense
• Government

Conduct a detailed search of the entire Moderator directory.