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Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific government-related category below.

Tags: | Defense | Government | Military

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

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Related Articles

There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How market research can defend false-advertising claims
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.
Qualitatively Speaking: A quantifiable difference
A moving personal experience further convinced the author of the impact that qualitative research can have.
In Case You Missed It... March 2011
News and notes on marketing and research: Celebrity ad endorsements; shopping for necessities onlines; front-of-pack labeling
In Case You Missed It... October 2009
News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
U.S Army studies teens closely
A look at how the U.S. Army uses research to develop media campaigns to assist in recruiting.

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Related Glossary Terms

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