Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Defense | Government | Military

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.
In Case You Missed It... June 2010: News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
How to boost your multicultural intelligence: David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.

See more articles on this topic

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Lessons from Florida: The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
When every second counts: An inventor and former member of law enforcement sought the help of the Office of Law Enforcement Technology Commercialization (OLETC) for marketing assistance. His LifeLite product, a light to help identify the exact location of an emergency, had been well-received by law enforcement and emergency personnel but had never been evaluated by the general public. OLETC teamed with McMillion Research to conduct a national consumer study, consisting of mall interviews in San Francisco, suburban Detroit, and Charleston and Huntington, W.Va. The main objectives were to survey public interest in the concept, determine and confirm the target markets, and gauge consumer marketing opinions.
Assessing the threat: This report is based on work performed for the CDC through an interagency agreement with the U.S. Department of Energy. The National Immunization Program (NIP), part of the CDC, used one-on-one interviews with physicians and focus groups with members of the general public with three goals in mind: identify those areas where key stakeholders were uninformed or misinformed about smallpox, craft messages that would effectively educate stakeholders in advance of an outbreak and create other messages for use during or after an actual smallpox crisis, and test the effectiveness of all messages with their respective target audiences in advance of an actual health crisis.
Research unravels bus riders' intimidation: Minneapolis-St. Paul’s Metropolitan Transit Commission needed to overcome many obstacles to increase and retain ridership on busses, especially for non-English speakers. Interviews, focus groups and questionnaires in different languages were employed to develop a marketing strategy that would make the bus system more hospitable and less threatening.