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Housing and Construction Industries

We've grouped together all the information our site contains on marketing research in the housing and construction industries to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Building Materials/Products | Construction Industry | Construction-Residential
| Home Improvement/DIY | Housing | Real Estate/Development

 

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Home improvement DIYers suffer from lack of funds, not ambition
Data from Chicago research company Mintel indicates that more than a quarter of DIYers say they would like to undertake a major renovation or addition to their home but simply don't have the funds.
Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
Statistical package helps marketers choose forecasting models
Forecast Pro, a statistical forecasting package designed for PCs, allows the business user to prepare forecasts of time series data using three basic methodologies - Exponential Smoothing, Box Jenkins and Dynamic Regression. Owens Corning Fiberglass uses the product in its roofing division, and Florists’ Transworld Delivery uses it to forecast key factors for its business.
Integrating marketing tools facilitates location of new construction
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
Customer satisfaction research is Homecorp's secret formula for success
Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.
In the U.S. and overseas, CNH Global talks to loader backhoe users to develop new models
There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.

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Related Glossary Terms

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Related Discussion Topics

Effect of Testimonials on Purchasing?
05/07/2010 by Paul Gurwitz

Related Job Postings

Research Manager
New York City, New York