Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Housing and Construction Industries

We've grouped together all the information our site contains on marketing research in the housing and construction industries to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Building Materials/Products | Construction Industry | Construction-Residential
| Home Improvement/DIY | Housing | Real Estate/Development

 

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending
Queue Bits
Marketing research and insights news and information. This issue's keywords: small business owners; multichannel sales; electric cars; chief digital officers; housing market
Queue Bits: Shoppers find some store tracking technology to be “creepy”
Marketing research and insights news and information. This issue's keywords: store tracking technology; brand content; online purchasing; Walgreens Balance Rewards; home renovation

Related Articles

There are 34 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.
Statistical package helps marketers choose forecasting models
Forecast Pro, a statistical forecasting package designed for PCs, allows the business user to prepare forecasts of time series data using three basic methodologies - Exponential Smoothing, Box Jenkins and Dynamic Regression. Owens Corning Fiberglass uses the product in its roofing division, and Florists’ Transworld Delivery uses it to forecast key factors for its business.
Integrating marketing tools facilitates location of new construction
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
A look at the customer survey process at Caterpillar Inc.
Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.
Consumers give Mannington a winning formula for new vinyl flooring product
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Discussion Topics

Effect of Testimonials on Purchasing?
05/07/2010 by Paul Gurwitz