Housing and Construction Industries

We've grouped together all the information our site contains on marketing research in the housing and construction industries to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... June 2009: News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant
Trade Talk: The Web drives sales, but not all by itself: A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
Using market research for business and public policy decisions in consumer lending: Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Unearthing the truth: There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.
A Pleasants surprise: Retail independents are challenged more than ever to not only maintain sales and profits but to simply survive. This article points out why cutting prices and paring the organization is the wrong reaction and why research and planning are needed more than ever when faced with heavy competition from a national chain.
Integrating marketing tools facilitates location of new construction: FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
Statistical package helps marketers choose forecasting models: Forecast Pro, a statistical forecasting package designed for PCs, allows the business user to prepare forecasts of time series data using three basic methodologies - Exponential Smoothing, Box Jenkins and Dynamic Regression. Owens Corning Fiberglass uses the product in its roofing division, and Florists’ Transworld Delivery uses it to forecast key factors for its business.
Using mystery shopping for discrimination and sales practices monitoring: As mystery shopping has evolved from its roots as an evaluator of retail conditions, companies have used the method for a variety of uses. This article discusses mystery shopping as a tool for monitoring discrimination in sales practices.