Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Housing and Construction Industries

We've grouped together all the information our site contains on marketing research in the housing and construction industries to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Building Materials/Products | Construction Industry | Construction-Residential
| Home Improvement/DIY | Housing | Real Estate/Development

 

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Home improvement DIYers suffer from lack of funds, not ambition
Data from Chicago research company Mintel indicates that more than a quarter of DIYers say they would like to undertake a major renovation or addition to their home but simply don't have the funds.
Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitative research helps Stanley Hardware reposition its line of mirror doors
Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.
Loosening the wheels of innovation
Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.
Trade Talk: Need statistics? These books have ‘em
A review of six books from New Strategist Publications that aim to give marketers access to stats on a variety of consumer segments.
Moen designs new showerhead after ethnographic research uncovers host of innovation opportunities
Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.
A look at the customer survey process at Caterpillar Inc.
Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Discussion Topics

Effect of Testimonials on Purchasing?
05/07/2010 by Paul Gurwitz

Related Job Postings

Marketing Analysis Manager
Atlanta, Georgia
Research Manager
New York City, New York