Housing and Construction Industries

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... June 2009

News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant

Trade Talk: The Web drives sales, but not all by itself

A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

Using market research for business and public policy decisions in consumer lending

Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

It’s automated and controlled

A look at the efforts of Honeywell’s Automation and Control Solutions unit to incorporate the voice of the customer into its products and processes.

The Revolution is at hand

Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.

Craftsmanship for the '90s

3M tested a number of packaging designs for its line of wood care products to make sure that the packaging would communicate key ideas and the benefits to both novice and experienced woodworkers. The computer-generated designs experimented with different names for the products (such as Safe Strip, Strip Safer) and informational taglines below the product name to explain the product benefits. The main research methods used were eye-tracking and one-on-one interviews.

Unearthing the truth

There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.

Giving the customer a voice

Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.

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