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Industrial Market Research

We've grouped together all the information our site contains on industrial marketing research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Aerospace | Chemical Industry | Cosmetics | Industrial Research | Manufacturing
| Petroleum Products | Transportation-Marine / Cargo


Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tennant fine-tunes its business-to-business research
For many industrial manufacturers, marketing is based on "pushing" customers into buying a product and then moving on to the next likely customer. Tennant, a manufacturer of floor maintenance equipment, refined its marketing techniques to "pull" customers in by meeting needs and expectations. The shift has improved customer satisfaction.
Survey defines lawn mower purchasing habits
This study used a mailed survey to mower purchasers to identify their characteristics and determine factors influencing their purchasing decisions. The researchers grouped the respondents into categories based upon the primary motivators of their decision-making process: brand name, features, price and outlet.
10 steps to improve business/industrial research
The most successful product manufacturers are often the best market researchers too. Margaret F. Morich, co-founder of Consumer & Professional Research Inc., outlines 10 suggestions on how to improve B2B research projects.
Company's recognition up 64% following advertising campaign
Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.
Focus groups aid positioning of new boiler control technology
To determine how to market a new boiler system technology and identify the target audience, Cleaver-Brooks conducted focus groups with prospective buyers from a variety of industries and applications, such as hospitals, manufacturing plants, schools and universities. Via an earpiece, the moderator received coaching from company observers throughout the focus group process to ask follow-up probing question or to rephrase questions. Field tests with sample customers were also completed.

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