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Industrial Market Research

We've grouped together all the information our site contains on industrial marketing research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Aerospace | Chemical Industry | Cosmetics | Industrial Research | Manufacturing
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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

IT firm seeks company-wide acceptance of findings from international qualitative project
A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.
Effective use of online research
An international cosmetics manufacturer used online questionnaires to determine a marketing strategy for a product with a low rate of repeat buyers. Because of the stigma attached to men who use beauty products, the company doubted that face-to-face interviews or telephone interviews would elicit honest answers. Participants answered nine questions about the two competing cosmetic products and their reasons for their purchasing decisions.
Mystery shopping fuels Texaco's employee excellence program
Mystery shopping has been growing in popularity. This article discusses that growth and how Texaco used mystery shopping to research its excellence program, Building Tomorrow Together, by reviewing each of its wholesale and retail gas stations and truck stops.
Using virtual reality-based conjoint to capture the voice of the customer
When demand for a new product is highly uncertain and prototypes are expensive to develop, a research approach where potential customers evaluate hypothetical products can be extremely useful. This article describes use of TradeOff VRTM, which combines conjoint analysis and virtual reality to obtain customer feedback regarding the product design and planning process for a new Volvo truck.
Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

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Related Suppliers: Research Companies from the SourceBook

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Industry Market Analyst