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Industrial Market Research

We've grouped together all the information our site contains on industrial marketing research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Aerospace | Chemical Industry | Cosmetics | Industrial Research | Manufacturing
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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

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Related Articles

There are 40 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups aid positioning of new boiler control technology
To determine how to market a new boiler system technology and identify the target audience, Cleaver-Brooks conducted focus groups with prospective buyers from a variety of industries and applications, such as hospitals, manufacturing plants, schools and universities. Via an earpiece, the moderator received coaching from company observers throughout the focus group process to ask follow-up probing question or to rephrase questions. Field tests with sample customers were also completed.
Use of the Kano method keeps Honeywell attuned to the voice of the customer
Honeywell Corp. uses a multi-step process that includes the Kano method survey to determine which products to develop or change and how development resources should be allocated, meeting its most important goal of providing relevant customer input in decisions making.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Research leads old-line company to change name, launch new product
Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.
Effective use of online research
An international cosmetics manufacturer used online questionnaires to determine a marketing strategy for a product with a low rate of repeat buyers. Because of the stigma attached to men who use beauty products, the company doubted that face-to-face interviews or telephone interviews would elicit honest answers. Participants answered nine questions about the two competing cosmetic products and their reasons for their purchasing decisions.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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