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Industrial Market Research

We've grouped together all the information our site contains on industrial marketing research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Aerospace | Chemical Industry | Cosmetics | Industrial Research | Manufacturing
| Petroleum Products | Transportation-Marine / Cargo

 

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The seven golden rules of styling/design research
Database facilitates supply chain approach to research project
Supply chains is a hot topic in e-business. This article discusses a study sponsored by more than 20 companies that combined 100 interviews of supply chain ambassadors and a Web survey of these and a few hundred more.
Data Use: Using the analytical hierarchy process
When there are five or fewer variables to test, the analytical hierarchy process works well. Variables are paired against each other and respondents pick the feature they like best. It can help determine how to bundle product features or how to structure payments options, for example.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
Trade Talk: IIR conference demonstrated the power of collaboration
Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.

Related Job Postings

Industry Market Analyst
Qualitative Research Manager
Pittsburgh, Pennsylvania
Senior Statistics Manager
Chicago, Illinois