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Industrial Market Research

We've grouped together all the information our site contains on industrial marketing research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Aerospace | Chemical Industry | Cosmetics | Industrial Research | Manufacturing
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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

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Related Articles

There are 40 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Use of the Kano method keeps Honeywell attuned to the voice of the customer
Honeywell Corp. uses a multi-step process that includes the Kano method survey to determine which products to develop or change and how development resources should be allocated, meeting its most important goal of providing relevant customer input in decisions making.
The seven golden rules of styling/design research
Designing a customer satisfaction survey for industrial products
Marketing research of industrial products has grown rapidly in the past few years. Customer satisfaction is the hot topic in this area of research. This article discusses how to design a customer satisfaction survey for industrial products.
Demystifying international industrial research
International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.
Research leads old-line company to change name, launch new product
Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Job Postings

Market Research Analyst
Pittsburgh, Pennsylvania
Sr. Market Intelligence Manager
Orange County, California