Industrial Market Research

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Rethinking the role of shopper insights

Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

Trade Talk: IIR conference demonstrated the power of collaboration

Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.

Doubt dominates Americans' faith in fixing BP oil spill

According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

It watches like a hawk

To determine how to market a new boiler system technology and identify the target audience, Cleaver-Brooks conducted focus groups with prospective buyers from a variety of industries and applications, such as hospitals, manufacturing plants, schools and universities. Via an earpiece, the moderator received coaching from company observers throughout the focus group process to ask follow-up probing question or to rephrase questions. Field tests with sample customers were also completed.

A global consensus

A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.

Data Use: Using the analytical hierarchy process

When there are five or fewer variables to test, the analytical hierarchy process works well. Variables are paired against each other and respondents pick the feature they like best. It can help determine how to bundle product features or how to structure payments options, for example.

Defining the system of needs in an industrial market

Researchers conducted needs research by interviewing individuals with influence upon purchasing decisions for an air compressor product in their companies. The article discusses the interviewing strategies that led from a discussion of the broader context to specific questions about the product and problems with it.

Survey defines lawn mower purchasing habits

This study used a mailed survey to mower purchasers to identify their characteristics and determine factors influencing their purchasing decisions. The researchers grouped the respondents into categories based upon the primary motivators of their decision-making process: brand name, features, price and outlet.

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