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Interactive Electronic Group Research

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Tags: | Audience Response Systems | Interactive Electronic Group Research

 

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trends and developments in moment-to-moment research
This article is an update of a paper originally presented by Friea Crocker at the International Conference on Computer Assisted Survey Information Collection in December 1996 in San Antonio, Texas. This examination of trends and developments in moment-to-moment research includes a discussion of portable systems and diversified applications.
Dialing for dollars
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
Group response measurement systems aid in ad testing and more
Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.
One of the crowd
Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.
Without reservations
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.

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MRA FALL CONFERENCE
November 10-12, 2010
The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.
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