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Interactive Electronic Group Research

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Tags: | Audience Response Systems | Interactive Electronic Group Research

 

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Interactive response systems ease research on controversial subjects
Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.
PBS station tests direct mail pieces with dial response measurement system
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.
Trends and developments in moment-to-moment research
This article is an update of a paper originally presented by Friea Crocker at the International Conference on Computer Assisted Survey Information Collection in December 1996 in San Antonio, Texas. This examination of trends and developments in moment-to-moment research includes a discussion of portable systems and diversified applications.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.

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