Interactive Electronic Group Research

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Tags: | Audience Response Systems | Interactive Electronic Group Research

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study using the Heineken “Weasel” commercial: A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
What Casablanca can teach us about conducting more effective ad research: By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One of the crowd: Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.
Enhancing focus groups with wireless group response systems: Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.
Read all about it: The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.
A case study using the Heineken “Weasel” commercial: A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
What Casablanca can teach us about conducting more effective ad research: By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.