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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.

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Related Articles

There are 142 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How important is your international market research project?
Some people believe that an international market research project is out of their hands. However, the author advocates that a researcher, manager or client who does not become personally involved in every stage of the research process jeopardizes both company and career. He also gives strategies for overcoming the language barrier and addresses the hard work that comes with overseas involvement.
Data Use: Are global scales as easy as 1-2-3 or A-B-C?
Survey Sampling’s Kristin Cavallaro reports on findings from a seven-country study that tested two versions of a five-point Likert scale - one verbal, one numerical - to examine country- or culture-specific differences.
Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Qualitatively Speaking:Use focus groups to understand India's massive markets
Despite the predominance of the English language in India, there are a host of cultural considerations to account for when conducting focus groups.
Q&A: Research in Mexico
An interview with Manuel Barberena, president of Mexico City-based research firm Pearson, on the state of research in his country.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

ESOMAR 3D DIGITAL DIMENSIONS CONFERENCE
June 23-25, 2013
ESOMAR will hold its 3D digital dimensions conference, themed '(Online + Social Media + Mobile) Research,' on June 23-25 in Boston.
ESOMAR ANNUAL CONGRESS
September 22-25, 2013
ESOMAR will hold its annual congress on September 22-25 in Istanbul, Turkey.

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Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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