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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.

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Related Articles

There are 154 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at online research in the Middle East
Online research in the Middle East is rapidly becoming more and more feasible and offers a way to reach many different and heretofore difficult to access audiences.
Worldwide tracking study keeps IBM in touch with mainframe users
IBM conducts a tracking study twice a year in 14 languages in 27 countries throughout Europe, North America, South America and Asia to capture trend data on a variety of topics.
For quality international qualitative, take note of cultural differences
Drawing from the work of members of the Qualitative Research Consultants Association, the author gives advice to those conducting international qualitative research. Effective communication is the name of the game, especially in terms of expectations of all parties involved in the process.
A look at the Chinese automobile market
With massive growth in the middle classes, the car market in China is poised to explode.
Managing international research
International research can prosper through the use of three Cs: consistency, coordination and control. Tips for conducting research in specific countries are also offered.

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.
UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.

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Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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