International Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

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Related Articles

There are 142 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Q&A: Research in Canada

For his annual contribution to the international research issue, Quirk’s West Coast ad rep/roving reporter traveled to Montreal to speak with Elaine Rioux, president and CEO of Montreal-based Contemporary Research Centre.

Simplifying research in Japan

Cultural and economic differences between countries have posed significant problems for the move to make market research an internal product. This article demonstrates the processes and reasoning behind some market analysis studies conducted in Japan.

By the Numbers: Make your international phone interviews successful in any language

When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

Agricultural research in Asia

Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

Finding ideas that travel

This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

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