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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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Related Articles

There are 150 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Q&A: Research in Spain
An interview with Oscar Artinano Pocheville, associate partner of Arpo Research Consultants, a Madrid-based research firm, about the current state of marketing research in Spain.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
The rise of marketing research in China
Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.
Trade Talk: Book reviews: travel guides to foreign lands
Three books are reviewed, covering foreign travel and information; research with kids; and research with teens.

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Related Events

ESOMAR ANNUAL CONGRESS 2014
September 7-10, 2014
ESOMAR will hold its annual congress on September 7-10 in Nice, France.
SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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