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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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Related Articles

There are 153 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
Managing international research
International research can prosper through the use of three Cs: consistency, coordination and control. Tips for conducting research in specific countries are also offered.
Trade Talk: For emerging-market consumers, low incomes don’t mean low standards
A Synovate survey of low-income consumers around the world found that despite their modest means, they still expect quality from the products they buy and use
Using ethnography to gain perspective on international markets
As marketers become more global, companies have an increasing need to understand the often subtle nuances of customer behavior across countries and cultures. This article discusses ethnographic methods, providing 10 key principles that will ensure a successful and productive research experience.
Omnibus research in Asia has unique demands
Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
INTERNATIONAL SHOPPER INSIGHTS IN ACTION - 14TH ANNUAL
July 14-16, 2015
IIR will hold its international Shopper Insights in Action event, themed 'The Future of Shopping: Resetting expectations and synergzing ecosystems,' on July 14-16 at the Navy Pier in Chicago.

Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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Related Job Postings

B2B & Strategic Market Intelligence Interviewer
New York City, New York
Customer Insights Marketing Manager
Northern New Jersey, New Jersey
Director, Quantitative Research
Los Angeles, California
Market Analyst
San Francisco Bay/San Jose, California
Market Research Project Manager
Detroit, Michigan

View more related job openings