Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

See more articles on this topic

Related Articles

There are 153 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Book reviews: travel guides to foreign lands
Three books are reviewed, covering foreign travel and information; research with kids; and research with teens.
Q&A: Research in Latin and Central America
Quirk’s Lane Weiss interviews researcher Carlos Denton, CEO of CID Gallup in San Jose, Costa Rica.
Conducting marketing research in Chile
Research approaches vary depending on the culture being investigated. This article focuses on how an independent consultant can conduct market research in Chile to help marketers make the right decisions.
Q & A: Conducting research in Egypt and Israel
For this year’s international research issue, Lane Weiss, Quirk’s West Coast ad rep, interviewed principals of research firms in Egypt and Israel to gain insight into conducting research in these countries.
How important is your international market research project?
Some people believe that an international market research project is out of their hands. However, the author advocates that a researcher, manager or client who does not become personally involved in every stage of the research process jeopardizes both company and career. He also gives strategies for overcoming the language barrier and addresses the hard work that comes with overseas involvement.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Events

THE RESEARCH CLUB NETWORKING EVENT IN CONJUNCTION WITH ILEX - AMSTERDAM
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference), 2015
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference) in Amsterdam.
4TH ANNUAL CHIEF MARKETING OFFICER (CMO) EXCHANGE
February 22-24, 2015
The International Quality and Productivity Center will hold its CMO Exchange on February 22-24 in Orlando.

View more Related Events...

Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

View More