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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

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Related Articles

There are 151 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mobile research offers speed, immediacy
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
Data Use: Does the rating scale make a difference in factor analysis?
Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.
Q&A: Research in Canada
For his annual contribution to the international research issue, Quirk’s West Coast ad rep/roving reporter traveled to Montreal to speak with Elaine Rioux, president and CEO of Montreal-based Contemporary Research Centre.
The global Internet research revolution: a status report
Like other great technologies of the 20th century, the Internet will have a profound impact on the world. This article discusses how the Internet affects global market research and issues to consider before conducting or commissioning Internet surveys internationally.
Trade Talk: I trust you, you trust me
A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.

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Related Suppliers: Research Companies from the SourceBook

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Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.
THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.

Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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Related Job Postings

Computer Programmer, Web Developer, SQL DBA
Detroit, Michigan
Director, Quantitative Research
Los Angeles, California
Manager, Market Insights
Market Analyst
San Francisco Bay/San Jose, California
Market Research Analyst
Detroit, Michigan

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