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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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Related Articles

There are 150 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips on getting international research right
As brand positioning becomes increasingly global, the need for accurate international market research has never been greater or played a more fundamental role. This article offers tips for conducting international research successfully. The discussion includes the questionnaire, methodologies, contacts and taking full advantage of the local agency’s knowledge.
Trade Talk: An MR dispatch from Myanmar
Quirk's Editor Joseph Rydholm talks with Lyndal Pearce of Millward Brown in Myanmar to get a glimpse of what it's like as a researcher on the ground in an emerging market.
Trade Talk: I trust you, you trust me
A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.
Conducting marketing research in Chile
Research approaches vary depending on the culture being investigated. This article focuses on how an independent consultant can conduct market research in Chile to help marketers make the right decisions.
Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

ESOMAR ANNUAL CONGRESS 2014
September 7-10, 2014
ESOMAR will hold its annual congress on September 7-10 in Nice, France.
SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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