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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

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Related Articles

There are 151 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: European research panels growing, adapting
While European panels have been slower to develop than U.S. panels, they are now up to speed and represent a host of cultures, languages and countries.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
An insider's guide to conducting effective research in developing countries
Studying local cultures to ensure that research goes smoothly can be time-consuming, but research firms specializing in international work are available. This article provides a guide on how to conduct effective market research in developing countries.
The seven deadly sins of VOC research
Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.
Five tips for doing research in Italy
Being attentive to the differences in culture and respectful of these differences can help speed you along the road of success. This article summarizes five pointers for doing business in Italy.

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Related Suppliers: Research Companies from the SourceBook

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Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.
THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.

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Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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Related Job Postings

Customer Insights Marketing Manager
Northern New Jersey, New Jersey
Director, Quantitative Research
Los Angeles, California
Manager, Market Insights
Market Analyst
San Francisco Bay/San Jose, California
Market Research Analyst
Detroit, Michigan

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