International Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Using qualitative research to optimize a global Web site for platinum

As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Best practices in managing offshore research processes

Companies outsourcing their market research operations is common practice but they may not be making the most of this service. This article addresses some trends within market research that influence outsourcing and some basic tenets to building successful outsourcing relationships.

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Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Good proposals without good manners fall short in China

Q&A: Research in Latin and Central America

Quirk’s Lane Weiss interviews researcher Carlos Denton, CEO of CID Gallup in San Jose, Costa Rica.

Q&A: Research in Canada

For his annual contribution to the international research issue, Quirk’s West Coast ad rep/roving reporter traveled to Montreal to speak with Elaine Rioux, president and CEO of Montreal-based Contemporary Research Centre.

International focus groups: Embrace the unpredictable

Focus groups are a proven methodology for collecting qualitative information. This article discusses international focus groups, noting cultural differences and how one should expect the unexpected.

Cross-culture calibration

Global research efforts must strike a delicate balance between design uniformity and cultural customization. The article cites examples related to questionnaire design and data analysis, among others.

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