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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Trade Talk: An MR dispatch from Myanmar
Quirk's Editor Joseph Rydholm talks with Lyndal Pearce of Millward Brown in Myanmar to get a glimpse of what it's like as a researcher on the ground in an emerging market.
Trade Talk: Quartz obsessions worth obsessing about
A look at four trends news outlet Quartz predicts will be the next big thing.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

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Related Articles

There are 147 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using social media as the next step in CRM
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.
Considerations for conducting market research in China
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.
An introduction to marketing research in China
Marketing research is fairly new to China. This article provides an introduction to marketing research in the world's most populous country.
Conducting automotive research in India
For international marketing researchers, there is really no such thing as a typical week. This article discusses one researcher’s experiences conducting car research in India.
Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

ETAIL LATIN AMERICA
May 19-21, 2014
Worldwide Business Research will hold its conference, 'eTail Latin America,' on May 19-21 at the Eden Roc Renaissance in Miami Beach, Fla.
IQPC 2014 CHIEF MARKETING OFFICER (CMO) EXCHANGE LATIN AMERICA
July 16-19, 2014
The International Quality and Productivity Center will hold its annual CMO Exchange Latin America conference on July 16-19 in Miami.

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Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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Related Job Postings

Computer Programmer/Web Developer/SQL DBA
Detroit, Michigan
Director Market Research
Northern New Jersey, New Jersey
Director of Industrial/B2B Research
Atlanta, Georgia
Director, Quantitative Research
Los Angeles, California
Entry Level Computer Programmer
Detroit, Michigan

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