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International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific international research-related category below.

Tags: | International Firms | International Interviewing | International Research
| Translation / Interpreting Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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Related Articles

There are 153 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Q&A: Research in Greece
An interview with Anna Karadimitriou, client services director of Athens-based research firm Focus SA, on the state of research in her country.
Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
The global Internet research revolution: a status report
Like other great technologies of the 20th century, the Internet will have a profound impact on the world. This article discusses how the Internet affects global market research and issues to consider before conducting or commissioning Internet surveys internationally.
Overcoming the obstacles to conducting international qualitative research
Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.
How Sony BMG used the Web to reach a disappearing audience
After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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Related Events

ESOMAR MENAP FORUM 2015: LEADING TRANSFORMATION
March 3-4, 2015
ESOMAR will present its MENAP Forum 2015, Leading Transformation on March 3-4 in Dubai.
THE BIG RETHINK US 2015
March 5, 2015
The Big Rethink US 2015 conference will be held March 5 at Time Warner Center in New York City.

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Related Discussion Topics

Shanghai Focus Groups
03/04/2011 by Steve Hanson
Re: Paid Research
09/27/2010 by Becky L. Hartin
Telephone Focus Group Project Questions
08/11/2010 by Jason M. Sherman
Max/Diff Model
07/27/2010 by William Bailey
maximum difference scaling technique
07/16/2010 by Ashok Kumar

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Related Job Postings

Client side Market Research Analyst/Project Dir.
West Palm Beach/Boca Raton, Florida
Creative Qualitative Researcher
San Francisco Bay/San Jose, California
Director/VP Client Engagement
Seattle/Tacoma, Washington
Field Supervisor (Market Research) - Quantitative
New York City, New York
Home Entertainment Research On-site
Los Angeles, California

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