International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | International Firms | International Interviewing | International Research | Translation / Interpreting Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
By the Numbers: Make your international phone interviews successful in any language: When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.
Considerations in quantitative data collection in China: Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.
How culture helps marketers understand sensory experiences: To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Overcoming the obstacles to conducting international qualitative research: Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.
A research adventure in the Caribbean Island: This article relates one researcher’s experience with a project in the Caribbean and how what sounded good initially became a reminder of how one can’t judge a book by its cover.
Demystifying international industrial research: International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.
By the Numbers: European research panels growing, adapting: While European panels have been slower to develop than U.S. panels, they are now up to speed and represent a host of cultures, languages and countries.
One billion and growing: As Internet adoption rates grow throughout the world, online research is becoming more and more viable. Still, each country presents various obstacles and the authors provide a country-by-country breakdown of penetration rates and offer notes and a go/no-go verdict on conducting Web research in the various regions.

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Related Glossary Terms

International research studies: Research studies that reach across national boundaries.

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Related Associations

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Related Events

ESOMAR ASIA-PACIFIC CONFERENCE: April 25-27, 2010; ESOMAR will hold its annual Asia-Pacific conference on April 25-27 in Bangkok, Thailand.
BIG CONFERENCE 2010: May 12-14, 2010; The Business Intelligence Group will hold its annual BIG Conference, themed 'Back to Black? Prospects for B2B Research,' on May 12-14 at the Marriott St. Pierre in Chepstow, South Wales, U.K.

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