Market Research Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

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Related Articles

There are 889 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Best practices for surveying niche social media members

Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

Increasing survey accuracy

This article discusses ways of minimizing three types of survey errors: sampling error, observational error (incorrect measurements), and non-observational error (the inability to obtain information from qualified respondents).

A report on the 2009 Globalpark Market Research Software Survey

This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

Supplier Side: Telephone data collection part 2: outsource it or do it yourself?

The second article in a two-part series about telephone data collection, this article examines schedule control and technology.

Customer service expectations and preferences in the age of Facebook

A recent Maritz Research study shows social media outlets are changing how consumers communicate with companies. What does this mean for marketers and for the marketing research industry?

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Gamification
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Facility
• Mall Interviewing
• Medical Interviewing
• Mobile Surveys
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Qualitative-Online
• Recruiting-Qualitative
• Recruiting-Quantitative
• Software-Apps
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-Online Surveys
• Spec Writing-Web
• Survey Design
• Telephone Interviewing/CATI

Conduct a detailed search of the entire Researcher SourceBook directory