Market Research Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

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Related Articles

There are 558 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: There's just one rule in designing questionnaires

Through a bit of reverse suggestion, the author offers ways to violate the cardinal rule of questionnaire development: thou shalt not offend thy respondents. The un-suggestions include: show them you don’t care; insult them with words; insult their intelligence; and make them play the guessing game.

Corporate culture

American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

Money metrics

This article discusses a self-funded study by the author’s firm that aimed to find a research method or methods that would provide statistically-sound information against which advanced statistical procedures could be applied in the investigation of Web sites, user interaction, and what is most meaningful to the user, all of which ties into revenue for companies with a Web presence.

For art's sake

Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.

Finding a clear path to new ideas

Delphi interviews - in which non-competing professionals whose areas of expertise have been identified as having an impact on a potential research project’s objectives - can serve as vehicle for uncovering new and unexpected ideas and strategies.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Facility
• Mall Interviewing
• Medical Interviewing
• Mobile Surveys
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Overnight Interviewing
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-Online Surveys
• Spec Writing-Web
• Survey Design
• Telephone Interviewing/CATI

Conduct a detailed search of the entire Researcher SourceBook directory