Market Research Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

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Related Articles

There are 889 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Each has its strengths and weaknesses

Telephone surveys have, in the past, been the method most used by research companies based on positive response rates and broad access to most U.S. households. With the continuing evolution of online surveys and the depth of Internet penetration, marketers and researchers must consider the pros and cons of each method carefully prior to commencing a research project. This overview discusses a variety of issues and considerations related to telephone and online survey research with the aim of providing direction for firms in the initial stages of developing or reviewing their approach to this area of research.

Spur of the moment

For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.

Be prepared

With well over 600 million Internet users worldwide, there is no questioning the viability of online surveying to collect market research data. This article discusses pitfalls in online research, including underestimating complexity, panel overuse, limitations, programming, professional respondents and poorly-written invitation letters.

Craftsmanship for the '90s

3M tested a number of packaging designs for its line of wood care products to make sure that the packaging would communicate key ideas and the benefits to both novice and experienced woodworkers. The computer-generated designs experimented with different names for the products (such as Safe Strip, Strip Safer) and informational taglines below the product name to explain the product benefits. The main research methods used were eye-tracking and one-on-one interviews.

Qualitatively Speaking: Add a bit of quant to your qual

Qualitative projects can benefit from adding a supplementary quantitative portion, facilitating market segmentation, for example, and other types of data analysis.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Gamification
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Facility
• Mall Interviewing
• Medical Interviewing
• Mobile Surveys
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Qualitative-Online
• Recruiting-Qualitative
• Recruiting-Quantitative
• Software-Apps
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-Online Surveys
• Spec Writing-Web
• Survey Design
• Telephone Interviewing/CATI

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