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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

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Related Articles

There are 971 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Using focus groups to generate satisfaction questionnaire content
Customer satisfaction and retention are the cornerstones of many business mission statements and strategies, a focus that requires communication with customers. This article discusses how to develop an effective survey instrument.
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Research steers auto makers toward better customer satisfaction
While the paper survey is still popular in the auto industry, it is slowly being replaced by the telephone survey. This article discusses changes in customer satisfaction research in the auto industry, including input from personnel from a variety of auto makers.
Four ways to protect the respondent pool
The negative stereotypes of long surveys at inconvenient times with poor incentives have turned qualitative respondents and potential respondents off from research. The following are steps researchers can take to keep their respondent pool well-stocked with satisfied respondents.

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Related Events

BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 12-14, 2014
Burke Institute will hold a workshop focused on designing effective questionnaires on August 12-14 in Las Vegas.
QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

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