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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

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Related Articles

There are 1027 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Responsive design and the road to happy research participants
Can creativity overcome the size, functionality and attention-span constraints of the mobile survey taker and allow online research to live on in a changing landscape?
By the Numbers: Why your customer satisfaction surveys are not actionable
Your internal clients are busy. To give them the customer satisfaction data they need, the authors suggest, you must make the information relevant and easy to act upon and tie it to a specific economic consequence.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
Using panel research to penetrate the Asian market
With some 500 million people online worldwide, the Internet has succeeded in bringing the world community together. This article discusses using online panels to research the Asian market, including establishing and maintaining the panel and limitations.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

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Related Events

BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 18-20, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on August 18-20 in Nashville.
BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
October 27-29, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on October 27-29 in San Jose, Calif.

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