Market Research Interviewing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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There are 471 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Organizing and implementing a market tracking system: There are many issues of concern that must be addressed when implementing a market tracking procedure. This article discusses some of the more important considerations that are essential to successful implementation of a market tracking system, specifically focusing on the main points important to the manager (user) of that tracking support group.
Creating loyalty on the Web: Brands have grown in importance over the decades. This article discusses brands and branding, including defining brand equity, measuring e-brand equity, and an example.
Trouble getting teens to talk?: Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.
Projective techniques: Do they work in the Hispanic market?: Projective techniques can be productive tools in qualitative research. Using case studies, this article discusses use of projective techniques in the Hispanic market.
Expanding horizons: In the past 20 years, the pace of globalization has been accelerated by the growth of the Internet and the rise of networked communications. This article discusses globalizing, including five reasons for going global, challenges to globalizing market research, solutions for globalizing market research and the importance of panels.

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Related Glossary Terms

Interview: A data-collection encounter in which one person (an interviewer) asks questions of another.

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Related Associations

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Related Events

QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP: March 25-26, 2010; The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.
GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.

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