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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

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Related Articles

There are 980 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What marketing research can gain from behavioral economics
This article is meant to contribute to thinking about what the field of behavioral economics has to offer the marketing research profession, including nine behavioral economics precepts and each's implications for marketing research.
FAQs for first-time clients of online qualitative
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.
Telephone tracking studies
Telephone tracking studies are widely used to obtain data on the effectiveness of ad campaigns, new product introductions and market share. C/J Research, Inc., Arlington Heights, Ill., has over the past 10 years conducted hundreds of studies using its 100-plus WATS station facility. C/J president Terence Cotter has been involved since the beginning and shares his observations about telephone tracking studies.
Hispanics: an essential market segment that enjoys surveys
The Hispanic population is the largest growing minority population in the United States. This article discusses the importance of understanding the population, so researchers can determine the most effective survey modes to reach them. The article also discusses the results of a survey of Hispanics.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.

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RIVA COURSE 303: ADVANCED MODERATING
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