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Legal Marketing Research

We've grouped together all the information our site contains on legal market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific legal-related research category below.

Tags: | Lawyers | Legal | Legal Research | Legal Research Consultation | Mock Jury Trials

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.

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Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Surveys help settle trade dress infringement case
Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.
Pennsylvania Bar Assn. conducts a telephone survey of lawyers recently admitted to practice
The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.
Using focus groups for a simulated trial process
Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.
Simulating the courtroom: qualitative research mock trials
Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.
Research on the witness stand: conducting surveys for use in litigation
Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.

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Related Suppliers: Research Companies from the SourceBook

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Related Job Postings

Research Operations Manager
Boston, Massachusetts