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Legal Marketing Research

We've grouped together all the information our site contains on legal market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific legal-related research category below.

Tags: | Lawyers | Legal | Legal Research | Legal Research Consultation | Mock Jury Trials

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

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Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
Trade Talk: Operation Cooperation
An interview with CMOR's Jane Sheppard discussing what researchers can do to increase respondent cooperation and satisfaction.
In Case You Missed It... June 2010
News and notes on marketing and research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Risky business: Attachment to mobile devices puts drivers in danger
Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending
Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.