Legal Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How research can help keep marketing claims in compliance

Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

A marketer's guide to proposed COPPA changes

Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

Researchers weigh in on the past 25 years and opine on the next

Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.

Risky business: Attachment to mobile devices puts drivers in danger

Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.

Trade Talk: This column does not exist

Quirk's Editor Joseph Rydholm discusses his experiences at recent research conferences and the possibility that research is trending away from openness and transparency.

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Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using focus groups for a simulated trial process

Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.

Risky business: How research can find the truth about respondents' bad behavior

Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

From the Publisher April 1988: Research confidentiality a must

Tom Quirk shares an experience when he needed to keep a persistent executive at bay to protect the confidentiality of research and uphold his legal and ethical responsibilities.

No more Mr. Nice Guy: professional respondents in qualitative research

The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.

How to continue your research education on a budget

Research education and training is a crucial part of keeping the industry alive, robust and relevant - don't let it suffer in a down economy. The authors suggest several ways to further research education and training even on the tightest of budgets.

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