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Legal Marketing Research

We've grouped together all the information our site contains on legal market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific legal-related research category below.

Tags: | Lawyers | Legal | Legal Research | Legal Research Consultation | Mock Jury Trials

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.

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Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending
Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Risky business: How research can find the truth about respondents' bad behavior
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... June 2010
News and notes on marketing and research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
From the Publisher April 1988: Research confidentiality a must
Tom Quirk shares an experience when he needed to keep a persistent executive at bay to protect the confidentiality of research and uphold his legal and ethical responsibilities.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Research Panels

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Related Glossary Terms

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