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Lifecycle/Lifestyle Market Research

We've grouped together all the information our site contains on lifestyle and lifecycle marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Affluent / WealthyBehavioral Economics | Children | College Students
| Entrepreneurs / Small Business | Executives / Management | Gay & Lesbian | Generation X / Y
| Lifestyle Research / Clustering | Mothers | Mothers-Expectant | Parents | Psychographic Research
| Segmentation Studies | Seniors / Mature | Teens 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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Related Articles

There are 286 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ignore mom when doing children research
When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.
Qualitative/quantitative combo assists positioning of disposable hearing aid
Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Trade Talk: Book reviews: Market segmentation and other fun topics
A review of four books that cover topics including focus groups, segmentation, marketing to women and multicultural research.
By the Numbers: How to improve your segmentations with max-diff
The author uses a checking-account example to show how maximum difference scaling, or max-diff, can deliver finely-tuned segmentations without subjecting respondents to an onerous number of comparison questions.

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Related Suppliers: Research Panels

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Industries

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Related Events

LUXURY INTERACTIVE
October 1, 2014
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 1 in New York.