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Lifecycle/Lifestyle Market Research

We've grouped together all the information our site contains on lifestyle and lifecycle marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Affluent / WealthyBehavioral Economics | Children | College Students
| Entrepreneurs / Small Business | Executives / Management | Gay & Lesbian | Generation X / Y
| Lifestyle Research / Clustering | Mothers | Mothers-Expectant | Parents | Psychographic Research
| Segmentation Studies | Seniors / Mature | Teens 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.

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Related Articles

There are 278 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Not always child's play - getting branded characters to perform
Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.
Study looks at what drives first-time car buyers
First-time car buyers are hard to entice but can provide a valuable source of ongoing sales. The article summarizes results from a Polk study that explored the various factors that motivate these consumers.
Trade Talk: Even do-it-yourselfers need help
A look at the Customer Focus 2004: Home Improvement study from Vertis.
Lessons learned from creating an MROC for Millennials
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.
Trade Talk: Do you trust your research suppliers?
The Marketing Science Institute conducted a study among market research users in major companies across the country to better understand the importance of trust between researchers and suppliers.

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Related Suppliers: Research Panels

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Industries

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Related Events

LUXURY INTERACTIVE
October 1, 2014
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 1 in New York.