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Lifecycle/Lifestyle Market Research

We've grouped together all the information our site contains on lifestyle and lifecycle marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Affluent / WealthyBehavioral Economics | Children | College Students
| Entrepreneurs / Small Business | Executives / Management | Gay & Lesbian | Generation X / Y
| Lifestyle Research / Clustering | Mothers | Mothers-Expectant | Parents | Psychographic Research
| Segmentation Studies | Seniors / Mature | Teens 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.
Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.

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Related Articles

There are 317 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Untangling psychographics and lifestyle - a psychologist's view of consumers
The terms “psychographics” and “lifestyle segmentation” have permeated the marketing literature and practice in recent years. This article is a short review to clarify what is meant by these ill-defined and imprecise terms, including a brief overview of how consumer psychologists view the components that drive human behavior.
Trade Talk: Information, please
This month column reviews Capturing Customers, a primer on the strategic use of consumer information sources.
Millennial myths: debunking conceptions of Gen Y
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

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Related Job Postings

Project Manager
Northern New Jersey, New Jersey

Related Suppliers: Research Panels

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Industries

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Related Events

LUXURY INTERACTIVE
October 13-15, 2015
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 13-15 at the Time and Life Building in New York.