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Lifecycle/Lifestyle Market Research

We've grouped together all the information our site contains on lifestyle and lifecycle marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Affluent / Wealthy | Children | College Students | Entrepreneurs / Small Business 
| Executives / Management | Gay & Lesbian | Generation X / Y | Lifestyle Research / Clustering 
| Mothers | Mothers-Expectant | Parents | Psychographic Research | Segmentation Studies 
| Seniors / Mature | Teens

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

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Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Highly classified
India is a diverse and complex country. This article discusses the socioeconomic classification system used in India today, which was developed nearly a decade ago, including the basic reasons for developing the system.
Designed with care
Baby Boomers are an increasingly important segment of the population. This is a group that needs special consideration from manufacturers and advertisers in addressing their needs. This article discusses conducting packaging research with seniors, including how not to use research.
A fickle but valuable segment
First-time car buyers are hard to entice but can provide a valuable source of ongoing sales. The article summarizes results from a Polk study that explored the various factors that motivate these consumers.
Observations on researching seniors
The number of senior citizens in the United States is growing. Learning how to work with this segment of the population will be increasingly important for market researchers. This article discusses researching seniors.
Segmenting complex business-to-business markets
Business-to-business markets can be quite complex. This article discusses segmenting in business-to-business using an example from the chemical manufacturing industry that can be applied to other industries.

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Related Job Postings

Manager Customer Research
Washington, District Of Columbia
Project Director
Philadelphia/Southern NJ, Pennsylvania
Research Assistant
Philadelphia/Southern NJ, Pennsylvania
Strategic Research Consultant
Los Angeles, California

Related Suppliers: Research Panels

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Industries

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Related Events

E-LEARNING COURSE: MARKET SEGMENTATION
February 28, 2012
Research Rockstar will teach a 90-minute virtual e-learning course, titled 'Market Segmentation,' on February 28. The cost is $245 per student and includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of one-on-one instructor access and completion certificate.
E-LEARNING COURSE: MARKET SEGMENTATION
March 8, 2012
Research Rockstar will teach a 90-minute virtual e-learning course, titled 'Market Segmentation,' on March 8. The cost is $245 per student and includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of one-on-one instructor access and completion certificate.

View more Related Events...