Lifecycle/Lifestyle Market Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2010: News and notes on marketing research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
Research shows the power of telling a good story when creating advertising aimed at kids: Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.
Using creative packaging to encourage kid-brand engagement: Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship: Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

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There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Kid-tested, mother-approved: Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Surveying collegiate Net surfers -- Web methodology or mythology: Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.
Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Focus groups with kids . . imagine: Qualitative research with children is quite different from that with adults. This article discusses five techniques for working with children in focus groups.
Making new friends: Interest in the senior market has grown. This article offers tips to enhance recruiting and interviewing seniors.

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Related Glossary Terms

Lifecycle Research: Research which is focused on a group set apart from others because of age and/or because of the activities and events that surround that age. Examples include seniors, teenager, expectant mothers, empty nesters etc.

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Related Associations

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Related Events

IIR YOUTH AND FAMILY MARKETING MEGA EVENT: May 10-12, 2010; IIR will hold a conference on youth and family marketing on May 10-12 at the Hotel Sax Chicago in Chicago.
THE LIFE STAGE MARKETING SUMMIT: May 10-12, 2010; IIR will hold an event, themed 'The Life Stage Marketing Summit,' on May 10-12 at the Hotel Sax Chicago in Chicago.

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