Mail Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

Show me the numbers: Using marketing research to get media coverage

This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

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Related Articles

There are 236 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Fielding ethnic research? The success is the details

From interviewing to coding, an ethnic research project involves the same procedures as a general-market project, but it truly benefits from a seasoned researcher’s knowledge of and experience with multicultural respondents.

Data Use: Telling the future from the past: predictive versus classical statistics

This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

Scale scoring in health care customer surveys

Almost all health care customer surveys use scales. This article discusses problems with using scales and the benefits of using an alternative system: value-based scaling.

Questionnaire design - some general considerations

As with any research method, questionnaires have advantages and disadvantages. The following article is an excerpt from the paper “Designing and Using Questionnaires” that addresses the advantages and disadvantages of using a questionnaire and the importance of having well-defined goals for the research.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Forms Processing/Scanning
• Mail Surveys
• Panels-Mail
• Panels-Proprietary
• Recruiting-Quantitative
• Survey Design

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