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Mail Surveys

We've grouped together all the information our site contains on conducting mail surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific mail survey-related category below.

Tags: | Forms Processing / Scanning | Mail Surveys | Panels-Mail | Questionnaire Design / Writing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Responsive design and the road to happy research participants
Can creativity overcome the size, functionality and attention-span constraints of the mobile survey taker and allow online research to live on in a changing landscape?
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.

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Related Articles

There are 262 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Does interactivity hold the key to respondent engagement?
In part two of their article on how to engage respondents, the authors provide research-on-research data to show that adding elements of interactivity to surveys can indeed make them more fun to take and, hopefully, lead to more thoughtful responses from participants.
Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Qualitatively Speaking: The power of a question
Outlines the steps to take to minimize or eliminate the introduction of bias into the qualitative process.
Gamification 101 - from theory to practice - part II
In the second installment of a two-part gamification article, the author offers insight and examples on how researchers can design questions to be more game-like.
What marketing research can gain from behavioral economics
This article is meant to contribute to thinking about what the field of behavioral economics has to offer the marketing research profession, including nine behavioral economics precepts and each's implications for marketing research.

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Related Events

RIVA COURSE 199: QUALITATIVE PROJECT MANAGEMENT AND SCREENER DEVELOPMENT
May 11, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Project Management and Screener Development' on May 11 in Rockville, Md.
BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 18-20, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on August 18-20 in Nashville.

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Related Discussion Topics

Mail Surveys ARE they antiquated?
03/09/2012 by Matthew Hammett

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Detroit, Michigan