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Mail Surveys

We've grouped together all the information our site contains on conducting mail surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific mail survey-related category below.

Tags: | Forms Processing / Scanning | Mail Surveys | Panels-Mail | Questionnaire Design / Writing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.
Strategies for maximizing survey credibility
Doug Berdie offers three approaches to anticipate end-user objections and keep research results from ending up gathering dust on the shelf.

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Related Articles

There are 278 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: There's just one rule in designing questionnaires
Through a bit of reverse suggestion, the author offers ways to violate the cardinal rule of questionnaire development: thou shalt not offend thy respondents. The un-suggestions include: show them you don’t care; insult them with words; insult their intelligence; and make them play the guessing game.
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
CSi program helps GM dealers monitor customer satisfaction
General Motors sent buyers of new GM cars and trucks a mailed customer satisfaction survey six months after the purchase of their vehicle to measure customer satisfaction with the services of the dealer who sold the car or truck and satisfaction with the vehicle. Survey results were tabulated and reported monthly to each dealer as part of GM's Customer Satisfaction Index (CSi) program.
Strategies for maximizing survey credibility
Doug Berdie offers three approaches to anticipate end-user objections and keep research results from ending up gathering dust on the shelf.
Using focus groups to generate satisfaction questionnaire content
Customer satisfaction and retention are the cornerstones of many business mission statements and strategies, a focus that requires communication with customers. This article discusses how to develop an effective survey instrument.

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Related Events

BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 18-20, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on August 18-20 in Nashville.
BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
October 27-29, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on October 27-29 in San Jose, Calif.

Related Discussion Topics

Mail Surveys ARE they antiquated?
03/09/2012 by Matthew Hammett