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Mail Surveys

We've grouped together all the information our site contains on conducting mail surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Forms Processing / Scanning | Mail Surveys | Panels-Mail | Questionnaire Design / Writing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.

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Related Articles

There are 264 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Comment cards and rating scales: Who are we fooling?
Countless companies rely on comment cards and rating scales to measure customer satisfaction. This article discusses how most comment cards - and their rating scales - paint a distorted picture of satisfaction and how to revise the rating scale to obtain a more accurate measure of customer satisfaction.
When it comes to mobile respondent experience and data quality, survey design matters
Nicole Mitchell looks at the importance of survey design as respondent use of smartphones and tablets increases.
Standardizing health care satisfaction measurement
Satisfaction measurement in the health care industry has increased, particularly as competition between providers has grown. This article discusses standardization of customer satisfaction measurement using mail- and phone-based methodologies, in particular-in the health care industry.
Telling tales: How taking the time to listen can boost brand building
Looking at consumers as data points instead of human beings with worthwhile "stories" can cause qualitative research to miss the mark. To build a successful brand that resonates with consumers, researchers must listen to the real-life stories and tailor their products to rise above being a mere commodity.
How Marriott International tapped mobile research to get feedback on enhancements to its mobile site
Shared expectations and awareness of the technique’s strengths and weaknesses helped Marriott get the most out of a mobile survey of users of its Marriott Mobile site. The results augmented data gathered from a host of other sources to give a fuller look at the user experience.

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Related Events

RIVA COURSE 199: QUALITATIVE PROJECT MANAGEMENT AND SCREENER DEVELOPMENT
May 11, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Project Management and Screener Development' on May 11 in Rockville, Md.
BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 18-20, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on August 18-20 in Nashville.

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Related Discussion Topics

Mail Surveys ARE they antiquated?
03/09/2012 by Matthew Hammett

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