Mail Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

Show me the numbers: Using marketing research to get media coverage

This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

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Related Articles

There are 236 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Employee surveys key to attitudes

Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.

A comparison of Internet and mail survey methodologies

Survey instruments are the primary means of data collection for organization researchers. Advances in technology make the Internet an appealing tool for survey research. This article examines Internet surveys, comparing the research tool to the older tools of fax surveys and mail surveys.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Data Use: Another way to assess satisfaction drivers

Linear methods of measuring relationships between variables have their flaws. The author proposes a different method which involves a four-step process.

The exploratory open-ended survey question:

Survey items may take one of two fundamental forms: open-ended or closed-ended. This article explores the open-ended survey question, including its four purposes, problems with using questionnaires of this type and technique. The article also provides guidelines for using exploratory open-ended questions that will improve research.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Forms Processing/Scanning
• Mail Surveys
• Panels-Mail
• Panels-Proprietary
• Recruiting-Quantitative
• Survey Design

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