Mall Interviewing Resources

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Give back that iPad! Researchers catch a criminal

One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

Trade Talk: Industry study finds researchers struggling, adapting

The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A statistical approach to security/past participation problems

To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.

Teen poll shows mixture of optimism and pessimism

Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

Research improves sweetener packaging

When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Keep the kids interested

To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

Loose change, lotion and expired coupons

One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

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