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Mall Interviewing Resources

We've grouped together all the information our site contains on mall intercepts and mall interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Mall Facility | Mall Interviewing | Test Kitchen

 

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Reading the tea leaves in Boston
A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
Packaging research - evaluating consumer reaction
Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. There are many factors to determine before the product hits the shelf. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.
Study tracks trends in refusal rates
This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

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Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

Related Discussion Topics

Mall VS. Online is a bit like Apples VS Oranges
02/21/2008 by Marc Gatliff
Using online instead of mall?
02/20/2008 by Carrie Schmidt

Related Job Postings

Field Supervisor (Market Research) - Quantitative
New York City, New York
Mall Intercept Market Research Assistant Manager
Sacramento, California
Mall Intercept Market Research Manager
Annapolis, Maryland