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Mall Interviewing Resources

We've grouped together all the information our site contains on mall intercepts and mall interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Mall Facility | Mall Interviewing | Test Kitchen

 

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

General misconceptions about choosing mall intercept facilities
This article addresses several misconceptions about conducting research at a mall and highlights key considerations when choosing a mall research agency.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.
Teen poll shows mixture of optimism and pessimism
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
Trade Talk: Reading the tea leaves in Boston
A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Restaurant chain uses mall intercepts to test products
Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

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Related Discussion Topics

Mall VS. Online is a bit like Apples VS Oranges
02/21/2008 by Marc Gatliff
Using online instead of mall?
02/20/2008 by Carrie Schmidt

Related Job Postings

Field Supervisor (Market Research) - Quantitative
New York City, New York
Mall Intercept Market Research Manager
Northern New Jersey, New Jersey