Mall Interviewing Resources

We've grouped together all the information our site contains on mall intercepts and mall interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific mall interviewing-related category below.

Tags: | Mall Facility | Mall Interviewing | Test Kitchen

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Loose change, lotion and expired coupons: One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Program identifies repeat respondents: The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.
Pain-free mall intercepts: Good questionnaires are essential to good mall intercept interviewing. This article discusses how to make user-friendly questionnaires and improve the mall intercept experience - for interviewer and interviewee.
Packaging research - evaluating consumer reaction: Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. There are many factors to determine before the product hits the shelf. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.
Study tracks trends in refusal rates: This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.
Polaroid uses software package to enter new market: Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.