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Mall Interviewing Resources

We've grouped together all the information our site contains on mall intercepts and mall interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific mall interviewing-related category below.

Tags: | Mall Facility | Mall Interviewing | Test Kitchen

 

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
A little time spent making questionnaires interviewer-friendly can really pay off
Good questionnaires are essential to good mall intercept interviewing. This article discusses how to make user-friendly questionnaires and improve the mall intercept experience - for interviewer and interviewee.
Research measures market for new emergency response device
An inventor and former member of law enforcement sought the help of the Office of Law Enforcement Technology Commercialization (OLETC) for marketing assistance. His LifeLite product, a light to help identify the exact location of an emergency, had been well-received by law enforcement and emergency personnel but had never been evaluated by the general public. OLETC teamed with McMillion Research to conduct a national consumer study, consisting of mall interviews in San Francisco, suburban Detroit, and Charleston and Huntington, W.Va. The main objectives were to survey public interest in the concept, determine and confirm the target markets, and gauge consumer marketing opinions.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
A computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondents
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

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Related Discussion Topics

Mall VS. Online is a bit like Apples VS Oranges
02/21/2008 by Marc Gatliff
Using online instead of mall?
02/20/2008 by Carrie Schmidt

Related Job Postings

Field Supervisor (Market Research) - Quantitative
New York City, New York