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Mall Interviewing Resources

We've grouped together all the information our site contains on mall intercepts and mall interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Mall Facility | Mall Interviewing | Test Kitchen

 

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research defines market for CheckFree
CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.
Trade Talk: Industry study finds researchers struggling, adapting
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Program identifies repeat respondents
The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.
Research improves sweetener packaging
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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Related Discussion Topics

Mall VS. Online is a bit like Apples VS Oranges
02/21/2008 by Marc Gatliff
Using online instead of mall?
02/20/2008 by Carrie Schmidt

Related Job Postings

Mall Intercept Market Research Manager
Chicago, Illinois
Mall Intercept Market Research Manager
Atlanta, Georgia